Platinum Lit Up The Emmy Red Carpet!

From Platinum Guild Int'l - the OFFICIAL word on Precious Platinum at the Emmy's:

PLATINUM JEWELRY DOMINATES THE RED CARPET AT

THE 63^rd PRIMETIME EMMY AWARDS

From Gwyneth Paltrow’s stackable bracelets to Julie Bowen’s black diamond drop earrings, Hollywood’s leading television actresses chose to celebrate their achievements with enduring platinum jewelry at the 63^rd Primetime Emmy Awards.

Platinum is naturally white, so it never changes color or fades, thereby maximizing the brilliance of diamonds and colored gemstones. It is the ideal setting for the red carpet, and all of life’s most important moments.

Following is a list of stars that celebrated tonight's achievements in PLATINUM:

• Gwyneth Paltrow: Platinum earrings with black and white diamonds (7 carats), two platinum and diamond bracelets (100 carats total), and a platinum ring with diamonds and black onyx (5 carats) by Neil Lane.
• Drew Barrymore: Platinum and diamond earrings by Van Cleef & Arpels.
• Julie Bowen: Platinum earrings with black and white diamonds, platinum bracelet with diamonds and onyx, and several platinum rings with black and white diamonds by Neil Lane.
• Minka Kelly: Platinum and diamond drop earrings, and platinum rings by Tiffany & Co.
• Gretchen Mol: Platinum earrings with jade, onyx and diamonds, multiple vintage platinum bracelets with diamonds, jade and black enamel, and a platinum and diamond ring (12.90 carats) by Fred Leighton.
• Nina Dobrev: Platinum and diamond stud earrings by Neil Lane.
• Jayma Mays: Platinum and diamond bow brooch in her hair (10 carats), platinum and diamond cluster earrings (10 carats), and a platinum and diamond ring (5 carats) by Neil Lane.
• Cat Deeley: Platinum and diamond earrings (14 carats), multiple platinum and diamond bracelets (37 carats total), and a platinum and yellow diamond ring (20 carats) by Bvlgari.
• Cobie Smulders: Platinum and diamond earrings, platinum ring with diamonds and aquamarine, and a platinum bracelet with diamonds and aquamarine (50 carats) by Neil Lane.

Cobie Smulders in Neil Lane

• Kaley Cuoco: Platinum and diamond stud earrings, and a platinum and diamond bracelet by Kwiat.
• Amber Riley: Platinum and diamond earrings (6 carats), and a platinum and diamond ring (13 carats) by Chopard.
• Mireille Enos: Multiple platinum and diamond bracelets (97 carats total), and a platinum and rose-cut diamond ring (14 carats) by Chopard.
• Maria Bello: Platinum and diamond stud earrings, and a platinum and diamond ring by Martin Katz.
• Taraji P. Henson: Art Deco platinum and diamond earrings, and a platinum dome ring with rock crystal and diamonds by Fred Leighton.
• Ellie Kemper: Platinum and diamond stud earrings (8 carats) by Chopard.
• Giuliana Rancic: Platinum and diamond earrings (22 carats), and multiple platinum and diamond bracelets (43 carats) by Chopard.

About Platinum Jewelry

Platinum is the ideal choice for red carpet jewelry because it holds diamonds and precious gemstones more securely than any other metal. It is not only the highest quality metal, but its density makes it one of the most durable and enduring precious metals. Platinum is also naturally white, unlike white gold, which means it will not cast any tint onto a diamond or gemstone, allowing the stone's genuine color to sparkle brightly.

To learn more about platinum jewelry and to view jewelry styles at a variety of price points, please visit www.preciousplatinum.com/designgallery.

Golden Globes: Hollywood SHINES in Platinum Jewels...

So tonight was the Golden Globe Awards and I got together with Fashionistas and Jewelry Industry people for a Live Tweet Fest.

Take aways?  Same Black - Same gigantic earrings - Same stacks of bracelets...but...there were a few surprises.  The occasional pop of color was brilliant...in addition to the ones pictured below, there was...

Katey Sagal in the most exotic shade of coral-orange (I would love to know who made her earrings) had a surprise win for Sons of  Anarchy -  see LATimes story

Angelina Jolie shimmered in a fresh grass green...see the stunner on the Jewelry Insider blog

The adorable Lea Michele from Glee was sweet in Pantone's latest "hot color"....Honeysuckle.

In varying shades of soft coral pink were Clare Danes (love her stunning cuff - any idea who made this one?),  Emma Stone and in a vibrant coral red, the vivacious Sofia Vergara and the elegant Elizabeth Chambers on the arm of hubby Armie Hammer.



The Blues: Jane Krakowski showed her "Baby Bump" in soft Cornflower Blue and the girls in midnight blues...Amy Adams, Tina Fey

Eva Longoria decided to wear her jewels at her waistline...

Thanks to the Platinum Guild and Niki Ostin at PRLAB for the following:

• Natalie Portman: Platinum and diamond necklace, and platinum and diamond stud earrings by Tiffany & Co.
• Halle Berry: Platinum and diamond stud earrings (3.03 carats), and 5 platinum and diamond bracelets by Harry Winston.
• Jennifer Lopez: Platinum and diamond cluster earrings, platinum and diamond hair pin, platinum and diamond cuff, and a platinum and diamond ring (7.06 carats) by Harry Winston.
• Scarlett Johansson: Platinum and diamond bracelet from 1920 (22.48 carats), platinum and diamond bracelet from 1930, platinum and diamond hair clips from 1934, and platinum and diamond stud earrings by Van Cleef & Arpels.
• Catherine Zeta Jones: Platinum and diamond earrings (26.8 carats), platinum and diamond bracelet (14.87 carats), and a platinum and diamond ring (7.2 carats) by Van Cleef & Arpels.

• Michelle Williams: Vintage platinum and diamond stud earrings by Fred Leighton.
• Claire Danes: Platinum and diamond drop earrings (3 carats) by Fred Leighton.
• Amy Adams: Platinum and diamond ring by Cartier.
• Camilla Belle: Platinum and diamond bracelet from 1924 (12.50 carats) by Cartier.
• Christina Hendricks: Platinum and diamond earrings (20 carats), and 2 platinum and diamond bracelets (200 carats) by Chopard.
• Helen Mirren: Platinum and diamond necklace (55.08 carats), and a platinum and diamond bracelet by Cartier.

• Jennifer Lawrence: Platinum and emerald drop earrings (23 carats) with diamonds, and a platinum and diamond bracelet (21 carats) by Chopard.
• Julianna Margulies: Platinum and diamond cuff, and platinum and diamond stud earrings (8.07 carats) by Cartier.
• Edie Falco: Platinum earrings from the 1930’s with diamonds and onyx, 2 platinum and diamond bracelets, and a platinum and diamond ring by Fred Leighton.

• Tilda Swinton: Platinum and diamond chain necklace (100 carats) by Fred Leighton. 
• Lea Michele: Platinum earrings, bracelets and ring by Lorraine Schwartz.
• Megan Fox: Platinum earrings and ring by Lorraine Schwartz.
• Annette Bening: Platinum earrings and bracelet by Lorraine Schwartz.
• Tina Fey:  platinum earrings, bracelet and ring by Lorraine Schwartz.
• Christina Aguilera: Platinum rings and earrings by Lorraine Schwartz.

• Jane Krakowski: Platinum earrings and platinum cuffs by Lorraine Schwartz.
• Julia Ormond: Platinum jewelry by Lorraine Schwartz.
• Elisabeth Moss: Platinum earrings, and platinum ring by Lorraine Schwartz.
• Eva Longoria: Platinum and diamond brooches, and platinum and diamond stud earrings (5 carats) by Neil Lane.
• January Jones: Platinum and diamond earrings (7 carats), and platinum and diamond bracelets by Neil Lane.
• Jenna Ushkowitz: Platinum and diamond ring, platinum and diamond earrings, and a platinum cuff with white and pink diamonds by Neil Lane.

Industry: PGI Welcomes FTC Guidance

PLATINUM GUILD INTERNATIONAL WELCOMES FEDERAL TRADE COMMISSION GUIDANCE

New York, NY (December 20, 2010) -- The Platinum Guild International-USA (“PGI USA”) welcomes the Federal Trade Commission’s (“FTC” or “Commission”) publication of final amendments to the Commission’s Jewelry Guides for the marketing of platinum jewelry. In its final amendments, the FTC requires marketers of platinum/base metal alloys (which are products consisting of 50-85 percent platinum along with other non-precious base metals) to clearly disclose the content of these products, and explicitly prohibits the use of abbreviations in such disclosures. The FTC also recognizes that platinum/base metal alloys may not contain the same characteristics as traditional platinum products with respect to their durability, luster, density, scratch resistance, tarnish resistance, hypoallergenicity, ability to be resized or repaired, retention of precious metal over time, and other material attributes and properties. In that regard, PGI commends the FTC for requiring additional consumer disclosures, absent competent and reliable testing, that such alloys may differ from traditional platinum products.

“The FTC’s revisions to the Jewelry Guides are of significant benefit to consumers,” said Huw Daniel, President of PGI USA. “We have worked with the FTC for the last five years to ensure that consumers get the best information possible about what they are buying; the FTC’s decision will go a long way to ensure that consumers can make confident choices when purchasing platinum jewelry, while also benefitting members of the platinum jewelry industry on the manufacturing and retail sides.”

The revised Jewelry Guides will significantly enhance the consumer education and disclosure requirements for platinum/base metal alloys, and eliminate any existing perceived ambiguities. Under the new Jewelry Guides, the word “platinum,” or any abbreviation accompanied by a number or percentage indicating the parts per thousand of pure platinum contained in the product, may not be used to describe a platinum/base metal alloy unless the product contains a clear and conspicuous disclosure, immediately following the name or description of such product of: (i) the full composition of the product (by name and not abbreviation) and percentage of each metal; and (ii) that the product may not have the same attributes or properties as traditional platinum products (unless the marketer has competent and reliable scientific evidence that there is no material difference in each of the platinum characteristics material to consumers). The FTC’s amendments to the Jewelry Guides are expected to be published in the coming week, and will take place immediately upon publication.

PGI USA also welcomes the FTC’s publication of “Going Platinum: What to Look for When Buying Platinum Jewelry,” alerting consumers about platinum purchases, and of a companion Industry Guide for retailers and others. The FTC Consumer Alert can be found at:http://www.ftc.gov/bcp/edu/pubs/consumer/alerts/alt180.shtm. The FTC Industry Alert can be found at: http://business.ftc.gov/documents/bus74-advertising-platinum-jewelry. The FTC Press Release can be found at: http://www.ftc.gov/opa/2010/12/platinemguides.shtm, and the FTC Final Rule can be found at: http://www.ftc.gov/os/fedreg/2010/december/101216jewelryguidesfrn.pdf.