Platinum Pairings from Platinum Guild International (PGI-USA) and Refinery29

Harry Kotlar Platinum Three Stone
Engagement Ring With Radiant Cut
Yellow Diamond Surrounded By
Signature Harmonie Pave,

Just in time for those of you who are planning a Holiday Proposal or just looking for that Fabulous piece for an event...Platinum Pairings,” a custom content series that highlights the unique qualities of platinum and its relevance to today’s style trends." 

The Platinum Guild International (PGI-USA) has again partnered with Refinery29, the largest independent fashion and lifestyle website.  The partnership, which launched in 2013, speaks to millennial consumers outside of the bridal space that serves to reach a larger target audience.

Perfect for any special Holiday event, Erica Courtney Platinum And
Diamond Oval Namibian
TourmalineEarrings, 

Within the program, three handpicked R29 bloggers were invited to view a live selection of platinum jewelry and choose pieces that most spoke to their personal style.  The resulting post offers a clear view of each blogger’s distinct taste, telling their story through timeless platinum jewelry picks. 

Bring Platinum into your everyday wear

with Wendy Brandes Platinum Barbed 

Wire Stackable Band,

Intermix's social media coordinator Kristen Lam, blogger Krystal Schlegel, and creative consultant Brynn Elliott Watkins chose their favorite pieces from the Platinum Guild International showroom in Manhattan, and, they share their styling tricks to make these stunners work for the everyday.

View the full piece here: http://www.refinery29.com/platinum-jewelry-wish-list#slide.

The program is also supported by PGI USA’s newest trade advertising campaign which shows seasonal trends in platinum through the Refinery29 “Platinum Pairings” gallery.  The campaign kicked off the week of November 10^th and will run on National Jeweler and JCK online.

About Platinum Guild International (PGI):

Platinum Guild International is dedicated to promoting platinum and its pure, rare and eternal qualities to the consumer and the jewelry trade. PGI has offices in the US, China, Japan, India and London, providing information, assistance and education on all aspects of platinum jewelry.

For more information please visit:

PGI-USA’s consumer site: www.preciousplatinum.com

PGI-USA’s Facebook page: www.facebook.com/jewelryplatinum

PGI Introduces "Hint Tool"!

SEE SOMETHING YOU LIKE?  HELP HIM GET THE HINT!

PGI-USA LAUNCHES “HINT TOOL” ON WWW.PRECIOUSPLATINUM.COM

New York, NY (August 9, 2013) – Every girl dreams of that magical day- her Prince Charming on bended knee professing his love with the perfect symbol of an everlasting relationship- a platinum engagement ring! But how does he know which setting is swoon-worthy? Platinum Guild International USA (PGI USA) has created a foolproof instrument to take the guesswork out of ring shopping, the new “Hint Tool.”

The Hint Tool lives on PGI-USA’s recently re-launched consumer website www.preciousplatinum.com. Users navigating the platinum design gallery can send a “hint” to that special someone indicating any piece of platinum jewelry from the site by simply clicking the “Hint This” link on any product page. This will prompt a customizable e-card that can be sent via email or social media or even printed for personal delivery. The addressee will then receive the relevant product info with the personalized message.  

“Surveys find that an overwhelming amount of brides-to-be desire a platinum setting,” says PGI USA President Huw Daniel. “The Hint Tool is a way for these brides, and anyone desiring platinum jewelry, to not only express a preference of design, but to distinguish the benefit of setting it in platinum.”

Platinum is naturally white and, unlike other white metals, will never change color or fade so it is the perfect choice for jewelry that symbolizes a lasting relationship. See more facts about platinum, platinum jewelry designs, retailer locations and much more on www.preciousplatinum.com. The website has recently been revamped to provide for a more user-friendly experience with an easy-to-navigate design gallery and accessible information and tools.

About Platinum Guild International (PGI):

Platinum Guild International is dedicated to promoting platinum and its pure, rare and eternal qualities to the consumer and the jewelry trade.PGI has offices in the US, China, Japan, India and London, providing information, assistance and education on all aspects of platinum jewelry. For more information please visit

PGI-USA’s consumer site: www.preciousplatinum.com

PGI & COLIN COWIE PARTNER TO PROMOTE THE ENDURING QUALITIES OF PLATINUM JEWELRY

PLATINUM GUILD INTERNATIONAL PARTNERS WITH WEDDING EVENT PLANNER AND STYLE EXPERT COLIN COWIE ON CAMPAIGN TO PROMOTE THE ENDURING QUALITIES OF PLATINUM JEWELRY

Platinum Guild International USA (PGI-USA) and iconic wedding and event planner, design consultant and television personality Colin Cowie are pleased to announce a new partnership to promote the enduring qualities of platinum jewelry. Naturally white, platinum will never change color or fade, making it the perfect choice for jewelry that symbolizes commitment that will forever stand the test of time.

Within the program, Cowie will illustrate the qualities of platinum as they relate to bridal jewelry through activities including a curated gallery of handpicked platinum jewelry designs, social media engagement, and branded event appearances. Additionally, Mr. Cowie will share his appreciation for platinum jewelry in broadcast interviews and offer commentary on celebrity and everyday bridal style.

“As a major influencer in the bridal realm and an overall style specialist with a strong following, Mr. Cowie is perfectly positioned to speak to todays bridal consumer about platinum,” says PGI-USA’s president Huw Daniel. “He not only understands design, but also recognizes the significance of engagements and weddings in peoples’ lives. As  one of the industry’s most renowned wedding planners, he will show brides and grooms how they can commit to each other with the platinum rings of their dreams, while respecting their budget.”

“I am thrilled to develop this relationship with Platinum Guild International,” says Cowie. “My partnership with platinum jewelry will serve as the perfect adjunct to my commitment to the bridal space. From engagement rings, wedding bands and beautiful fashion jewlery, platinum bridal jewelry is elegant and timeless. I am excited to share my favorite pieces, and demonstrate the value of platinum jewelry that will last a lifetime and more.”

About Platinum Guild International (PGI):

Platinum Guild International is dedicated to promoting platinum and its pure, rare and eternal qualities to the consumer and the jewelry trade. PGI has offices in the US, China, Japan, India and London, providing information, assistance and education on all aspects of platinum jewelry. For more information please visit

PGI-USA’s consumer site: www.preciousplatinum.com

PGI-USA’s press site: www.pgi-press.com

PGI-USA’s Facebook page: www.facebook.com/jewelryplatinum

PLATINUM GUILD INTERNATIONAL USA ANNOUNCES A CALL FOR ENTRIES

IT’S THAT TIME AGAIN!

PLATINUM GUILD INTERNATIONAL USA ANNOUNCES A CALL FOR ENTRIES

 FOR THE FOURTH ANNUAL

JCK 2013 PLATINUM INNOVATION AWARDS

Platinum Guild International (PGI-USA) in conjunction with JCK Las Vegas announces a call for entries for the third annual JCK 2013 Platinum Innovation Awards, held at JCK Las Vegas at Mandalay Bay, May 31 through June 3, 2013. The deadline to submit design images is April 10, 2013 and final product submissions are due April 25, 2013. Exhibitors from JCK, as well as the LUXURY, Elite Enclave and AGTA Shows are welcome to submit designs. The competition acknowledges innovation and skill in platinum design in both bridal and fashion jewelry and will designate awards in the following categories:

• Platinum Engagement Ring
• Entry Platinum Engagement Ring (semi-mounts under $2500 retail)
• Platinum Wedding Band
• Platinum Men’s Jewelry
• Entry Platinum Fashion Jewelry (under $3500 retail)
• Platinum Red Carpet Jewelry
• Platinum and Colored Gemstone Jewelry

The call to entry coincides with the relaunch of PGI’s trade-facing website:

 www.platinumguild.com.  

The revamped site offers a more enticing new look and user-friendly navigation.  

On platinumguild.com, visitors can browse platinum news and press,  marketing materials and sales support. Entrants for the Platinum Innovation Awards can log on to the site at http://platinumguild.com/en-US/news-press/platinum-innovation-awards to submit.   

Entrants are welcome to submit one product per category and will instantly become “nominees” into this year’s competition. All nominees will have their designs professionally photographed and featured on PGI-USA’s consumer website, www.preciousplatinum.com, and press website, www.pgi-press.com, as they await the chance to win the Platinum Innovation Awards’ prize package. Awards will be granted twice in each category, based on one Editor’s Choice and one Buyer’s Choice Award.  One special Best in Show Award will be given as a culmination from all votes. Judging will begin on May 7^th at an exclusive Editor Preview Event in New York City. Editor’s choices will not be revealed until after the buyers have voted at the shows.

“The Platinum Innovation Awards have created an infectious buzz within the platinum jewelry industry for the past three years,” says PGI-USA CEO Huw Daniel. “With each contest, we see innovation in design reach a new level, highlighting the extraordinary versatility of platinum. We anticipate that this year will raise the bar even higher.”

Winners in each of the seven categories will be announced on June 2, 2013, and will receive a generous promotional benefits package.

For complete details and to submit your best platinum designs, please visit www.platinumguild.com.  The deadline for all entries is April 4, 2012. 

About PGI-USA:

Platinum Guild International is dedicated to promoting platinum and its, pure, rare and eternal qualities to the consumer and the jewelry trade.  PGI has offices in each of the world's major jewelry markets, providing information, assistance and education on all aspects of platinum jewelry. For more information please visit www.platinumguild.com

WILL YOUR JEWELRY STAND THE “TEST OF TIME?”

For those of you that sell Platinum Jewelry - the new multi-media campaign from PGI-USA looks fabulous!

DOES YOUR JEWELRY STAND THE “TEST OF TIME?”;

PLATINUM GUILD INTERATIONAL USA LAUNCHES NEW MULTIMEDIA CAMPAIGN

NEW YORK, NY (August 29, 2012)— Platinum is the most precious of metals, renowned for its remarkable properties.  Often chosen for engagement rings and wedding bands, platinum symbolizes a love that will last forever. Why? Unlike metals that will change color and wear away over time, platinum is naturally white, so it will never fade and it is durable, so it will not wear away.  Platinum will literally stand the test of time. 

Platinum Guild International (PGI-USA) has launched a successful new online multimedia media campaign called “Test of Time” to highlight platinum’s unfading and unchanging nature. The program consists of various units, including an expandable banner ad that contains video with style tips and platinum information, a gallery of jewelry to browse, and an interactive ring for consumers to learn more about platinum. Banners are hosted on The Knot and Martha Stewart Weddings websites and a static banner ad lives on the David’s Bridal website.  The campaign is designed to provide further education on the benefits of platinum, particularly that it is a pure white metal that will never fade.   All of the units lead the consumer to additional platinum education on www.preciousplatinum.com. 

The campaign is one of the most effective for PGI to date.  It is currently outperforming industry benchmarks given the following recorded statistics:  a click-thru rate of 0.35%, versus a 0.13% average for jewelry ads; interaction rate of 3.08% versus 0.09% average; a 0:30 seconds average time spent on the banner versus 0:09 seconds average; and higher quality traffic to preciousplatinum.com with up to 2:39 minutes spent on the site and 2.34 pages per visit versus the historical expectation of 1:55 and 1.89 respectively.  The data is undeniable!

“Platinum is the best choice for engagement rings, wedding bands and other fine jewelry that symbolizes life’s most memorable moments,” says PGI-USA President Huw Daniel. “The ‘Test of Time’ creative schematic brings the qualities of platinum to life in a way that allows the consumer to make this connection and the overwhelming response has proven this.”

To view the “Test of Time” expandable banner ad in action, please visit the Martha Stewart Weddings page.  For more information, contact Amanda Tropila at 212-404-1605 or atropila@pgiglobal.com.

About PGI-USA:

Platinum Guild International is dedicated to promoting platinum and its, pure, rare and eternal qualities to the consumer and the jewelry trade.  PGI has offices in each of the world's major jewelry markets, providing information, assistance and education on all aspects of platinum jewelry. For more information please visit www.platinumguild.com

MARTHA STEWART WEDDINGS PLATINUM FAN’S FAVORITES!

PLATINUM FAN’S FAVORITES

MARTHA STEWART WEDDINGS' FANS CHOICES 

IN PLATINUM JEWELRY UNVEILED

The public has spoken and the results are in for the Martha Stewart Weddings Fan Favorites contest.  Fans of the newly re-launched Platinum Jewelry Facebook page  were invited to vote for their favorite platinum pieces by “liking” their preferences from a gallery of over 80 designs.  

40 designs were chosen and are currently housed in a stunning slideshow on the Martha Stewart Weddings website with an icon designating them “Platinum Fan Favorites.”  Some of the winning brands in the MSW jewelry gallery include: Danhov, Tacori, Erica Courtney (picture left), Novell, James Allen, Claude Thibaudeau, Mark Schneider, Chad Allison (picture right) and Designs by Vatché. 

 

This contest is just one of PGI’s latest marketing initiatives to bring millennial consumers a fun and interactive jewelry experience via the media platforms they spend the most time on. The hands-on nature of such a contest allows consumers to forge a stronger connection to platinum jewelry designs while learning more about the special characteristics of platinum.

“Our research shows that the platinum customer is more digitally savvy providing the industry many opportunities to engage with them even before they arrive in store.  This kind of promotion serves to expose them to the latest designs in platinum and gives them a better understanding of what sets platinum apart from all other metals” Huw Daniel, President PGI USA says.

About PGI-USA:

Platinum Guild International is dedicated to promoting platinum and its pure, rare and eternal qualities to the consumer and the jewelry trade.  PGI has offices in each of the world's major jewelry markets, providing information, assistance and education on all aspects of platinum jewelry. For more information please visit www.platinumguild.com

PLATINUM GUILD INTERNATIONAL PARTNERS WITH MARTHA STEWART WEDDINGS

SOCIAL MEDIA MARKETING REACHES MILLENNIALS;

PLATINUM GUILD INTERNATIONAL PARTNERS WITH MARTHA STEWART WEDDINGS

FOR PLATINUM JEWELRY FACEBOOK CONTEST 

Erik Stewart Jewelry platinum, sapphire, and diamond ring.
A modern adaptation of an Elizabethan collar 

NEW YORK, NY — Reaching today’s most technologically savvy audience is about two things: originality and engagement. This new generation of consumer is called the millennials and they are quite literally always “connected” through the internet and social media, so the objective is to reach them in their environment. 

As this area of the marketing landscape expands, Platinum Guild International-USA is developing new programs to bring millennials a fun and interactive jewelry experience.  

Launches have included the “Platinum Promise” Application where fans of Platinum Jewelry were encouraged to virtually engrave special promises to loved ones on platinum bands and, most recently, a current Facebook promotion with Martha Stewart Weddings.  

Pioneer Gems platinum cufflinks featuring moonstones
accented with sapphires and diamonds 

Fans are invited to choose favorites from a photo gallery of over 80 designs and those with the most “likes” when voting closes on July 16^th will be housed on Martha Stewarts Weddings’ website under “Martha Stewart Weddings Fan Favorites”.  

The experience allows consumers to directly influence which designs are showcased, offering a personal connection to a selection of unique platinum jewelry designs.   Users can vote on PGI’s recently re-launched facebook page www.facebook.com/jewelryplatinum. 

...and while you are thinking about it, why not stop by the Gallery and VOTE your favorite up!

About PGI-USA:

Platinum Guild International is dedicated to promoting platinum and its, pure, rare and eternal qualities to the consumer and the jewelry trade.  PGI has offices in each of the world's major jewelry markets, providing information, assistance and education on all aspects of platinum jewelry. For more information please visit www.platinumguild.com

#JewelWKLV - Platinum Innovation Awards

PGI-USA Announces 

The Platinum Innovation Awards

Just before I got in the car to drive home yesterday I went to one last event...The presentation of the winners of the Platinum Innovation Awards were announced at a special press conference at JCK Las Vegas.

This year two awards were given in 7 categories - one was chosen at an Editors event that included editorial staff from all of the respected Jewelry and Fashion Publications, Blogs and Organizations. 

Alishan's case showing the "Text to Vote" reminders

The second was chosen from the show floor at JCK Las Vegas by the Buyers attending.  In a voting system much like Dancing With The Stars, various pieces throughout the show were marked with labels that instructed shoppers to text an identifying number to the PGI phonebank where the votes were tallied and announced Sunday night.

The event was beautiful - the models stunning and the winning jewels spectacular!!!

The room buzzed with the excitement of Press, Designers and Industry leaders present.  I caught a few shots of the winning pieces from the announcement event and will share them with you - professional shots will be coming soon.

Here are the details from the Platinum Guild International (PGI)...

PGI-USA announces the winners of the 3rd annual JCK 2012 Platinum Innovation Awards. Winners were chosen in 7 different design categories. An “Editor’s Choice” and “Buyer’s Choice” were chosen in each design category, as well as “Best in Show” Award which was selected as a culmination of all votes.

 The winners in each category are:

Platinum Engagement Ring

· Editor’s Choice: Uneek Fine Jewelry Platinum and Diamond Engagement Ring-
MSRP $336,452

· Buyer’s Choice: Lieberfarb Platinum and Diamond Engagement Ring-MSRP $3207

Entry Platinum Engagement Ring (semi-mounts under $2500 retail)

· Editor’s Choice: Alishan Platinum and Diamond Semi-Mount Engagement Ring- MSRP $2490

· Buyer’s Choice: Designs by Vatche Signature Engagement Ring-MSRP $2400

Platinum Wedding Band
· Editor’s Choice: A. Jaffe Platinum Twisted Eternity Band-MSRP $3180

· Buyer’s Choice: Omi Prive Platinum Diamond and Sapphire Eternity Band- MSRP $12,500

Platinum Men’s Jewelry

· Editor’s Choice: Pioneer Gems Platinum Moonstone, Sapphire and Diamond Cufflinks-MSRP $45000

(photo above - Designer with Model wearing cuff links)

· Buyer’s Choice: Novell Platinum and Black Diamond Ring-MSRP $5435

Entry Platinum Fashion Jewelry (under $3500 retail)
· Editor’s Choice: Simon G Platinum and Diamond Pendant-MSRP $2750

· Buyer’s Choice: Mercury Ring Platinum and Diamond Earrings- MSRP $2500

Platinum Red Carpet Jewelry
· Editor’s Choice: Oscar Heyman Platinum, Opal, Emerald Bead and Diamond Necklace-
MSRP $200,000

· Buyer’s Choice: Erik Stewart Platinum, Diamond and Sapphire Ring-MSRP $16,500

Platinum and Colored Gemstone Jewelry

· Editor’s Choice: Goshwara Platinum and Emerald Bead Flower Earrings- Price upon request


· Buyer’s Choice: Stuller Platinum, Sapphire and Diamond Ring-MSRP $3446

This ring will forever change the picture in your mind when you hear the name Stuller - the most amazing color of Sapphire in a simply elegant design!  

Best in Show

· Designs by Vatche Signature Engagement Ring

PGI-USA awarded each winner with a prize package valued at approximately $50,000.

* Click on photos to enlarge

Platinum Guild International:

Platinum Guild International (PGI) is an organization dedicated to inspiring a passion for platinum that ensures it is the precious jewelry of choice. We supply information, practical advice and expertise to help jewelry buyers make informed and inspired decisions. We also offer the jewelry trade specialist knowledge and resources, with the aim of providing customers a high level of help and advice in store.