PLATINUM GUILD INTERNATIONAL PARTNERS WITH MARTHA STEWART WEDDINGS

SOCIAL MEDIA MARKETING REACHES MILLENNIALS;

PLATINUM GUILD INTERNATIONAL PARTNERS WITH MARTHA STEWART WEDDINGS

FOR PLATINUM JEWELRY FACEBOOK CONTEST 

Erik Stewart Jewelry platinum, sapphire, and diamond ring.
A modern adaptation of an Elizabethan collar 

NEW YORK, NY — Reaching today’s most technologically savvy audience is about two things: originality and engagement. This new generation of consumer is called the millennials and they are quite literally always “connected” through the internet and social media, so the objective is to reach them in their environment. 

As this area of the marketing landscape expands, Platinum Guild International-USA is developing new programs to bring millennials a fun and interactive jewelry experience.  

Launches have included the “Platinum Promise” Application where fans of Platinum Jewelry were encouraged to virtually engrave special promises to loved ones on platinum bands and, most recently, a current Facebook promotion with Martha Stewart Weddings.  

Pioneer Gems platinum cufflinks featuring moonstones
accented with sapphires and diamonds 

Fans are invited to choose favorites from a photo gallery of over 80 designs and those with the most “likes” when voting closes on July 16^th will be housed on Martha Stewarts Weddings’ website under “Martha Stewart Weddings Fan Favorites”.  

The experience allows consumers to directly influence which designs are showcased, offering a personal connection to a selection of unique platinum jewelry designs.   Users can vote on PGI’s recently re-launched facebook page www.facebook.com/jewelryplatinum. 

...and while you are thinking about it, why not stop by the Gallery and VOTE your favorite up!

About PGI-USA:

Platinum Guild International is dedicated to promoting platinum and its, pure, rare and eternal qualities to the consumer and the jewelry trade.  PGI has offices in each of the world's major jewelry markets, providing information, assistance and education on all aspects of platinum jewelry. For more information please visit www.platinumguild.com

WHAT’S OLD IS NEW AGAIN...

WHAT’S OLD IS NEW AGAIN:
Celebrity vintage platinum jewelry trends starting from $1,450


Hollywood’s biggest names including Natalie Portman, Megan Fox, Helen Mirren, and Scarlett Johansson have recently been spotted wearing stunning vintage jewelry set in platinum. Whether it’s an engagement ring with a delicate engraving, a large diamond hair pin or a statement necklace, platinum jewelry is enduring which means that the setting will look as beautiful today as it did 100 years ago. Here are some of the hottest vintage styles. 

...Platinum offers style that lasts a lifetime...whether it is styled after a Princess (love the sapphire) or a classic Bud Style...enduring.

Art Deco Platinum Engagement Ring
From Fay Cullen, Inc.

Classic "Bud Style" Engagement Ring
in Platinum from Fay Cullen, Inc.

For more info on Platinum and current jewelry trends in precious platinum check out the website of Platinum Guild Int'l.

Platinum...Affordable?

I just checked the Precious Metals prices at Kitco today...and was blown away!!!

With Gold hovering around the $1400 per oz price and Platinum at $1650 per oz, why wouldn't you opt for Platinum? it is downright affordable!!!

This is the time of year when couples everywhere are "sealing the deal" - marriage proposals are a popular Holiday gift and Engagement Rings are a top selling item.

Would you ever have thought that you would hear the words Platinum and Affordable in the same sentence? No? ...me either! But right now Platinum is the ideal choice...why? for the same reason that diamond is a preferred stone...you want your ring, like your love, to be "FOREVER".

Have you ever wondered why all the great Estate and Antique Jewelry in Platinum is in such great shape and the details are still crisp? Just look at the fine milgraining, engraved shoulder and band detail on the Edwardian Engagement Ring and Art Deco Diamond Ring from the Fay Cullen website!

Platinum doesn't erode - when you look at your 18k Wedding Band is the braided detail rubbing down in areas? Due to the density, Platinum doesn't change shape or wear away so it is often used for prongs or the setting/head on gold rings.

Platinum is pure so you won't have allergy issues with Platinum and the natural white metal won't cast color onto a diamond or yellow with age.

Platinum is:

• Pure
• Natural
• Durable
• Never Fades

...think about it, isn't that everything you want your love to be for someone you care deeply about?

Whether you go with an Estate piece or you start a family tradition with a Modern ring (like this stunning Danhov ring from Samuel Gordon's)...if it is Platinum, it (like your love) will endure.

...and just in time for your Holiday Proposal, Platinum Guild International just launched a new budget calculator: www.preciousplatinum.com/calculator.

Send your partner to the site, where they can enter their annual salary, and browse platinum engagement ring styles that FIT within their budget.

Celebrities including Megan Fox, Carrie Underwood, Emily Blunt, and Nicole Richie wear platinum engagement rings.

Special Thanks to Nikki over at PRLab for the great PGI info - Fay Cullen for the Estate Rings and Dan Gordon at Samuel Gordon for the Danhov Band Ring!