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Monday, December 20, 2010

Industry: PGI Welcomes FTC Guidance

PLATINUM GUILD INTERNATIONAL WELCOMES FEDERAL TRADE COMMISSION GUIDANCE



New York, NY (December 20, 2010) -- The Platinum Guild International-USA (“PGI USA”) welcomes the Federal Trade Commission’s (“FTC” or “Commission”) publication of final amendments to the Commission’s Jewelry Guides for the marketing of platinum jewelry. In its final amendments, the FTC requires marketers of platinum/base metal alloys (which are products consisting of 50-85 percent platinum along with other non-precious base metals) to clearly disclose the content of these products, and explicitly prohibits the use of abbreviations in such disclosures. The FTC also recognizes that platinum/base metal alloys may not contain the same characteristics as traditional platinum products with respect to their durability, luster, density, scratch resistance, tarnish resistance, hypoallergenicity, ability to be resized or repaired, retention of precious metal over time, and other material attributes and properties. In that regard, PGI commends the FTC for requiring additional consumer disclosures, absent competent and reliable testing, that such alloys may differ from traditional platinum products.


“The FTC’s revisions to the Jewelry Guides are of significant benefit to consumers,” said Huw Daniel, President of PGI USA. “We have worked with the FTC for the last five years to ensure that consumers get the best information possible about what they are buying; the FTC’s decision will go a long way to ensure that consumers can make confident choices when purchasing platinum jewelry, while also benefitting members of the platinum jewelry industry on the manufacturing and retail sides.”


The revised Jewelry Guides will significantly enhance the consumer education and disclosure requirements for platinum/base metal alloys, and eliminate any existing perceived ambiguities. Under the new Jewelry Guides, the word “platinum,” or any abbreviation accompanied by a number or percentage indicating the parts per thousand of pure platinum contained in the product, may not be used to describe a platinum/base metal alloy unless the product contains a clear and conspicuous disclosure, immediately following the name or description of such product of: (i) the full composition of the product (by name and not abbreviation) and percentage of each metal; and (ii) that the product may not have the same attributes or properties as traditional platinum products (unless the marketer has competent and reliable scientific evidence that there is no material difference in each of the platinum characteristics material to consumers). The FTC’s amendments to the Jewelry Guides are expected to be published in the coming week, and will take place immediately upon publication.


PGI USA also welcomes the FTC’s publication of “Going Platinum: What to Look for When Buying Platinum Jewelry,” alerting consumers about platinum purchases, and of a companion Industry Guide for retailers and others. The FTC Consumer Alert can be found at:http://www.ftc.gov/bcp/edu/pubs/consumer/alerts/alt180.shtm. The FTC Industry Alert can be found at: http://business.ftc.gov/documents/bus74-advertising-platinum-jewelry. The FTC Press Release can be found at: http://www.ftc.gov/opa/2010/12/platinemguides.shtm, and the FTC Final Rule can be found at: http://www.ftc.gov/os/fedreg/2010/december/101216jewelryguidesfrn.pdf.

Sunday, December 19, 2010

Ivanka's Season For Giving...Back



Ivanka Trump has designed a sweet bracelet to benefit Girl Up!


One bracelet.

Six lives changed forever.


From her blog: Now, I’d like to share a special way you can send girls to school while giving a great gift to your BFF, mom, sister, or another fabulous girl in your life.

This holiday, when you purchase my Ivanka Trump Fine Jewelry signature Girl Up bracelet, you will help send six girls to school. Six! This is truly the gift that gives back – and it’s a beautiful piece to add to any jewelry collection.

for more...http://www.girlup.org/blog/one-bracelet-six-girls-in-school.html

Friday, December 17, 2010

Sex Trafficking Survivors Prove Their Metal


Made By Survivors...From their Facebook Page:

According to United States State Department data, an "estimated 600,000 to 820,000 men, women, and children [are] trafficked across international borders each year, approximately 70 percent are women and girls and up to 50 percent are minors. The data also illustrates that the majority of transnational victims are trafficked into commercial sexual exploitation." To me, the rapidly growing trade of women and girls, known as sex trafficking, is one of the most tragic and upsetting issues of our time. In India, a major destination country for trafficked women and girls, "As many as 200,000 Nepali girls, many under 14, have been sold into sexual slavery.

The Emancipation Network (T.E.N.) is a unique and powerful organization that is supported not only by donations, but also by the efforts of sexual slavery survivors themselves, who design and create unique fair trade jewelry, bags and gifts. 100% of profits are donated to survivors and shelters.

One of the training programs that not only teaches a trade, but develops self esteem and helps to provide income for the programs is their new Made By Survivors Pan/Indian Jewelry Design Program.

Their Beaded Jewelry Program is already a big success and this new Metalsmithing Program is being Developed and Run by Dianna Badalament. In the photo to the right you see Dianna teaching with the assistance of an Interpreter.

There is nothing quite like the enthusiasm of a person working "in the trenches"...so, in Dianna's own words:
"i'm the international jewelry program manager at MBS and plan and execute programs and train at jewelry facilities as well as report on progress and various situations. i also facilitate the flow of information and resources from the jewelry community to MBS as well as consult on all matters jewelry.
it is really a privilege to be able to call work that makes such an impact "my job". i truly enjoy training the survivors of human trafficking and sex slavery (a.k.a amazing girls). i've always wanted to do field work on an important issue and i feel so fortunate to be able to use the skills i've learned and pass them on to women to whom it can make a difference that affects the rest of their life.
i've always been involved in human rights groups and to able to meld all these different components from my life together and have this outcome, still makes me shake my head in disbelief at times. it is very difficult to do this work on a lot of levels including, the sacrifices that my family and I make and the psychological impact of the subject matter, to name a couple. however, when you are right in front of the survivors and you get a smile, or a hug, or see some kind of break through, either in your relationship with them or with their vocational work, it is undoubtedly life changing. to see someone so wronged and so abused still persevere and have hope for a good future, it really leaves you no other choice but to follow their stellar example."

This is Dianna with Soma...one of their first success stories is Soma Seal. Soma started out with the program as a translator but was recently promoted to jewelry trainer after proving she had the passion and the talent.



I don't have the space on this blog to share as many photos as I would like of this program...but as Jewelers, take a moment to go to the Made By Survivors Facebook Page and just look at the determined faces of these women as they learn. The women working on the floor, the young woman with her tongue clenched in the corner of her mouth as she concentrates...it brings smiles and tears.


If you have any last minute Holiday shopping to do - why not do it with Fair Trade Goods from the MBS Store...do good while giving great gifts!


Thursday, December 16, 2010

Give Back to the #One Giver - Ganoksin!

The total prizes value is $10,000 worth of gift certificate prizes towards an exciting SHOPPING SPREE throughout the extensive Rio Grande tools & supplies catalog!

http://www.ganoksin.com/listing/ecom-catshow/ebook.html


Support Orchid! Buy a ticket, or increase your chances, buy a few!


Your chances of winning are realistic! Yes, You CAN WIN the tools and equipment you really need!

All raffle proceeds go directly to support Ganoksin Project and The Orchid list, which supports the exchange of free information for all.


-----------------------------------

Greetings!

Each year at this time, we reach out to ask you and the Orchid community to help sustain the Ganoksin project by purchasing ebooks and participating in the annual Orchid Raffle.


The Ganoksin Project goal is to build a strong pool of information, freely accessible, for the benefit of the trade and the general public.


If you believe and enjoy our efforts you can help!


Please act now and participate in the Orchid raffle !


For each purchase of an eBook you have one entry into our random draw for total prizes of 10,000$ from our friends at Rio Grande!!!

http://www.ganoksin.com/listing/ecom-catshow/ebook.html


All raffle proceeds go directly to support Ganoksin Project and The Orchid list, which supports the exchange of free information for all.


Without your dedicated support and continued generosity The Ganoksin Project would not exist.


Best Regards,
hanuman



Ganoksin is Orchid...

Orchid is both a reservoir of content and network of active relationships for the benefit of the gem and jewelry industries. Through Orchid, participants may resolve their questions about virtually any subject relevant to the broad spectrum of involvement surrounding the gem and jewelry industries.

Of course there exist on the Net a variety of mailing lists that address certain aspects of these industries, but Orchid is plainly unique. Conceived and maintained free of charge by jewelers, for jewelers, both the experienced professional and the beginner - Orchid is dedicated to the exchange of substantive technical content, covering the full range of information requirements. With list members from all over the world, speaking from a wide range of technical and aesthetic experiences, this lively forum addresses questions about every aspect of jewelry making today.

Orchid is more than this however.... Orchid is a comprehensive technical archive, containing more than 250,000 articles.

Wednesday, December 15, 2010

Honora.com Offers Offline Ecommerce For Retail Partners

Honora is thrilled to unveil a new website just in time for the holidays. In addition to a sleek, simplified look and feel, the new website offers a unique feature that will benefit both the consumer and local retail partners alike.

The new Honora.com introduces “Offline Ecommerce” which allows a pearl jewelry consumer to quickly find the HONORA design(s) of their choice and seamlessly send product information, a full wish list or an advertisement, along with their contact information to the local HONORA Authorized retailer of their choice.


After only being live for a few hours, this new feature helped a HONORA.com consumer to quickly contact Tappers Diamond and Fine Jewelry, a local Honora jewelry partner in Michigan, to close Honora’s first “Offline Ecommerce” sale. According to CEO Joel Schechter, “we wanted to empower our customers to quickly browse our designs and then easily contact the retailer of their choice to buy in-store. This is a great way to enable visitors of our site to get a hold of our pearl jewelry while maintaining our relationships with our long standing retail partners.”


This feature is only one of several new additions to the new Honora.com, including a new, robust, easy to navigate catalog as well as an improved education section and an entire area of the site dedicated to fans of HONORA Pearls. “We wanted to create a web based platform that reflects our brand, was easy to use and gives us the capability to grow as the web continues to mature,” says HONORA President Ralph Rossini.


You can find out more about the new features on Honora.com by clicking here.



About Honora

With a history of over 60 years in the jewelry industry, Honora now stands as the largest Freshwater Pearl Jewelry company in the United States. Honora’s focus on creating colorful and affordable pearl jewelry has helped open pearls up to the largest audience in the 100+ years of cultured pearls. The Honora brand is available at fine jewelry locations worldwide and select e-commerce platforms.


For more information, please visit us at:

Honora.com - www.Honora.com

Facebookwww.Honora.com/Facebook

Twitterwww.Honora.com/Twitter

Monday, December 13, 2010

PGI: Let the "2011 Trend" Predictions Begin!

I don't know if I am just on the right (hmmm, wrong?) mailing lists or what, but at this time of year I get Trend Predictions from every company, publication and organization in the Industry.

This one caught my eye because I have always been partial to Horizontal or East-West settings in Rings. I like the stone intensive look of the horizontal setting and since I was not graced with long lean fingers, it is a flattering look for my short pudgy fingers.

I am in love with the MaeVona mounting for a Marquise center Stone...the side cut out detail makes it simply elegant!

If you click on the photo you will see a larger view....


Are you familiar with PGI? Their website has a wealth of information for the consumer and info that you can use to educate your sales staff.

Platinum Guild International (PGI) is an organization dedicated to inspiring a passion for platinum that ensures it is the precious jewelry of choice. We supply information, practical advice and expertise to help jewelry buyers make informed and inspired decisions. We also offer the jewelry trade specialist knowledge and resources, with the aim of providing customers a high level of help and advice in store.

Sunday, December 12, 2010

TODAY! Bonham's Natural History Auction


All I can say is WOW!

Right now there is a room in Los Angeles filled with people bidding on some of Earth's Treasures...ancient creatures caught in time along with works of art formed of natural crystal's from the crust (by talented gem carvers from the US & Idar -Oberstein).

Take a moment to flip through the catalog and envision yourself in room looking at these beautiful items....BTW - they have added about 5 pages of stunning gems and jewelry to the end of this catalog.

As the winning bids come in keep an eye on the pieces you love...some may not sell today...call the auction house for more info.



Lot No: 1240
Multi-color Tourmaline Rough and Cut
Nigeria
A large, cutting-grade rough of slightly tapering form graduating from bottle green at the base to rubellite at the top,weighing approximately 1700 carats; together with an emerald-cut bi-color tourmaline from the same locality, weighing approximately 12.47 carats and measuring 17.0 x 7.0 x 7.0mm. (2)

Estimate: $3,000 - 4,000


Items include:
Sale 18406 - Natural History
Los Angeles, 12 Dec 2010 at 10:00


Natural History - Pearls
Lots 1000 to 1092 Natural History - Fossils
Lots 1093 to 1122 Natural History - Meteorites
Lots 1123 to 1182 Natural History - Curiosities
Lots 1184 to 1204 Natural History - Amber
Lots 1202 to 1555 Natural History - Jewelry
Lots 1205 to 1228 Natural History - Native Metals
Lots 1229 to 1308 Natural History - Minerals
Lots 1309 to 1344 Natural History - Decor
Lots 1345 to 1369 Natural History - Lapidary Works of Art

Lot No: 1121
Fukang Meteorite Rectangular Section
Stony-Iron - Pallasite
Fukang, Xinjiang Uygar, China

Coveted by collectors worldwide, Fukang is famous for its marvelous, especially large olivine crystals. Only a single mass of Fukang was discovered. Meteorites typically explode after entering the Earth's atmosphere, often blasting the original body into tiny pieces. Impact with Earth sometimes vaporizes the main mass of a meteorite completely. Yet, this amazing survivor endured tremendous atmospheric and impact forces to transport its bounty of rare olivine crystals to Earth.
Weighing approximately 930.3 grams and measuring 2 ¾ x 2 ¾ x1 ¾ in

Estimate: $8,000 - 10,000


Lot No: 1355
Watermelon Tourmaline, Rock Crystal Quartz and Silver-gilt Box
By Manfred Wild
Idar-Oberstein, Germany

Of hexagonal outline, carved from a single huge rough of rock crystal quartz, centering on two huge cross-section slices of rare watermelon tourmaline from Madagascar, set into the rock crystal frame of the lid and base and silver border to lid. With hinged silver-gilt mount. Measures 7 ½ x 6 ½ x 3 ¾ in.

Estimate: $2,500 - 3,500


Lot No: 1346
Carved Blue Chalcedony Scent Bottle
Designed and Carved by Sherris Cottier Shank
Part of the vanguard of American lapidary artists, the exceptional quality of Sherris' work is demonstrated through this fine, unique scent bottle. The shapely, gem-quality natural blue chalcedony bottle was carved from a single boulder of Turkish rough. Intricately sculpted all around it display both polished and matte areas, weighing approximately 816.26 carats. The Bolivian ametrine finial, weighing 102.65 carats, completes the elegant form and and is set atop a Brazilian frosted rock crystal quartz stopper, weighing 24.75 carats. The entire stopper fits into the bottle with the aid of a rubber o-ring that creates a secure seal.
Height overall: 5in.

Estimate: $5,500 - 7,500
Request Condition Report

Footnote:
This sculpture won an honorable mention in the 3rd Annual Engraving Competition held in Idar Oberstein, Germany.

Saturday, December 11, 2010

Platinum...Affordable?

I just checked the Precious Metals prices at Kitco today...and was blown away!!!

With Gold hovering around the $1400 per oz price and Platinum at $1650 per oz, why wouldn't you opt for Platinum? it is downright affordable!!!

This is the time of year when couples everywhere are "sealing the deal" - marriage proposals are a popular Holiday gift and Engagement Rings are a top selling item.

Would you ever have thought that you would hear the words Platinum and Affordable in the same sentence? No? ...me either! But right now Platinum is the ideal choice...why? for the same reason that diamond is a preferred stone...you want your ring, like your love, to be "FOREVER".

Have you ever wondered why all the great Estate and Antique Jewelry in Platinum is in such great shape and the details are still crisp? Just look at the fine milgraining, engraved shoulder and band detail on the Edwardian Engagement Ring and Art Deco Diamond Ring from the Fay Cullen website!

Platinum doesn't erode - when you look at your 18k Wedding Band is the braided detail rubbing down in areas? Due to the density, Platinum doesn't change shape or wear away so it is often used for prongs or the setting/head on gold rings.

Platinum is pure so you won't have allergy issues with Platinum and the natural white metal won't cast color onto a diamond or yellow with age.

Platinum is:
  • Pure
  • Natural
  • Durable
  • Never Fades
...think about it, isn't that everything you want your love to be for someone you care deeply about?

Whether you go with an Estate piece or you start a family tradition with a Modern ring (like this stunning Danhov ring from Samuel Gordon's)...if it is Platinum, it (like your love) will endure.


...and just in time for your Holiday Proposal, Platinum Guild International just launched a new budget calculator: www.preciousplatinum.com/calculator.

Send your partner to the site, where they can enter their annual salary, and browse platinum engagement ring styles that FIT within their budget.

Celebrities including Megan Fox, Carrie Underwood, Emily Blunt, and Nicole Richie wear platinum engagement rings.


Special Thanks to Nikki over at PRLab for the great PGI info - Fay Cullen for the Estate Rings and Dan Gordon at Samuel Gordon for the Danhov Band Ring!

Tuesday, December 7, 2010

Celebrity Jewel: Angelina in Procop Collaboration

Angelina Jolie never ceases to amaze and delight...found some great shots from "The Tourist" premiere in NYC on the JustJared site!
These earrings are FABULOUS!

Sizzling, sexy in white from Atelier Versace - The 35-year-old actress showed off some leg in an ivory white long sleeved angora gown and hit the carpet with partner Brad Pitt. Angie finished off her look with Ferragamo shoes and earrings from her personal jeweler, Robert Procop.


...speaking of Procop!!! According to JustJared and WWD:

Angelina Jolie is teaming up with Robert Procop, former CEO of Asprey, for a jewelry collaboration!

Pieces include a 353-carat beryl pendant in a rose gold setting and a 12-carat emerald ring set in rose gold, based on a design Angelina and Robert created for Brad Pitt!

“Pieces from the collection will not be sold in stores, but will be sold privately through Procop’s network of clients, with all of the proceeds from the collaborative designs going toward Jolie’s charity, the Education Partnership for Children of Conflict. Each piece will be priced individually,” WWD explains.

Read more: http://justjared.buzznet.com/2010/12/06/angelina-jolie-collaborating-on-jewelry-collection/#ixzz17PhF3eJH


Monday, December 6, 2010

Claudia Endler Named WJA's 2010 "Shining Star"



The Women’s Jewelry Association, Los Angeles Chapter has chosen to honor jewelry designer Claudia Endler as the 2010 winner of the Shining Star Award.

Claudia has been an active member of WJA for over 14 years first serving on the board as Secretary, then as President of the Los Angeles Chapter 1999-2000. Claudia also serves on the DIVA Design Competition committee and the Southern California Women-In-The-Know conference committee.

Co-presidents Becka Johnson Kibby and Lisa Schoening state, “She not only gave a lot of her time in 2010, but has also helped this Chapter continue to grow throughout the years. The chapter appreciates all that Claudia does to support members, as well as the chapter.”

The WJA Shining Star Award was created to give recognition to a chapter member who has been of extraordinary service to their chapter throughout the year. In appreciation, each yearly recipient receives a ticket to the Women-In-The-Know conference, as well as national recognition.

ABOUT CLAUDIA ENDLER
Claudia Endler is passionate about modern jewelry, art, architecture, design, and self-expression. “Ever since I was little you could not drag me away from jewelry store windows.” After a successful career as a designer representative in the fashion industry, Claudia’s passions and talents collided, culminating in the formation of Claudia Endler Designs in 2000: one of Los Angeles’ leading contemporary jewelry design enterprises. By combining elements from graphic design, art, and architecture, the essence of Claudia’s jewelry designs is to illuminate the unique qualities that define each person, individually. Claudia’s designs offer distinctive alternatives to the traditional matrimonial fare. Claudia was awarded the 2009 Phyllis Morris Award in Design and her designs have received critical acclaim, including other prestigious design awards and nominations. Additionally, she has been featured on My Fox L.A.’s Jewelry Designer Hot List and Colored Stone magazine’s Favorite Designer. Her designs occupy the private collections of some of L.A.’s top cultural leaders, including museum curators, architects, gallery directors, artists, and other jewelry designers. For more information on Claudia Endler Designs, please visit http://www.claudiaendler.com or call (323)-225-5925.

ABOUT WOMEN’S JEWELRY ASSOCIATION
The Women’s Jewelry Association, founded in the United States in 1983, is the preeminent association of professional women in the jewelry, watch and related businesses. WJA, which operates through the national office in New York City, comprises a network of 12 regional chapters in the United States and international affiliate chapters in India and Italy. Members benefit from educational and networking opportunities, scholarships, grants, design competitions, annual business conferences, and recognition programs, such as its annual Awards for Excellence gala. For more information about WJA and sponsorship opportunities, visit http://www.womensjewelryassociation.com or call the national office at (212) 687-2722.

Friday, December 3, 2010

Photos Up: 2011 AGTA Cutting Edge Awards

We were able to show you some of the 2011 Spectrum - Cutting Edge Award Winners earlier - but the AGTA has now posted the COMPLETE Set of photos...and these are glorious!!!

...of course the jewels are beautiful...but the photography of Robert Weldon makes them SING!


Check out the complete set at:http://www.agta.org/awards/2011-winners.html

...and a few new teasers...the winners in the Carving Category.


1st Place
D - Carving

Joseph August Voss
Joseph August Voss
Boise, ID USA

220.30 ct. crystal Quartz carving.






2nd Place
D - Carving

John Dyer
John Dyer & Co.
Edina, MN USA

62.64 ct. "Golden Reflections" Beryl.



3rd Place
D - Carving

Naomi Sarna
Naomi Sarna Designs
New York, NY USA

Carved white Opal sculpture (149 grams).















...and as usual I will be posting individual photo galleries at Posterous

Thursday, December 2, 2010

Photos In: 2011 AGTA Spectrum Awards

We were able to show you some of the 2011 Spectrum Award Winners earlier - but the AGTA has now posted the COMPLETE Set of photos...and these are glorious!!!

...of course the jewels are beautiful...but the photography of Robert Weldon makes them SING!



Check out the complete set at: http://www.agta.org/awards/2011-winners.html

...and a few new teasers...

2nd Place
Business/Day Wear

Gregore Morin
Gregore Joailliers
Santa Barbara, CA USA

18K white and yellow gold earrings featuring lemon Chrysoprase (22.0 ctw.) accented with Garnets (2.38 ctw.).





Editor's Choice
Katey Brunini
K. Brunini Jewels
Solana Beach, CA USA

18K rose gold and silver ring featuring white Opal accented with blue Sapphires (3.26 ctw.), Diamonds (.13 ctw.) and Rubies (.06 ctw.).





Honorable Mention
Business/Day Wear

Eva Cheng
Elite Import
San Francisco, CA USA

18K rose gold pendant/brooch featuring a freeform rose Quartz set with a .70 ct. round Diamond and accented with 178 Diamonds (1.20 ctw.).











December's Turquoise Blues...


"If cold December gave you birth
The month of snow and ice and mirth
Place on your hand a turquoise blue;
Success will bless whate'er you do."



If you are a December baby you have a great choice of stones to celebrate your "cold December" birth!


While the Traditional December Birthstones have long been Turquoise and Blue Zircon, the substitution of Blue Topaz for the hard to find Blue Zircon is a widely accepted practice.



But today, thanks in part to the Jewelry selling networks on television and internet access we are able to more readily find Blue Zircon...Great news for the purists out there!



...and in recent times there has been a push to add Tanzanite to the list of December alternative Birthstones.

Quite appropriately Tanzanite has long been used in Tanzania as a stone that represented new birth and is presented to new Mothers. So representing the month that gives birth to a new year seems logical!


Photos:
Turquoise Estate Necklace from Fay Cullen
Blue Topaz from John Dyer 53.68 ct Topaz StarBrite™ - Photography by Lydia Dyer
Erica Courtney's AGTA Award Winning Earrings - Photography by Robert Weldon

Tuesday, November 30, 2010

Celebrity Jewel: Holiday Celeb Sightings...

The Holidays bring lots of events and lots of Celebrity Sightings!

...of course the obvious is the American Music Awards.

While there wasn't as much edgy fashion and young jewelry designers as I have always hoped for in this show - there were great nods to some of the big names in Red Carpet Jewelry.

"Your Teenage Dream" Katy Perry in a Brumani bracelet, and Pink Tourmaline and Pave earrings byVRAM for GRAY.


Editor's note - I love these earrings! I was checking out their Facebook page looks like a Fab shop! must check it out soon!








Jessica Alba presented in Cushnie et Ochs, Christian Louboutin, and Aandra Neen jewels...


Editor's Note: did you notice that this look bucks the trend to big earring & stacks of bangles? Bold move Ms. Alba!








Fergie of the Black Eyed Peas made a Red Carpet appearance in a Falguni & Shane peacock dress, Ruthie Davis “Spikette” shoes, Rene Caovilla clutch, and Loree Rodkin jewels.


Editor's Note: This was probably the most "Rock n Roll" look of the night - it would have made more of an impact if her hair wasn't doing battle with the peacocks!








Rihanna - usually someone we can count on for edgy looks, showed up looking RED hot in a scarlet gown from the Fall/Winter 2010 Elie Saab Haute Couture collection - add Christian Louboutin shoes and Neil Lane jewels - Gorgeous!








Even the always tough Avril Lavigne is growing up...hot off a new album release is wearing Dolce&Gabbana with a Lori Rodkin ring, Gwyneth B bracelets, Giuseppe Zanotti shoes, and a Jimmy Choo clutch.










...and talk about growing up! Miley Cyrus in Marchesa, Christian Louboutin, and Neil Lane jewelry.


See the full stories at:





It was a Who's-Who at the recent Lorraine Schwartz 2BHappy Launch...celebrities glittered in Lorraine's gorgeous jewels!




See the story at:

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