Platinum Guild International LAUNCHES NEW ONLINE TRAINING MODULE

REACHING THE MILLENNIAL CONSUMER:

PGI USA LAUNCHES NEW ONLINE TRAINING MODULE

In the retail environment, it is important to understand your product in order to be successful in sales, but is dually important to understand your consumer as well.  Extensive market research commissioned by Platinum Guild USA since 2010 has identified the attitudinal and behavioral patterns of the millennial consumer in the bridal jewelry market place.  Platinum Guild International USA is pleased to announce the launch of a new retail training module titled ‘Selling to the Millennial Consumer’ to help retailers convert loyal customers this bridal season.

This program, hosted on www.platinumlearning.com, is a comprehensive resource of platinum education designed to give retailers an edge in selling platinum.  The training includes testimonials from platinum sales experts about their own experiences and success tips, as well as how to best handle objections. The new module focuses on the millennial couple and their mindset when shopping for bridal jewelry. This knowledge is imperative for platinum salespeople to become fluent in, since the majority of bridal consumers fall into this category. 

“Retailer training is crucial in order for a salesperson to have the correct information to sell platinum,” says David Gardner of David Gardner’s Jewelers in College Station, TX.  “There is an increase in our platinum sales every time we have a training, whether in person or online, because our salespeople are armed with the knowledge of platinum’s attributes and the confidence to offer it as the ideal metal for bridal jewelry.  As a jeweler in a college town, we are especially thrilled to take advantage of the new online module that will provide a better understanding of the millennial as our customer.”  

In addition to increasing sales, becoming a platinum sales expert has another advantage; those who complete the new module will be entered for one in five chances to win $250.  This incentive runs through November 15^th. 

More information about online training as well as other PGI trade support programs will be presented at PGI USA’s annual trade breakfasts, held on November 8^th at Maloney & Porcelli in New York and on November 22^nd at Patina in Los Angeles.  These breakfasts offer a chance for the platinum industry to learn about PGI’s innovative activities in marketing, public relations, education and sales support that continue to inspire platinum innovation.  Please RSVP to Jillian Moynihan at jmoynihan@pgiglobal.com.

About Platinum Guild International (PGI):

Platinum Guild International is dedicated to promoting platinum and its pure, rare and eternal qualities to the consumer and the jewelry trade. PGI has offices in the US, China, Japan, India and London, providing information, assistance and education on all aspects of platinum jewelry. For more information please visit

PGI-USA’s consumer site: www.preciousplatinum.com

PGI-USA’s press site: www.pgi-press.com

PGI-USA’s Facebook page: www.facebook.com/jewelryplatinum

PGI-USA’s Twitter page: www.twitter.com/PtJewelry

PGI- USA’s Pinterest page: www.pinterest.com/platinumjewelryboards/

Thank you to PGI for the submission

#WJA NorCal's "Designers By The Bay"

Last night I had the distinct pleasure of covering what was one of the most entertaining evenings ever...

WJA's Northern California Branch held their "Designer's By The Bay" 

This event is not about selling but about mingling for an evening of food, drinks, and networking.

...and I really want to give a nod to Shreve & Co. who generously provided the space...most companies hold and event such as this in order to bring customers in to view their goods - Shreve didn't have a single showcase open - it was an evening all about the Designers by the Bay!  Bravo Shreve & Co.!!!

Atelier Leseine 

JYE International

Green Gem, Jeffrey Hunt & Jean-Noel of Top Notch Faceting

Svetlana Lazar Designs

Sethi Couture

The evening's winner - Cornelia Goldsmith

Sea Hunt Pearls

The Revere Academy of Jewelry Design

Dillon Winn

The Revere Academy of Jewelry Design

Noriko Kawamoto

Babette Shennan

Betty Sue King & King's Ransom

The Crucible - Student Work

The Revere Academy of Jewelry Design

Teresa Kwong

Green Gem - Jeffrey Hunt

Atelier Leseine

...the Judges Deliberating!

Yes I fell hard for that Moonstone Ring!

Clare Ullman Design

Betsy Barron Jewellery

Pade Vavra Designs

Betty Sue King & King's Ransom

Enamorata 

Heston Designs

Fell in love with the Sexy "Corset" Chairs at Shreve & Co.

The Women’s Jewelry Association was established in 1983 to provide a forum for women in the jewelry industry to learn more about their related businesses and each other. Today, WJA is a national organization with its headquarters in New York City, twelve regional chapters within the United States, and two international affiliates. WJA members enjoy educational and networking opportunities, scholarships, design competitions and recognition programs offered by their chapters as well as on a national level.

The Northern California Chapter of the Women’s Jewelry Association was founded in 1986 and is based in the San Francisco Bay Area. In addition to the annual Designers by the Bay event, the Northern California Chapter regularly hosts seminars, events, and networking opportunities for its membership.

For more information about WJA, visit www.womensjewelryassociation.com.