‘Fancy Royals’ collection by Royal Asscher® Honors The "House Of Orange"

‘Fancy Royals’ collection by Royal Asscher®

Honors The "House Of Orange"

Earlier this year, to honor the coronation of King Willem-Alexander, Royal Asscher® launched a grand, new jewelry collection. The aptly named ‘Fancy Royals’ collection is set with the most lively orange diamonds and sapphires in honor of the Dutch Royal family (The House of Orange). 

The line features three unique rings available in 18 carat gold set with orange and white diamonds and silver with orange sapphires and white diamonds. Prices start at  $2.575

Over the years, Royal Asscher® has always had a close knit relationship with various Royal families throughout the world. 

In 1908 the Asscher brothers from Amsterdam cut the biggest diamond in the world: the Cullinan. The Cullinan I (530cts) was so large that 9 sizeable diamonds were cut from it and mounted in the cross of the Scepter, the Cullinan II (317crts) is mounted in St. Edward's Crown. Both are part of the Royal Crown Jewels and on permanent display in the Tower of London. 

In 1980 Her Majesty Queen Juliana of the Netherlands granted the Asscher Diamond Company the Royal title as acknowledgment to both the company and family's leading role in the diamond industry. In 2011 this Royal title was extended for another 25 years so in honoring the House of Orange they also pay homage to their own history.

Styles presented in the photos above:

-Fancy Royal ring 18ct white gold with 1.50 ctw orange diamonds and 0.70 ctw white diamonds

Price $7675

-Fancy Royal ring 18ct yellow gold with 1.50 ctw orange diamonds and 0.70 ctw white diamonds

Price $7675

-Fancy Royal ring silver with 1.99 ctw orange sapphires and 0.70 ctw white diamonds 

Price $2575

  

 

Connect with Royal Asscher:

Website:  http://www.royalasscher.com

http://facebook.com/royalasscher

http://twitter.com/royalasscher

http://pintererst.com/royalasscher 

#JWLV - BEST New Designs Not Seen At The Show!

#JWLV - BEST New Designs Not Seen At The Show!

For those in the know Royal Asscher's Suite was filled with the latest from this centuries old Brand. 

Thanks to their young and tres fashionable Designer, Reena Ahluwalia, their Shining Stars collection is even more attainable by you and me!

Now in Sapphire the trademark floating gems are now featured on two new styles...a ring and pendant in Pink or Blue Sapphire!

....and in their Diamond Line of Shining Stars a NEW Bangle Bracelet!

Royal Asscher Introduces Rebel Chique Man Made Diamond Collection

MAN-MADE DIAMONDS ARE A GIRL’S NEW BEST FRIEND

Royal Asscher introduces Rebel Chique Diamonds, 

a new luxury brand for jewelry with man-made diamonds.

No matter where you are in the world, diamonds are socially coveted as the ideal most precious and glamorous accessory and therefore diamonds are still a girl’s best friend. Not only society’s most recognized icon of eternal love, but also its most precious emblem for commemorating special moments. They are priceless because they are scarce. They are timeless because they are indestructible. They are not yet a fixture in the daily conversations taking place around fashion and fashionable accessories. Our new, high-end jewelry brand Rebel Chique aims to change that.

PERSONALIZED CHIC

It’s all in the name. By rebelling against the notion that diamonds are once-in-a-lifetime heirlooms, the brand wants to tap into a mindset that embraces diamonds as high-end accessories that can change from season to season. Rebel Chique plans to achieve this by focusing on the inherent advantages that man-made diamonds have over natural ones: they can be cultivated in colors and sizes very rarely encountered in natural diamonds. In other words, they offer a more personalised diamond experience whilst being chemically, physically and aesthetically (optically) exactly the same as natural diamonds – they only differ in the place of origin, and ultimately: they are affordable compared to their natural encountered ones!

This opens a whole new world, the world of diamond jewelry as a unique fashion statement, or as Vogue stated on their Dutch website last week in their story on man-made diamonds; you can now buy “an affordable man-made diamond in exactly the same color as your Louis Vuitton dress.”

The wink of rebellion in Rebel Chique’s launch campaign says it all and leave little doubt as to what type of individual they are appealing to: fashionable and independent women who put a high premium on exclusivity and want to wear jewelry that makes a statement.


“Diamonds have traditionally been an expression of purity and beauty,” says Rebel Chique founder Mike Asscher, 6th generation diamantaire. “We want them to be also about confidence and independence.”

“We have grown up in an on-demand, made-to-order culture,” says Asscher. “We are a generation that wants to create our own icons. And because all our jewelry is hand-made by specialist goldsmiths as well, we can truly promise that all our rings, earrings and pendants are made-to-order.”

Finally, Rebel Chique’s industry-changing approach also extends to its unconventional distribution strategy, which is exclusively digital via its online store www.rebelchiquediamonds.com.

MAN-MADE DIAMONDS

Since the second world war man-made diamonds have been utilized in technology and machinery for their strength and precision (such as cutting tools and drills). In recent years they have found themselves at the centre of technological applications. In a few years ‘powered by diamond technology’ may very well be the new standard for everything from dental equipment to microprocessors.

Only in recent years, the color, cut, clarity and size of man-made diamonds have reached the standards for making high end jewelry. This has opened a whole new world for jewelry brands.

And there is more. Rebel Chique man-made diamonds will bring a crucial motivator to the fashion-conscious diamond consumer: colors. Unlike natural diamonds, where color is an expensive rarity, man-made diamonds can be cultivated under controlled conditions where colored diamonds can be crafted, making these fancy color diamonds suddenly affordable.

“One of the great misconceptions about man-made diamonds is that they are mass produced. But the production is much closer to craftsmanship,” says Mike Asscher. “Man-made diamond producers can influence and steer the process, but we can’t completely control it. Something magical still needs to happen, but by introducing science and trial and error into the calculation we can cultivate extremely rare and unique diamonds. Chemically, physically and aesthetically (optically) man-made diamonds are exactly the same as natural diamonds – they only have a different place of origin and price. “

Just like natural diamonds, all our diamonds are certified by independent institutes to guarantee quality and transparency and above all to avoid consumer misleading. On these certificates, the origin will be indicated not as country, but as man-made or laboratory grown.”

MEET THE ROYALS
Royal Asscher - the company behind Rebel Chique and one of the world’s foremost authorities in the diamond industry - is the one of the first diamond companies to apply this innovation to gem-quality diamonds. “Royal Asscher stands for gemological excellence and the magnitude of history and has the expertise and exquisite tradition” says Rebel Chique founder Mike Asscher, 6th generation diamantaire.

“And Rebel Chique opens a new world for a next generation of diamond lovers, tapping into an entirely new mentality and experience.”

A jewel with a diamond in virtually every shape, size and color. A different diamond for every evening dress and weekend pump. Sounds familiar? Yes, it’s the story of every fashion accessory you’ve ever owned.

Founded in 1854, the Asscher family is an Amsterdam diamond dynasty that has been supplying gems to royal families and international celebrities for nearly 160 years. The ‘Royal’ prefix dates back to 1980, bestowed by the then-Dutch Queen Juliana, in recognition of the company’s status and reputation in the diamond industry.

Royal Asscher's Limited Edition Stars of Africa for Diamond Jubilee

Royal Asscher Designs a Special 

Limited Edition Stars for the Diamond Jubilee

If you find yourself in London looking for that perfect bauble to wear to an Olympic Celebration...stop by Harrod's and pick up one of the limited edition Stars of Africa pieces!

What do you get if you combine Royal Asscher and the Diamond Jubilee? A very special limited edition of the world famous Stars of Africa collection made in honor of her Majesty Queen Elizabeth’s II Diamond Jubilee.

Royal Asscher is very proud to present her limited ‘Diamond Jubilee Stars’. The Stars are
made in a very exclusive edition of 6 pieces and are part of the Stars of Africa collection:
jewelry that consists of floating diamonds. All 6 pieces have their own unique serial number
and certificate and are only available at Royal Asscher in Harrods, London.

The Diamond Jubilee Stars collection is made of 18kt rose gold. The ring contains 1.32crt
white, 0.40crt blue and 0.40crt fancy pink floating diamonds. Along with the beautiful ring
comes a 18kt rose gold pendant with 3.31crt white, 0.80crt blue and 0.80crt fancy pink
diamonds. The colours of the diamonds resemble the 3 colours of The Union Jack, the British
National Flag to give that extra exclusiveness. Coloured diamonds are extremely rare, not
even 2% of the total diamond rough is coloured.

Mike Asscher, Managing director; “The passion for fancy coloured diamonds is a long lasting
passion in the Asscher family. The Diamond Jubilee ring is one of the most spectacular rings
we have created in this collection. The blue and pink diamonds in combination with the white
diamonds show mother natures true mystery”.

The Royal Asscher Diamond Company and the British Monarchy have had a long lasting
relationship since 1908 when the Asscher brothers of Amsterdam cut the biggest diamond in
the world: the Cullinan. The Cullinan I (530crts) was mounted in the head of the Scepter with the Cross, the Cullinan II (317crts) was mounted in St. Edward's Crown. Both are part of the Royal Crown Jewels and on permanent display in the Tower of London.

This relationship between the two Royal Houses is still vibrant in 2012: the Diamond Jubilee
Year. On the fourth day of the National Diamond Jubilee Celebrations her Royal Majesty
Queen Elizabeth II wore the broche set with the Cullinan III & IV. In front of a worldwide
audience her Royal Majesty appeared on the balcony of Buckingham Palace.

In 2008, Royal Asscher launched a Sierra Leone focused charity project called ‘Stars of

Africa’. The project aims to improve infrastructure in diamond producing African nations by
creating funding for education and healthcare and to establish self-sufficiency programs. The
project is named after the largest diamond ever found, the 3105ct Star of Africa (Cullinan)
diamond, cut by the Asscher family in 1908. However, the Stars of Africa initiative aims to
highlight the fact that the true Star of Africa, its most precious resource, is her people.

Diamond Empowerment Fund at JCK Las Vegas!

For the first time ever,  Diamond Empowerment Fund  will have a booth at U.S. jewelry trade show, and will be raffling off a 51-inch Samsung television. 

Visitors to the DEF booth also will have an opportunity to meet Nicola Breytenbach-Steiner, the renowned international model who is a DEF Angel Ambassador, and meet Joseph Munyambanza, a graduate of the African Leadership Academy and recipient of a DEF scholarship that helped him complete his studies.

        Diamond Empowerment Fund Unveils Retailer Merchandising Kit; Announces First Time Exhibiting at JCK Show

         

New pop-up booth will feature raffle for a 51-inch Samsung TV, plus a chance to meet one of the student recipients of a DEF scholarship to the African Leadership Academy

Support DEF Shop the Empowerment Green Bracelet at:http://www.diamondempowerment.org/shop/green-bracelet/

New York, May 15, 2012—The Diamond Empowerment Fund is excited to announce its first-ever booth at a U.S. jewelry trade show, and a preview of merchandising support materials to accompany DEF Empowerment Jewelry product.

In the DEF booth, #L-200, located in the Shoreline Lobby Level 2 just outside the area encompassing LUXURY by JCK, will be two flat-screen televisions, one of which will feature video from students attending DEF-funded schools in Africa, and the other—a Samsung 51-inch plasma TV—to raise money to support DEF’s mission of funding education initiatives in African diamond-producing nations. The raffle winner will be chosen on June 4 at 11:15am at the booth.

Empowerment Charm offered by Richline Group

DEF also will be introducing a preview of new sales support materials to accompany its upcoming lineup of DEF-benefit products, including the Empowerment Charm, a collector’s edition charm uniquely crafted in sterling silver with genuine Swarovski Elements offered by the Richline Group; the Empowerment Green Bracelet, an updated version of the original green malachite beaded bracelet with diamond accents on the bezel offered by Simmons Jewelry Company; and Empowerment Rings part of Royal Asscher’s Stars of Africa and Shining Stars Collection where diamonds are encased in a fluid-filled natural sapphire dome allowing them to flow freely like snowflakes in a snow globe . Retailers are encouraged to give feedback and suggestions on the sales support materials for the final versions, which will be produced in time for the fall selling season.

Stars of Africa Series from Royal Asscher Diamonds celebrates the efforts of the DEF

On Friday, June 1 at 3:00 p.m., DEF will host “Conversation with Joseph,” featuring Joseph Munyambanza, a graduate of the African Leadership Academy, which receives funding from DEF. Munyambanza will be at the booth throughout the day to meet industry leaders and greet visitors, and will be part of the Diamonds For Good panel discussion taking place on Saturday, June 2 at 4:00 p.m.

Also on Saturday, June 2 from 11am – 3pm., visitors are invited to meet International Model of the Year and DEF Angel Ambassador Flaviana from Tanzania, and Angel Ambassador and Top Model Nicola Breytenbach-Steiner from South Africa. Both are committed to the importance of DEF’s mission to Africa and actively advocate on DEF’s behalf.

DEF’s mission is to raise money to fund education initiatives in African diamond-producing nations. Its beneficiaries include: CIDA City Campus, South Africa’s first non-profit university to offer a four-year business degree, boasting an 80% employment rate among graduates.  The second is the African Leadership Academy, a university preparatory school in Johannesburg, South Africa founded on the belief that ethical leadership is the key to sustainable development on the continent and drawing students from all 54 countries in Africa, emphasizing leadership skills, African History, and entrepreneurial skills. DEF provides scholarships to all students from diamond-producing nations.  The third beneficiary is the Botswana Top Achievers program that selects the top high school students countrywide in Botswana, and affords them the opportunity to study at a university of their choice anywhere in the world. Graduates then return to Botswana to contribute to its economic, social and political development. 

ROYAL ASSCHER TO OPEN FIRST POP-UP STORE IN LAS VEGAS

ROYAL ASSCHER TO OPEN FIRST POP-UP STORE IN THE SHOPPES AT THE PALAZZO, LAS VEGAS 

New York, NY  (May 11, 2012) – Royal Asscher Diamonds will open the doors of its first pop-up store in Vegas to consumers on May 17^th to June 4^th to a “one-off” experience including the launch of their floating diamond collection, “Shining Stars”.  Also on hand the vintage inspired tiara designed by Reena Ahluwalia to highlight Princess Catherine Middleton’s beauty, pay homage to the Royal Wedding and to the Royal Asscher diamonds that grace so many pieces in Great Britain's Crown Jewels.

 

Visitors will have the opportunity to pose with the diamond tiara, exclusively designed for the Royal wedding of Princess Catherine Middleton now Duchess of Cambridge and wife to William, Duke of Cambridge.  The tiara was one of the few the Duchess considered for her wedding day. Like the Queen of England, she adores Royal Asscher diamonds.

Created by jewelry designer Reena Ahluwalia for Royal Asscher, the bejeweled headpiece, is set with Royal Asscher Cut diamonds, as well as pear and round shaped white diamonds totaling 85 carats. Visitors will be allowed to take a picture with this unique piece.

This privilege is usually exclusively reserved for private clientele of Royal Asscher spending $250,000 and above. The Royal Asscher pop-up store welcomes guests daily from 12pm to 2pm.

Lita Asscher, President of Royal Asscher of America and 6^th generation of her family to enter the business comments, “What’s important for the Royal Asscher company is that we are not a brand, we are a family. We wish to share our history and our gorgeous diamond cut, which speaks for itself when seen in person. To say it in my grandmother’s wise words: Let’s Celebrate Everyday Moments.”

During the JCK show, the Royal Asscher family will be available for special appointments for private sales and select retailers. Please contact Nicole Porto to book diary appointments. Other VIP events to be separately announced.

The Royal Asscher boutique’s operating hours will be Sunday – Thursday from 10:00 am - 11:00pm and Friday – Saturday from 10:00am - midnight. 


For more information please email nicole@royalasscher.com or call (212) 922 – 1908 and be sure to visit Royal Asscher in Las Vegas!

For more information on Royal Asscher, visit www.royalasscher.com 

Carrie Underwood Wears "Stars of Africa Collection" at CMAs

I inadvertently left the following information out of my previous post about CMA Jewelry.

Along with her 11 costume changes...co host Carrie Underwood wore pieces from the Stars of Africa Collection by Royal Asscher throughout the 45th Annual Country Music Association Awards.

In her opening skit with co host Brad Paisley she is wearing a pair of simple yet sophisticated yellow gold diamond earrings designed by Royal Asscher. 

Closing the show, Carrie perfectly paired her pale green gown with Royal Asscher’s yellow gold floating diamond pendant necklace.

 Not only did Carrie look gorgeous while co hosting the CMA'S, she was able to support a good cause at the same time by wearing diamonds from Royal Asscher's Stars of Africa Collection. Well known for her conscious, and cruelty free attitude towards fashion, Carrie jumped at the opportunity to support The Diamond Empowerment Fund and Royal Asscher's use of non-conflict diamonds. 

Carrie Underwood wore 18kt yellow gold Affinity Link Earrings- with Royal Asscher cut Diamonds and micro pave by:   Royal Asscher Diamonds (www.royalasscher.com) 

...and yellow gold 18kt Stars of Africa full sapphire globe with floating diamonds necklace by:

                      Royal Asscher Diamonds (www.royalasscher.com)

About ROYAL ASSCHER:
Royal Asscher was established in 1854 in the Netherlands and has had a very influential presence in the diamond industry. The company cut the world's largest diamond to date, (3105 carats) and also has been awarded the title "Royal" two times from Queen Juliana of the Netherlands for being the top in the industry. Royal Asscher has provided jewelry to Royals for over a century now including Queen Elizabeth II and the Late Princess Diana. 

Recently a more contemporary collection with a charitable tie-in was created called ‘Stars of Africa’. The collection represents one of the greatest innovations in the jewelry industry- floating diamonds! Diamonds which are encased in a fluid filled dome move around freely which creates an effect that is utterly mesmerizing. Royal Asscher’s beautiful modern twist on traditional diamond design is also helping to rebuild Africa, which gives each piece an underlying beauty as well. Royal Asscher refuses to work with conflict diamonds that originate from war torn countries and are unethically sourced and sold to fund warfare and civil destruction. Royal Asscher only sources diamonds from nations that are fully compliant with the Kimberly Process, an international diamond industry initiative to stop the flow of conflict diamonds.

Stars of Africa Collection Debuts at Harrods Today!

Royal Asscher Diamond Company is thrilled to announce that Harrods, London’s famed luxury department store, will be selling the Stars of Africa floating diamonds collection. The collection will debut on Saturday, October 8^{th .}

Harrods will have the largest collection of Stars of Africa jewelry in the UK, including the limited editions with pink diamonds and the Royal Stars with orange diamonds, which are a tribute to the Royal Dutch family for the extension of the Royal title earlier this year.

Launched in 2009, this beautiful and innovative collection (comprised of rings, earrings, pendants and cufflinks) consist of diamonds encased within fluid-filled sapphire domes, which allow the diamonds to float freely like snowflakes in a snow globe. The result is cascading diamonds that emit light, fire and beauty, which creates a truly  mesmerizing effect.

The Stars of Africa collection has more than just aesthetic appeal: The collection benefits Royal Asscher’s Africa-focused fundraising initiative, Stars of Africa. This philanthropic initiative aims to improve infrastructure in Africa by generating funding for healthcare, education and self sufficiency programs. As a family and as a company, the Asschers have a strong collective social conscience and an inherited love of the undeniable beauty of diamonds. Royal Asscher considers it to be of paramount importance that diamonds not only bring happiness to the wearer, but also to everyone involved in the diamond supply chain.

Mike Asscher says: “The world’s most famous luxury department store is a perfect fit and we are very proud that the Stars of Africa Collection is now being sold within the vicinity of the true Star of Africa: the Cullinan diamond.”

Royal Asscher is renowned for its unique heritage and history, which includes cleaving the world’s largest rough diamond in 1908, the Cullinan, presently housed in Great Britain’s Crown Jewels. Royal visitors to the Amsterdam based company include Japan’s Emperor Hirohito, Queen Elizabeth II of Great Britain and Queen Juliana and Prince Bernhard of the Netherlands.

Royal Asscher’s Stars of Africa collection has appeared in international magazines such as Elle, InStyle, Runway, Lucky, Genlux, Kurv and US Magazine, and it has been coveted by celebrity admirers such as Kate Bosworth, Sophia Vergara, Megan Fox, Joss Stone, Serena Williams, Estelle and Reba McEntire, all of whom have donned pieces on the red carpet from this collection. 

Royal Asscher - Banking On Japan!

Bravo to Royal Asscher - as companies are looking to get out of Japan and a failing economy - Royal Asscher is banking on the Japanese culture and the country's historic ability to come back in a big way, with it's first flagship store in Asia!!!!
From Royal Asscher's Press Release:

The Asscher family is proud  to announce that in cooperation with its Japanese partner Nagahori Corporation, Royal Asscher opened its first flagship store in Japan on Friday, July 15, 2011. The store is located on the famous Ginza Street in the center of  Tokyo and represents the company’s first flagship store in Asia.

Royal Asscher’s unique heritage and history along with its passion for ethical and socially responsible behavior dates back to 1854. This enduring legacy, facilitated by the company’s devotion to bring beautiful, coveted jewelry to markets across the globe has led them to this momentous occasion. It will be followed by the opening of flagship stores in the People’s Republic of China.

Edward Asscher, President of the company said when opening the store, “The Asscher family is proud to open its first flagship store in Tokyo. It shows our total commitment to Japan in these difficult times. We have great respect for the solidarity and vigor the Japanese people have shown to rebuild and overcome their predicament. We are thrilled to continue building our relationship and being part of the most memorable moments of people lives”.

"We have great respect for the solidarity and vigor the Japanese people have shown to rebuild and overcome their predicament. "   Edward Asscher of Royal Asscher

Situated in a prime location, in the heart of the luxury shopping area, and in the company of other reputable stores such as LVMH, Bulgari and Chanel, the opening of the Ginza store is a remarkable achievement not only for Royal Asscher as a company but also because it is the first Dutch store on the Ginza.

The interior of the modern store is decorated in white contrasting with Royal Asscher’s signature blue and showcases a wide variety of Royal Asscher diamond engagement rings and jewelry. In commemoration of the opening of the store, a Royal Asscher diamond tiara has been created containing a total of 10 carats of diamonds set in platinum and worth US$385,000. The tiara will be loaned as a special treat to brides who purchase a Royal Asscher engagement ring in the Ginza store, thus giving them the opportunity to enjoy the true brilliance of a Royal Asscher diamond on their head as well as on their finger.

ABOUT ROYAL ASSCHER DIAMONDS

Founded in 1854, Royal Asscher Diamond Company is run by The Asscher Family. The Asscher Family dynasty to this day continues to have an influence on the diamond industry. Joseph Asscher, at the request of King Edward VII, cut the largest diamond ever found, the famous 3,105-carat Cullinan diamond. 

Royal Asscher has also made its mark by refusing to work with conflict diamonds that originate from war torn countries that are unethically sourced and sold to fund warfare and civil destruction. Royal Asscher only sources diamonds from nations that are fully compliant with the Kimberly Process, an international diamond industry initiative to stop the flow of conflict diamonds. One of the company’s founding fathers, Edward Asscher was one of the forefathers of this initiative, Royal Asscher requires that all of its diamonds are labeled by the government at the origination point and securely sealed during transportation.

Royal Asscher created their own signature patented cut in 2001, which has 74 facets, that’s 16 more than the traditional cut diamond.  It is based on their original Asscher cut dated 1902. The innovation and skill level of Royal Asscher has been passed down from generation to generation. Now on its 4th generation owners the companies still upholds their reputation for excellence. 

Reena Ahluwalia Does It Again! "Shining Stars for Royal Asscher

Royal Asscher’s latest “'Shining Stars” affordable floating-diamonds collection made its debut at the Luxury at JCK and JCK Las Vegas Show. 


This latest collection designed by Reena Ahluwalia for Royal Asscher is inspired by the day and night of the African Savannah and its animal magnetism.


This new collection consists of beautiful pendants and stunning rings. The styles continue to feature free-floating diamonds encased in a fluid-filled sapphire dome, giving them the effect of shimmering stars.

Affordable and on trend are two descriptions that you seldom see side-by-side, but in this latest collection from Royal Asscher you get BOTH! Following the huge success of their "Stars of Africa" Collection, designer Reena Ahluwalia brings a VERY Fashionable and Affordable collection set in Gem Ceramic or Silver with Yellow & Rose Gold plating that still features their popular floating diamonds design.


"We strongly believe in using conflict-free diamonds for development. It was important for me to highlight Africa, yet again. Proceeds from sales will continue to support Royal Asscher's 'Stars of Africa', Africa-focused fundraising initiative." says Reena on the Royal Asscher Facebook page.


African savannah, abstract leopard and cheetah prints are the inspiration for 'Shining Stars' collection. One of 2011’s hottest looks and a look we are seeing as a strong influence this Fall.  We see this exotic trend hugely influencing runways and street fashion. Versatile to mix with any of your neutrals or with the bright color stories of the Fall Runways.

The Latest Member of the "Shining Stars" Collection...
Ceramics combined with 18k rose, yellow and white gold and floating diamonds. Ceramic is extremely durable, shatterproof and scratch-proof. It is also light weight as compared to metals such as platinum and gold.

ABOUT ROYAL ASSCHER: Legendary history of innovation and gemological excellence. Asscher family had cut the largest diamond ever found the 3105-carat Star of Africa (Cullinan) diamond in 1908. The company had also cut the ‘Excelsior’ diamond in 1903. Royal Asscher was the first company in the world to patent a diamond cut; The ‘Asscher Cut’ in 1902. They are also the inventors of the famous ‘Royal Asscher Cut’ introduced in 2001.http://www.royalasscher.com/en/page/38/history.html

ABOUT DESIGNER REENA AHLUWALIA: http://www.reenaahluwalia.com/Profile.html