Star Studded Opening of Montblanc's Concept Store

Montblanc Hosts International Gala Event to Celebrate the Official Opening of Montblanc’s New and Biggest Concept Store in the World

VIP guests Jessica Alba, Naomi Watts, 

Nicolas Cage and Amber Heard

The Luxury Maison Montblanc launched its new four storey flagship store with an epic and unique celebration in the heart of Sanlitun in Beijing, China on June 1^st, 2012.  The innovative and imposing Montblanc concept store, being Montblanc’s biggest flagship boutique in the world, invites visitors and friends of the brand to discover the world of Montblanc’s masterpieces in an interactive and involving way.

International celebrities joining the opening event

Actress Jessica Alba wearing Montblanc
“Collections Princesse Grace de Monaco” Pétales de Roses
motif necklace and ring

International guests such as actors Jessica Alba, Naomi Watts, Nicolas Cage, Amber Heard and award-winning actor Maggie Cheung joined the exclusive festivity. As part of the exquisite opening concept, the illustrious guests enjoyed the presentation of the highly acclaimed Montblanc “Collection Princesse Grace de Monaco”, a superb tribute to the timeless elegance of Grace Kelly.

An evening enchanted by the glamour of Princess Grace

Actress Lynn Xiong wearing Montblanc
“Collections Princesse Grace de Monaco” Haute Joaillerie necklace 

The evening retraced Princess Grace’s evolution from Hollywood icon to the adoring wife of HSH Prince Rainier III of Monaco. On the doorstep of the new Montblanc concept store, guests were transported to the historic streets of Europe’s prestigious principality of Monaco, recreated in China’s capital for one night only. Moreover, digital surprise appearances by Hollywood legends like Marilyn Monroe, Charlie Chaplin and Elvis Presley made the event an outstanding celebration of beauty, splendour and delight.

Montblanc’s flagship store in Beijing, China

With a focus on design and contemporary art, the new concept store offers a unique shopping experience to both Montblanc devotees and those new to the brand, presenting inspiring timepieces, writing instruments, fine jewellery, leather goods, accessories and limited editions in a sophisticated setting. With an interactive journey through the store, Montblanc will bring to life its heritage, craftsmanship and pioneering spirit in more than 100 years of excellence. 

This video offers a fascinating behind the scenes look at the creation of the Montblanc Concept Store in Beijing and the Opening Gala.

About Mont Blanc

Europe’s highest mountain Mont Blanc, with its snow-covered peak and six glacier tongues served the three founding fathers as an inspiration. Today, it has become a symbol of perfection, achievement and quality.

For over 100 years Montblanc has been known as a maker of sophisticated, high quality writing instruments. In the past few years, the product range has been expanded to include exquisite writing accessories, swiss-made watches, leather goods, jewellery, eyewear and fragrances. Creating classic objects of timeless aesthetics and long lasting value Montblanc prides itself in balancing between traditional craftsmanship and innovation.

Social commitment and cultural engagement is at the heart of Montblanc’s brand philosophy; its wide-ranging cultural programmes include different international activities that each contribute in their own way to the cultural life of society.

Montblanc, Stella McCartney and Tiffany & Co.Honored at Luxury Briefing Annual Awards

Marketers and designers including Harrods, Burberry, Montblanc, Stella McCartney and Tiffany & Co. were honored by London-based publication Luxury Briefing at its 16th annual Luxury Briefing Annual Awards earlier this week.

Held at the Corinthia Hotel in London, the awards recognized luxury brands for achieving excellence in 2011 throughout various categories. The awards consisted of 11 newly-designed categories including best designer, breakthrough brand and men’s and women’s brand of the year.

“All the winners are authentic in what they do, there’s nothing fluffy,” said Kate Patrick, editor for Luxury Briefing, London.

“It’s about deciding what you stand for and seeing that through with immaculate attention to detail, hard work, craftsmanship [and] putting your values at the very heart of what you do,” she said. “Sophisticated luxury customers know the difference between authenticity and marketing fluff.”

Several Awards were handed out...including Corporate Responsibility, Sustainability and more...for the Full Story:  

http://www.luxurydaily.com/harrods-burberry-honored-for-excellence-at-luxury-briefing-awards/ 

Limited Edition Montblanc Valentine’s Bead Bracelet

Montblanc Valentine’s Bead Bracelet 

An Elegant Expression of Love

A precious silver amulet has long symbolised the love between two beings. A carefully crafted talisman that tells the story of the emotional bond shared by two souls, but also inspired by the lady who wears it as a personal treasure. This Valentine’s Day, Montblanc continues to tell this story in its very own words, with the creation of a unique piece: the Valentine’s Bead Bracelet.


Feminine and sophisticated, the bracelet is designed to embody both a powerful declaration of love from one being to another with all its intensity and emotion, and to be worn as a daily companion by the stylish woman with a sense of contemporary fashion. The talisman, made of shining silver beads on a black thread features a single red gold-coloured heart.


With its classic design, the bracelet is an enchanting and playful accessory, a loyal companion to everyday life. The use of two contrasting materials means that it can be matched to many different outfits and appeals to women who favour gold or silver shades.


For those wanting to express love with true meaning and elegance this Valentine’s Day or for those simply wanting to reward themselves with an iconic piece of jewellery, the bracelet will bring enchantment and pure joy.


The Montblanc Valentine’s Bead Bracelets are limited to 500 pieces and each piece is numbered.


The Montblanc Valentine’s Bead Bracelet are available NOW in Montblanc boutiques worldwide