Royal Asscher's Limited Edition Stars of Africa for Diamond Jubilee

Royal Asscher Designs a Special 

Limited Edition Stars for the Diamond Jubilee

If you find yourself in London looking for that perfect bauble to wear to an Olympic Celebration...stop by Harrod's and pick up one of the limited edition Stars of Africa pieces!

What do you get if you combine Royal Asscher and the Diamond Jubilee? A very special limited edition of the world famous Stars of Africa collection made in honor of her Majesty Queen Elizabeth’s II Diamond Jubilee.

Royal Asscher is very proud to present her limited ‘Diamond Jubilee Stars’. The Stars are
made in a very exclusive edition of 6 pieces and are part of the Stars of Africa collection:
jewelry that consists of floating diamonds. All 6 pieces have their own unique serial number
and certificate and are only available at Royal Asscher in Harrods, London.

The Diamond Jubilee Stars collection is made of 18kt rose gold. The ring contains 1.32crt
white, 0.40crt blue and 0.40crt fancy pink floating diamonds. Along with the beautiful ring
comes a 18kt rose gold pendant with 3.31crt white, 0.80crt blue and 0.80crt fancy pink
diamonds. The colours of the diamonds resemble the 3 colours of The Union Jack, the British
National Flag to give that extra exclusiveness. Coloured diamonds are extremely rare, not
even 2% of the total diamond rough is coloured.

Mike Asscher, Managing director; “The passion for fancy coloured diamonds is a long lasting
passion in the Asscher family. The Diamond Jubilee ring is one of the most spectacular rings
we have created in this collection. The blue and pink diamonds in combination with the white
diamonds show mother natures true mystery”.

The Royal Asscher Diamond Company and the British Monarchy have had a long lasting
relationship since 1908 when the Asscher brothers of Amsterdam cut the biggest diamond in
the world: the Cullinan. The Cullinan I (530crts) was mounted in the head of the Scepter with the Cross, the Cullinan II (317crts) was mounted in St. Edward's Crown. Both are part of the Royal Crown Jewels and on permanent display in the Tower of London.

This relationship between the two Royal Houses is still vibrant in 2012: the Diamond Jubilee
Year. On the fourth day of the National Diamond Jubilee Celebrations her Royal Majesty
Queen Elizabeth II wore the broche set with the Cullinan III & IV. In front of a worldwide
audience her Royal Majesty appeared on the balcony of Buckingham Palace.

In 2008, Royal Asscher launched a Sierra Leone focused charity project called ‘Stars of

Africa’. The project aims to improve infrastructure in diamond producing African nations by
creating funding for education and healthcare and to establish self-sufficiency programs. The
project is named after the largest diamond ever found, the 3105ct Star of Africa (Cullinan)
diamond, cut by the Asscher family in 1908. However, the Stars of Africa initiative aims to
highlight the fact that the true Star of Africa, its most precious resource, is her people.

Carrie Underwood Wears "Stars of Africa Collection" at CMAs

I inadvertently left the following information out of my previous post about CMA Jewelry.

Along with her 11 costume changes...co host Carrie Underwood wore pieces from the Stars of Africa Collection by Royal Asscher throughout the 45th Annual Country Music Association Awards.

In her opening skit with co host Brad Paisley she is wearing a pair of simple yet sophisticated yellow gold diamond earrings designed by Royal Asscher. 

Closing the show, Carrie perfectly paired her pale green gown with Royal Asscher’s yellow gold floating diamond pendant necklace.

 Not only did Carrie look gorgeous while co hosting the CMA'S, she was able to support a good cause at the same time by wearing diamonds from Royal Asscher's Stars of Africa Collection. Well known for her conscious, and cruelty free attitude towards fashion, Carrie jumped at the opportunity to support The Diamond Empowerment Fund and Royal Asscher's use of non-conflict diamonds. 

Carrie Underwood wore 18kt yellow gold Affinity Link Earrings- with Royal Asscher cut Diamonds and micro pave by:   Royal Asscher Diamonds (www.royalasscher.com) 

...and yellow gold 18kt Stars of Africa full sapphire globe with floating diamonds necklace by:

                      Royal Asscher Diamonds (www.royalasscher.com)

About ROYAL ASSCHER:
Royal Asscher was established in 1854 in the Netherlands and has had a very influential presence in the diamond industry. The company cut the world's largest diamond to date, (3105 carats) and also has been awarded the title "Royal" two times from Queen Juliana of the Netherlands for being the top in the industry. Royal Asscher has provided jewelry to Royals for over a century now including Queen Elizabeth II and the Late Princess Diana. 

Recently a more contemporary collection with a charitable tie-in was created called ‘Stars of Africa’. The collection represents one of the greatest innovations in the jewelry industry- floating diamonds! Diamonds which are encased in a fluid filled dome move around freely which creates an effect that is utterly mesmerizing. Royal Asscher’s beautiful modern twist on traditional diamond design is also helping to rebuild Africa, which gives each piece an underlying beauty as well. Royal Asscher refuses to work with conflict diamonds that originate from war torn countries and are unethically sourced and sold to fund warfare and civil destruction. Royal Asscher only sources diamonds from nations that are fully compliant with the Kimberly Process, an international diamond industry initiative to stop the flow of conflict diamonds.

Stars of Africa Collection Debuts at Harrods Today!

Royal Asscher Diamond Company is thrilled to announce that Harrods, London’s famed luxury department store, will be selling the Stars of Africa floating diamonds collection. The collection will debut on Saturday, October 8^{th .}

Harrods will have the largest collection of Stars of Africa jewelry in the UK, including the limited editions with pink diamonds and the Royal Stars with orange diamonds, which are a tribute to the Royal Dutch family for the extension of the Royal title earlier this year.

Launched in 2009, this beautiful and innovative collection (comprised of rings, earrings, pendants and cufflinks) consist of diamonds encased within fluid-filled sapphire domes, which allow the diamonds to float freely like snowflakes in a snow globe. The result is cascading diamonds that emit light, fire and beauty, which creates a truly  mesmerizing effect.

The Stars of Africa collection has more than just aesthetic appeal: The collection benefits Royal Asscher’s Africa-focused fundraising initiative, Stars of Africa. This philanthropic initiative aims to improve infrastructure in Africa by generating funding for healthcare, education and self sufficiency programs. As a family and as a company, the Asschers have a strong collective social conscience and an inherited love of the undeniable beauty of diamonds. Royal Asscher considers it to be of paramount importance that diamonds not only bring happiness to the wearer, but also to everyone involved in the diamond supply chain.

Mike Asscher says: “The world’s most famous luxury department store is a perfect fit and we are very proud that the Stars of Africa Collection is now being sold within the vicinity of the true Star of Africa: the Cullinan diamond.”

Royal Asscher is renowned for its unique heritage and history, which includes cleaving the world’s largest rough diamond in 1908, the Cullinan, presently housed in Great Britain’s Crown Jewels. Royal visitors to the Amsterdam based company include Japan’s Emperor Hirohito, Queen Elizabeth II of Great Britain and Queen Juliana and Prince Bernhard of the Netherlands.

Royal Asscher’s Stars of Africa collection has appeared in international magazines such as Elle, InStyle, Runway, Lucky, Genlux, Kurv and US Magazine, and it has been coveted by celebrity admirers such as Kate Bosworth, Sophia Vergara, Megan Fox, Joss Stone, Serena Williams, Estelle and Reba McEntire, all of whom have donned pieces on the red carpet from this collection. 

Reena Ahluwalia Does It Again! "Shining Stars for Royal Asscher

Royal Asscher’s latest “'Shining Stars” affordable floating-diamonds collection made its debut at the Luxury at JCK and JCK Las Vegas Show. 


This latest collection designed by Reena Ahluwalia for Royal Asscher is inspired by the day and night of the African Savannah and its animal magnetism.


This new collection consists of beautiful pendants and stunning rings. The styles continue to feature free-floating diamonds encased in a fluid-filled sapphire dome, giving them the effect of shimmering stars.

Affordable and on trend are two descriptions that you seldom see side-by-side, but in this latest collection from Royal Asscher you get BOTH! Following the huge success of their "Stars of Africa" Collection, designer Reena Ahluwalia brings a VERY Fashionable and Affordable collection set in Gem Ceramic or Silver with Yellow & Rose Gold plating that still features their popular floating diamonds design.


"We strongly believe in using conflict-free diamonds for development. It was important for me to highlight Africa, yet again. Proceeds from sales will continue to support Royal Asscher's 'Stars of Africa', Africa-focused fundraising initiative." says Reena on the Royal Asscher Facebook page.


African savannah, abstract leopard and cheetah prints are the inspiration for 'Shining Stars' collection. One of 2011’s hottest looks and a look we are seeing as a strong influence this Fall.  We see this exotic trend hugely influencing runways and street fashion. Versatile to mix with any of your neutrals or with the bright color stories of the Fall Runways.

The Latest Member of the "Shining Stars" Collection...
Ceramics combined with 18k rose, yellow and white gold and floating diamonds. Ceramic is extremely durable, shatterproof and scratch-proof. It is also light weight as compared to metals such as platinum and gold.

ABOUT ROYAL ASSCHER: Legendary history of innovation and gemological excellence. Asscher family had cut the largest diamond ever found the 3105-carat Star of Africa (Cullinan) diamond in 1908. The company had also cut the ‘Excelsior’ diamond in 1903. Royal Asscher was the first company in the world to patent a diamond cut; The ‘Asscher Cut’ in 1902. They are also the inventors of the famous ‘Royal Asscher Cut’ introduced in 2001.http://www.royalasscher.com/en/page/38/history.html

ABOUT DESIGNER REENA AHLUWALIA: http://www.reenaahluwalia.com/Profile.html