Honora.com Offers Offline Ecommerce For Retail Partners

Honora is thrilled to unveil a new website just in time for the holidays. In addition to a sleek, simplified look and feel, the new website offers a unique feature that will benefit both the consumer and local retail partners alike.

The new Honora.com introduces “Offline Ecommerce” which allows a pearl jewelry consumer to quickly find the HONORA design(s) of their choice and seamlessly send product information, a full wish list or an advertisement, along with their contact information to the local HONORA Authorized retailer of their choice.

After only being live for a few hours, this new feature helped a HONORA.com consumer to quickly contact Tappers Diamond and Fine Jewelry, a local Honora jewelry partner in Michigan, to close Honora’s first “Offline Ecommerce” sale. According to CEO Joel Schechter, “we wanted to empower our customers to quickly browse our designs and then easily contact the retailer of their choice to buy in-store. This is a great way to enable visitors of our site to get a hold of our pearl jewelry while maintaining our relationships with our long standing retail partners.”

This feature is only one of several new additions to the new Honora.com, including a new, robust, easy to navigate catalog as well as an improved education section and an entire area of the site dedicated to fans of HONORA Pearls. “We wanted to create a web based platform that reflects our brand, was easy to use and gives us the capability to grow as the web continues to mature,” says HONORA President Ralph Rossini.

You can find out more about the new features on Honora.com by clicking here.

About Honora

With a history of over 60 years in the jewelry industry, Honora now stands as the largest Freshwater Pearl Jewelry company in the United States. Honora’s focus on creating colorful and affordable pearl jewelry has helped open pearls up to the largest audience in the 100+ years of cultured pearls. The Honora brand is available at fine jewelry locations worldwide and select e-commerce platforms.

For more information, please visit us at:

Honora.com - www.Honora.com

Facebook – www.Honora.com/Facebook

Twitter – www.Honora.com/Twitter

Pearlescent Skin from Honora and Bare Escentuals

Honora and Bare Escentuals Team Up

For New Product Launch

October 28, 2009 – New York City – Honora has teamed up with Bare Escentuals, the makers of the #1 mineral makeup in the world, to create an exciting new selection of pearl products.

Much like Honora’s focus the top 3% of the Freshwater Pearl Harvest, Bare Escentuals is committed to only using the purest ingredients in their 100% pure bareMinerals. This mutual dedication to high quality was the initial inspiration for the collaboration between these two brands.

“We always strive to introduce new and innovative products featuring our Freshwater Pearls,” says Ralph Rossini, President of Honora Industries, Inc. “Having the opportunity to partner with a world-class company like Bare Escentuals to create a new and exciting product is everything we could hope for.”

What began as a request from Bare Escentuals CEO Leslie Blodgett for pearl powder to incorporate into their new Beautiful in Pearls Kit quickly became a full-fledged product concept. Honora CEO Joel Schechter and Ralph Rossini decided to create an exciting new color collection of pearls called Barely Blush to coordinate perfectly with Bare Escentuals’ newest selection.

Beautiful in Pearls makeup and the Barely Blush Pearl Collection will be unveiled on Saturday, November 7^th beginning with a new Today’s Special Value from Bare Escentuals on QVC. Be sure to check out Honora.TV the first week of November to learn more about this unique pairing of makeup and jewelry.

About Honora

With a history of over 60 years in the jewelry industry, Honora now stands as the largest Freshwater Pearl Jewelry company in the United States. Honora’s focus on creating colorful and affordable pearl jewelry has helped open pearls up to the largest audience in the 100+ years of cultured pearls. The Honora brand is available at fine jewelry locations worldwide and select e-commerce platforms. For more information, please visit us at:

Honora.com - www.Honora.com

The Honora Blog – Blog.Honora.com

Facebook – www.Honora.com/Facebook

Twitter – www.Honora.com/Twitter