"Shopping television network HSN has partnered with Universal Pictures to create a marketing partnership that will bring upcoming film Snow White and the Huntsman to the jewelry retail landscape.
On May 30, HSN will feature a 24-hour event on all its platforms--television, online and mobile--that will offer exclusive and high-end jewelry, fashion and home accessory collections directly inspired by the film.
“HSN has evolved into an entertainment channel that goes beyond providing a platform for commerce,” Bill Brand, executive vice president of programming, marketing and business development at HSN, said. “The partnership with Universal Pictures for Snow White and the Huntsman plays a key role in elevating awareness and relevance for the HSN brand. It is an important component to our entertainment strategy.”
"In the epic action-adventure Snow White and the Huntsman, Kristen Stewart (Twilight) plays the only person in the land fairer than the evil queen (Oscar(r) winner Charlize Theron) out to destroy her. But what the wicked ruler never imagined is that the young woman threatening her reign has been training in the art of war with a huntsman (Chris Hemsworth, Thor) dispatched to kill her. Sam Claflin (Pirates of the Caribbean: On Stranger Tides) joins the cast as the prince long enchanted by Snow White's beauty and power. The breathtaking new vision of the legendary tale is from Joe Roth, the producer of Alice in Wonderland, producer Sam Mercer (The Sixth Sense) and acclaimed commercial director and state-of-the-art visualist Rupert Sanders."