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Friday, September 18, 2009

Industry Watchdog - Jewelers Ethics Association

Jewelers Ethics Association

Benefits Both Industry and Consumers

Marysville , WA (September 18, 2009) -- Recent events

regarding non-disclosure of gemstone treatments have

eroded consumer confidence in the jewelry and

gemstone industry. The Jewelers Ethics Association

(JEA) is a new organization formed to promote and

support ethical business practices within the trade by

providing information, education and mediation for

consumers and the industry. Membership is open to all

members of the trade, as well as consumers.

"Over the past several years a widening gap has formed

between consumers and the trade regarding information

and knowledge," explains JEA President Lisa Brooks-Pike.

"No medium such as a consumer reporting organization

exists for our industry, and there is very little

enforcement of the FTC guidelines. We hope to help

bridge this gap".

JEA industry members must agree to do business in

accordance with the JEA's strict Code of Ethics. They will

receive frequent updates regarding the latest

advancements in treatments and synthetics, as well as

educational tips to help train their employees. Consumer

members will have access to the latest gem and jewelry

news and information, as well as a list of JEA member

jewelers in their area and online where they can shop

with confidence, and dispute resolution, if necessary.

For more information, or to schedule an interview with

Lisa Brooks-Pike visit the Jewelers Ethics Association

website or email Sherman Pike at:

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