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Showing posts with label education. Show all posts
Showing posts with label education. Show all posts

Friday, January 31, 2014

#DailyJewel - Thanks for the Recognition - GemWorld

l would like to take a brief break from posting gorgeous jewels to send a BIG Thank You to Susan Drucker at GemWorld, the creators of the GemGuide (have you downloaded the mobile app)?

GemWorld is all about education, both for the Trade and for the Consumer.  Susan wanted to help her readers cut through the seemly endless number of "gem & jewelry" blogs available on the internet, these are the one she recommends! 

Susan wrote to her readers, "Just recently I wrote an article on the Top 40 Gem blogs (http://gemguide.com/learning/gem-blogs/). I wanted to provide my readers with a curated list of what I believe are the top blogs in the Gem Stone space."

...and about The Daily Jewel she said, "The blog provides you with a daily jewelry "morsel" to satisfy your hunger for beautiful gems and jewels. This is a source of daily jewelry inspiration from artist and celebrity jewels that catch the eye."


Thanks again, Susan we love the GemWorld website!
If you happen to be taking a trip to the Desert to catch the fabulous shows of the Tucson Gem Show - check out the GemWorld Courses being offered:

Emerald Treatments & Pricing
Cultured Pearls & Pricing
Corundum Treatments & Pricing




GEMGUIDE: Quick, Easy, Market Driven  About GemWorld:  Gemworld is the leader in market information, appraisal software solutions, and practical educational offerings for the jewelry industry.


  • The GemGuide since 1982
  • GemGuide Appraisal Software since 1999
  • Hands on practical workshops since 2011
We are also consultants to the industry, expert witnesses, and appraisers. Our expert staff has lectured worldwide and Gemworld has been the host of biannual international conferences since 2008. For consumers we offer full appraisal services with our credentialed gemologists on staff.

Tuesday, May 28, 2013

#JWLV - Education - Digital, Social, E-Commerce and Marketing to NextGEN Buyers



If you follow any of my blogs you know that I love to learn! Trade Shows offer you the opportunity to learn from people who are experts in their field - you are saving dramatically the cost of personal time and consultation.  This is the final in a series of three posts on the Seminars I recommend...
  1. Education - Sourcing Issues and Gems & Gem Treatment
  2. Education - Metals & NEW Alloys, Made In The USA and Cool Bridal!
  3. Education - Digital, Social and Marketing to NextGEN Buyers

So get your "Student" cap on and lets go!!!!  



Roadmap to a Successful Online Marketing and Web Presence #402
Date: Thursday, May 30
11:30 am - 12:45 pm
Location: Tradewinds D
Speaker: Alex Fetanat

Description:
We all know how important a website is to a business's online strategies. Almost every business needs an online presence to reach buyers in this digital age. A company's website is its virtual storefront. Whether you are looking to build your first website, or if your existing website isn't getting traffic and leads, you may wonder what will really take to have a great web presence. Having a website alone isn't the key to great results. Instead, it’s the ability to turn your website in to a marketing platform. Your website has a significant goal and it needs to wear many hats. A website needs not to just exist, it needs to perform. It needs to attract, educate and convince the visitors to take action. In this seminar, you will learn what you need to do to create an effective web presence and how to drive traffic and convert.


How to Protect Yourself on Facebook #411

Date: Friday, May 31
8:30 am - 9:45 am
Location: Tradewinds D
Speaker: Matthew Perosi
Description:
How much sharing is too much, and how exposed are you simply because you were being friendly on Facebook? Personal security is very important in our industry, and real world security can be left wide open if you leave huge digital footprints online for people to follow. Checking in on Facebook Places, sharing locations with your friends, and allowing Facebook Apps to access your personal information can unintentionally lead to life threatening situations. This session will look at Facebook's current security settings and how each one affects who, when, and where others see your online activity.

Brand Intelligence for Smart Business Development: How Designers Can Become Indispensable #312

Date: Friday, May 31
10:00 am - 11:15 am
Location: Tradewinds B
Speaker: Andrea Hansen
Description:
An exploration of how intelligent brands and businesses become valuable in the marketplace; what sets them apart; how to develop solid and long term growth strategies that are right for you.

The 4 C’s of Successful Social Media #412

Date: Friday, May 31
10:00 am - 11:15 am
Location: Tradewinds D
Speaker: Renee Martinez


Description:
Whether your company is first launching your social media campaign or have had a presence in the social media space already, this session will serve to provide you with a checklist of things to do to be successful. You will come away from this session with practical hands-on suggestions, case studies and advice that will give you an edge on your competition. Be prepared to take notes, ask questions and get social.

Are You Ready for YouTube & Other Public Speaking Opportunities #313
Date: Friday, May 31
1:00 pm - 2:15 pm
Location: Tradewinds B
Description:
Don't be camera shy! Find out how you can dramatically increase your influence with 10 Secrets of the most successful public figures & brands! Mobile Apps, Smart Phones and Video have changed the rules of persuasion. So, from the microphone to video and from the board room to center stage, you are just ten steps away from increasing your influence exponentially. Join Diane Warga-Arias who is known internationally for her talent at combining education with entertainment ....and you will triumph over your fear, increase your confidence and enjoy the power of persuasion!
Masters of Social Media: Why You Are Killing Your Facebook Page #413
Date: Friday, May 31
1:00 pm - 2:15 pm
Location: Tradewinds D
Speaker: Shane O'Neill
Description:
Go beyond “how to get fans”, and learn the difference between quality and quantity and how it impacts the successes in social media. Also see how to grow an “organic” fan base without relying on contests and promotions. We will review the quality of engagement on your social pages, assess potential problems, and provide valuable information on what not to do so that you become a Master of social content.
Understanding the Next Wave of Jewelry Consumers – Social, Engaged, Informed #314
Date: Friday, May 31
2:30 pm - 3:45 pm
Location: Tradewinds B
Speaker: Ben Smithee
Description:
The jewelry industry is experiencing an interesting shift in the consumer marketplace, similar to that of the global retail and consumer packaged goods environments. The Gen Y/Millennial consumer is more connected, more engaged and more informed than ever before, and their wants and needs have a unique nuance that takes specific attention and expertise in order to be fulfilled. What makes them tick? What makes them click? What makes them buy? But, more importantly, what makes them become loyal advocates and ambassadors for YOUR brand? Ben Smithee is the CEO of SPYCH, and regularly consults companies such as Rio Tinto, Del Monte, HSN, General Mills, eBay, The American Cancer Society, and many more of the world’s leading brands. He has been labeled one of the Top 10 Youth Marketing Professionals, “a true innovator”, “The Rosetta Stone for Gen Y” and has been a featured keynote speaker around the world. This session will take you into the mind of the Millennial and provide you with information to start preparing your business for the future.

Social Media for Bridal Jewelry Retailers #414

Date: Friday, May 31
2:30 pm - 3:45 pm
Location: Tradewinds D
Speaker: Laura Cave


Description:
At The Knot we interact with today's brides and grooms on social media sites all day every day. Join us as we share what works and what's not worth your time in the world of social media marketing. Learn what really motivates today's brides and grooms and join us as we share what some of the country's most successful jewelry stores are doing to attract, convert, and keep profitable relationships with customers through social media marketing.

E-Commerce: What You Need to Know Before Starting #415

Date: Friday, May 31
4:00 pm - 5:15 pm
Location: Tradewinds D
Speaker: Matthew Perosi
Description:
Other industries have made huge advancements with e-commerce while the jewelry industry has been left behind. Reports of e-commerce success rates for jewelers are low and discouraging, and many jewelers who attempt to launch e-commerce sites never get them completed. Some website attempts simply fail once jewelers actually find out what it really takes to make e-commerce work. In this session you will find out what huge setup hurdles your website designer don't tell you before getting started. Attendees will walk out of this session with a clear understanding of what setup steps are needed before the e-commerce website is even launched, and some ideas how to potentially make it work once it is launched. Alternative website suggestions will also be provided for jewelers who want e-commerce but simply need an easier approach than doing it themselves.
The Digital Marketing Revolution: How a Focused Digital Strategy Changes the Game #321
Date: Saturday, June 1
8:30 am - 9:45 am
Location: Tradewinds B
Speaker: Shane O'Neill


Description:
Master the world of digital marketing by learning how things like paid search, Facebook advertising and mobile marketing drive traffic in ways that are cost effective, trackable, scalable, and easily validated. Learn how to understand and budget for these “media buys” including strategy and traditional media integration.

Social Media, The Good the Bad, and the Ugly #522

Date: Saturday, June 1
10:00 am - 11:15 am
Location: Tradewinds EF
Description:
Here's your opportunity to tap into the knowledge of some of the jewelry industry's most proficient social media users. Hear from actual jewelry professionals that "get it" and understand what it takes to run successful buzz-generating campaigns. Learn how you can drive sales into your door and secure the position in your market to be the go-to social jeweler connecting with existing and undiscovered consumers. 

How to Use Public Relations and Social Media to Get Your Business Noticed #324

Date: Saturday, June 1
2:30 pm - 3:45 pm
Location: Tradewinds B
Speaker: Amanda Gizzi
Description:
Public Relations is an essential part of every successful business. The rapid rise in social media, e-news and blogs has drastically changed how consumers get news and build loyalty to brands and businesses. However, traditional public relations shouldn’t be abandoned. In this session, you will learn the keys to leveraging traditional public relations tactics with social media and uncover how to have a comprehensive brand presence in both the physical and digital worlds we live in.

The Next Generation Customer, Who Are They and How Do we Sell to Them? #524

Date: Saturday, June 1
2:30 pm - 3:45 pm
Location: Tradewinds EF
Description:
The balance of power is shifting. Today's consumers are smarter and more well informed than at any other time in history. How consumers communicate, learn about products, and make purchasing decisions has dramatically changed, and the retail world has moved from caveat emptor (buyer beware) to one of caveat vendor (seller beware). This workshop will explore the trends and shifting demands of the next-generation consumer and discuss strategies for how best to engage them on their terms through multiple channels and many touch-points.

Think Digital #325

Date: Saturday, June 1
4:00 pm - 5:15 pm
Location: Tradewinds B
Description:
This educational session will explain digital marketing in an understandable down to earth way whether you own 1 store or 100. Social Media, SEO, PPC, SEM, SMO, Blog, Micro-Blogging, Penguin, Panda, Facebook, Google +, Twitter, Adwords, Analytics, Maps, Places, Apple and Android Apps, Flickr, Tumblr, Instagram, Pinterest, Wordpress, Joomla, e-commerce, content marketing what does it all mean? Jewelers get bombarded with sales calls every day, we will decipher the digital code and break it all down into digestible pieces so you can zero in on what really works. Come with all your questions and leave with an actionable plan to conquer your online market.

Saturday, May 25, 2013

#JWLV - Education - Sourcing Issues and Gems & Gem Treatment

If you follow any of my blogs you know that I love to learn! Trade Shows offer you the opportunity to learn from people who are experts in their field - you are saving dramatically the cost of personal time and consultation.  This is the first in a series of three posts on the Seminars I recommend...


  1. Education - Sourcing Issues and Gems & Gem Treatment
  2. Education - Metals & NEW Alloys, Made In The USA and Cool Bridal!
  3. Education - Digital, Social and Marketing to NextGEN Buyers


So get your "Student" cap on and lets go!!!!  


Ruby Treatment Identification #301
Date: Thursday, May 30
10:00 am - 11:15 am
Location: Tradewinds B
Speaker: Shane McClure
Description:
This presentation will discuss the common treatments to ruby that can be found on the market today and their detection.
Colored Gemstone Jewelry: Stepping Stones to Success in the Coming Season #302
Date: Thursday, May 30
11:30 am - 12:45 pm
Location: Tradewinds B
Speaker: Doug Hucker
Description:
Colored gemstone jewelry is rapidly evolving from just a fashion staple to one of the primary sources of growth in revenue and margins in the retail industry. Attend this seminar with Douglas K. Hucker, CEO American Gem Trade Association he looks at the marketplace, the trends and the issues that are impacting your success with this exciting and challenging product.
How to Run a Roundtable to Sell Colored Gems, Satisfy Your Clients, and Generate Ongoing Custom Work #304
Date: Thursday, May 30
2:30 pm - 3:45 pm
Location: Tradewinds B
Description:
What enhances a client’s desire to purchase? Experience shows us that desire is greatly elevated after they touch and hold in their hands over 100 gems in a single evening. When clients trust their jeweler to create a beautiful custom design for their magnificent gem, they become enthusiastic collectors and repeat clients. Learn how well planned, well-scheduled, well-executed colored gemstone roundtables can help you sell colored gems, satisfy your clients, and generate on-going custom work.
Tanzanite: Facts, Fairytales and Fakes #305
Date: Thursday, May 30
4:00 pm - 5:15 pm
Location: Tradewinds B
Speaker: Hayley Henning
Description:
An educational seminar discussing Tanzanite and The Story Behind The Stone, and feature guest speaker Jeffery Bergman, GIA, discussing his findings on gemological rumors in the industry. Hayley will also cover the work of The Tanzanite Foundation, and what it can do for the retailer at store level.

Doing Good is GOOD Business #G02
Date: Friday, May 31
11:30 am - 12:30 pm
Location: Tradewinds EF
Description:
Consumers in today’s connected world expect companies to do well and to do ‘good’. They research and reward companies who have a social purpose as part of their corporate social responsibility efforts. This seminar will explain what this means for the diamond industry, how to identify your social profile, and how to communicate this to your customers.

Protect Your Bottom-Line With the Diamond Source Warranty Protocol #422

Date: Saturday, June 1
10:00 am - 11:15 am
Location: Tradewinds C
Description:
In today’s global marketplace, there’s increased pressure from the public, human rights groups and governments to bring greater transparency and accountability to supply chains. In this session, Jewelers of America, the Jewelers Vigilance Committee and the Diamond Manufacturers & Importers Association of America will present information on the Diamond Source Warranty Protocol, a new voluntary approach to inventory management they developed to help individual businesses begin to work with their suppliers toward a higher level of assurance with regard to diamond sourcing. Learn about the Protocol and how you can begin using it in your business.

Responsible Gold Sourcing – Industry efforts that support gold supply chain due diligence and chain-of-custody #223

Date: Saturday, June 1
1:00 pm - 2:15 pm
Location: Tradewinds A
Description:
The jewelry supply chain is increasingly asked about responsible sourcing of gold. This session features a sector-wide panel of experts from mine to retail that will share their efforts and experiences to address gold sourcing. Issues covered will include – i) the RJC Chain-of-Custody standard: how it addresses both conflict sensitive sourcing and responsible business practices through the supply chain ii) why conflict-sensitive sourcing is essential iii) synergy between industry initiatives iv) implementation experiences.

Ethical Facets in Diamond Sourcing #425

Date: Saturday, June 1
4:00 pm - 5:15 pm
Location: Tradewinds C
Description:
Did you know that about 15% of global gem quality rough diamonds come from artisanal sources? To protect your industry’s reputation, DDI is working with these sources to ensure ethical production of diamonds in some of the most vulnerable areas. Come and hear about DDI’s work and why DDI is supported by companies from mining to retail, such as, BHP Billiton, Brilliant Earth, Cartier International, De Beers, Rio Tinto Diamonds, Rubel & Menache as well as trade associations like Diamond Manufacturers & Importers Association of America, International Diamond Manufacturers Association (IDMA), JCK Industry Fund, Jewelers of America, Responsible Jewellery Council and by the Kimberley Process, including governments and civil society. DDI is a leading development-focused, conflict prevention initiative, which brings together NGOs, governments, the private sector and NGOs in a concerted effort to help formalize and improve socio-economic conditions in the ADM sector. After DDI’s inception in December 2006, heads of state meeting at the G8 Summit in June 2007 noted that their support for the organization. "…encourage support for the ... multistakeholder Diamond Development Initiative (DDI), which emerged from the Kimberley Process to strengthen the developmental impacts associated with artisanal diamond mining in Africa".

Monday, April 23, 2012

DEF's "Diamonds At The W" Support Education


DIAMOND EMPOWERMENT FUND HOSTS ‘DIAMONDS AT THE W’ DURING AGS CONCLAVE TO SUPPORT EDUCATION INITIATIVES


April 2012, New York, NY—The Diamond Empowerment Fund (DEF) will host a special ‘Diamonds at the W’ party at the W Hotel South Beach in Miami, Florida, on Thursday, April 26 from 8:30pm to 11:30 p.m., during the American Gemological Society’s (AGS) Conclave. Transportation to and from Conclave headquarters Doral Hotel and the W South Beach will be provided free of charge, as is the party.

A ‘Raffle for Education’ will be held during the event, to support DEF’s mission of empowering African youth through education in diamond producing nations. Among the prizes are two highly-sought-after tickets to Russell Simmons’ famed, celebrity filled ‘Art for Life’ benefit at his home in Southampton, New York; a four-night stay during JCK Las Vegas at THEHotel, complete with a luxurious spa treatment, donated by JCK; two tickets to the 51st Rolex 24 at Daytona including a ‘behind the scenes garage tour’ by the Chip Ganassi Racing team compliments of the Gordon Group. Unique raffle items will also be available by media sponsor Haute Living. Attendees can purchase raffle tickets at the door or through DEF’s website, diamondempowerment.org.

Cathy Calhoun, a DEF governing board member and president of AGS, says, “Both the AGS and DEF understand the importance of education and promoting ethical business practices. AGS members develop superior skills and knowledge that ultimately helps protect the consumer. Through our industry’s support of DEF, student scholars are developing the skills and knowledge to be the next generation of leaders in Africa.”

Russell Simmons, DEF founder and advisory board chairman adds, “Access to education is critical for sustained progress, economic growth and prosperity in diamond producing countries. Diamonds are a precious resource, and through good governance by the industry they can contribute to the development of Africa’s other precious resource, its people.” Simmons was recently voted as the number one Social Change Agent in JCK’s Top 50 Power List of Movers, Shakers and Tastemakers in the Jewelry Industry.

Phyllis Bergman, DEF president, adds, “We are so pleased to be able to offer AGS attendees an opportunity to get to know DEF a bit better in such a fun, ‘ready for spring’ venue…and to aid our three beneficiaries is a wonderful statement to the industry’s generosity."

DEF’s beneficiaries include: CIDA City Campus, a business college in Johannesburg, South Africa, that is free to attendees with the requirement that they return to their native villages and teach for a period of time after graduation. The second is the African Leadership Academy, a university preparatory school in Johannesburg that draws students from all 54 countries in Africa, and emphasizes leadership skills, African History, and entrepreneurial skills. DEF provides scholarships to all students from diamond-producing nations.  The third beneficiary is the Botswana Top Achievers program that selects the top high school students countrywide in Botswana, and affords them the opportunity to study at a university of their choice anywhere in the world. Graduates then return to Botswana to contribute to its economic, social and political development.

Sponsors for the event include, W Hotel South Beach, Bombay Sapphire, Haute Living, JCK, RideCentric and special thanks to the GIA. DEF is proud to share part of the proceeds from the ‘Raffle for Education’ with Jewelers for Children...together making a difference.


Founded in 2007, The Diamond Empowerment Fund™ (D.E.F.) is a non-profit international organization with the mission to raise money to support education initiatives that develop and empower economically disadvantaged people in African nations where diamonds are a natural resource.

The Diamond Empowerment Fund (D.E.F.) envisions a future when poverty in African nations where diamonds are a natural resource is dramatically reduced through successful fund raising initiatives by the diamond jewelry industry to support projects that educate and empower Africans locally. D.E.F. envisions an effort involving the following:

* Diamond jewelry industry supporting D.E.F. through the sale of their products with
   donations to the Fund;
* People donating to the Fund and also choosing to purchase diamond jewelry products that
   support D.E.F’s mission;
* African individuals, educational and service organizations, and government entities 
   addressing poverty and education in keeping with D.E.F’s mission.

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