DIAMOND EMPOWERMENT FUND (DEF) RELAUNCHES WEBSITE

DIAMOND EMPOWERMENT FUND (DEF) RELAUNCHES WEBSITE 

WITH A ‘BACK-TO-SCHOOL’ PROMOTION!

New York, NY; August 29, 2012— In the spirit of students going back-to-school, DEF announces today that it is launching its own online ‘back-to-school’ promotion to benefit student scholars from its three beneficiaries, CIDA City Campus and African Leadership Academy, both based in South Africa, and the Botswana Top Achievers Program. Donations as small as $10 can help support student scholars through these institutions. Donations of $199 or more will receive a thank you DEF Green Malachite or Black Onyx Empowerment bracelet. Details can be found on DEF’s newly redesigned website, diamondempowerment.org.

About the Diamond Empowerment Fund

The Diamond Empowerment Fund is a New York based non-profit that raises money to fund education initiatives in African diamond-producing nations. Its beneficiaries include: CIDA City Campus, South Africa’s first non-profit university to offer a four-year business degree, the African Leadership Academy, a university preparatory school in Johannesburg, South Africa, founded on the belief that ethical leadership is the key to sustainable development on the continent and drawing students from all 54 countries in Africa, and the Botswana Top Achievers program that provides the top high school students countrywide the opportunity to study at a university of their choice worldwide. Graduates then return to Botswana to contribute to its economic, social and political development.  www.diamondempowerment.org