Google+ The Daily Jewel: Studio Loor Has Designs On Saving Endangered Hummingbird!


Friday, April 22, 2011

Studio Loor Has Designs On Saving Endangered Hummingbird!

Earth Day is here and, as always, it reminds us to look at our space on the planet and our role as caretakers of the few natural spaces around us.   

Studio Loor is a jewelry design firm with studios in the United States and Ecuador.  Using Earth Day 2011: A Billion Acts of Green, as a stepping off point - this small company is sending out a challenge to companies large and small to pick just one project this year - do it  - make a change! 

“ Customers are holding companies, large and small, to a higher standard today." says Sonya Loor, US Managing Partner, Studio Loor,  "When we saw the Earth Day 2011: A Billion Acts of Green project we knew we wanted to be a part of it.  Jewelry companies can make simple changes in their work environment - or choose to give back to your local community efforts, but we would challenge everyone to do something!  What we have done at Studio Loor is to donate a portion of every purchase of any piece from our Hummingbird or Colibri Collection to 3MAlliance's efforts toward re-forestation, perma-culture and carbon off-set in Ecuador"

Rainforest De-Forestation Endangers Rare Hummingbird

With roots in Ecuador, the loss of Rainforest lands and the endangerment of the ecosystem which relies on it's heavy canopy are causes that are near and dear to the sisters Loor, as one of the materials that are important to their designs is the native Tagua Nut.  One cause in particular tugged at the heart of these talented women and they are asking you to help them support the efforts of Third Millennium Alliance in their field headquarters, The Bamboo House, in the middle of the Jama- Coaque Ecological Reserve - home to the Colibri Abejorro or Little Woodstar Hummingbird, just one of the rare and endangered species that makes its home in this rainforest reserve.  The reserve protects 586 acres of one of the last major remnants of tropical rainforest and cloud forest in the Tumbes-Choc√≥-Magdalena biodiversity hotspot as designated by Conservation International in 1999.

Buy Jewelry - Support the habitat of this Endangered Hummingbird

There are currently three designs featuring the Hummingbird or Colibri - with more coming soon from the hands of native carvers.  With each purchase from this collection you will have the knowledge that your voice is being heard on the issue of preserving our rainforests and the rare and wonderful life it supports.  You can find the entire hummingbird collection at: 

Third Millennium Alliance was founded in 2007 with the broad objective to redirect tropical land management practices onto a sustainable course, and the specific objective to conserve the last Pacific Forests of Ecuador. Our method is a pragmatic approach that directly engages local communities with a combination of economic incentives and practical ecological solutions on the ground. We consider ourselves but one arm of a larger movement that is short of practitioners on the ground and therefore lacks concrete successes to build upon. Our role is to be one of the vanguard organizations that first establishes a stronghold in an otherwise neglected region and from there catalyzes a shift in the management of natural resources along a more sustainable trajectory. We live and work side-by-side with local communities in one of the last major remnants of rainforest and cloud forest in coastal Ecuador, in the Jama-Coaque Ecological Reserve.
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