Google+ The Daily Jewel: Couture 2010 marches towards its 15th Anniversary!


Thursday, February 11, 2010

Couture 2010 marches towards its 15th Anniversary!

Couture 2010 marches towards its 15th Anniversary with over
100 brands already committed...

Stalwarts Like David Yurman, Gurhan, Alex Sepkus and Charriol lead the way

NEW YORK, NEW YORK (February 8, 2010) – June 3, 2010, marks the opening day of Couture 2010, which will be held at the Wynn Hotel in Las Vegas from June 3rd until June 7th. Led by some of the most important and respected brands in the jewelry industry, Couture is positioned to deliver an exceptional event. The 2010 event will be the show’s 15th anniversary and will be a celebration of Couture’s dedication to showcasing the best designers in the industry including luminaries such as David Yurman, Marco Bicego, Alex Sepkus, Charriol and many others. Couture’s long dedication to weaving together the right brands with the right retailers all in the Wynn hotel’s tremendous facility has proven to be an unbeatable formula.

The Couture Show has consistently provided an important venue for us to market Alex Sepkus in an elegant, comfortable and civilized environment. We are able to spend valuable time with our customers building and maintaining the relationships that are the cornerstone of our success,” says Jeff Feero of Alex Sepkus.

In 2010, Couture is committing itself to deliver on its brand promise. Lee Arevian, Couture’s show director notes, “A luxury brand has to deliver a luxury experience. We can make some adjustments to better reflect the times, but in the end, the things that define Couture – the level of hospitality, the delivery of certain events, etc. – have to reflect the brands we serve. We’ve made a commitment to our exhibiting brands and our retailers that these certain key elements will remain untouched, and in some cases enhanced.”

The best brands and the best experience are only completed by the best retailers. And once again, Couture is leading the way. Our important Cornerstone Retailer program is being supplemented this year by the additional tier of identified retailers known as Signature Retailers. “While our Cornerstone Retailers represent the icons in our industry, and write huge amounts of business, our Signature Retailers represent an important component as well,” says Arevian. “Through careful mining of Nielsen data and extensive interviews in the designer and retailer community, we were able to identify over 200 retail companies that represent a powerful and vibrant group of retailers particularly skilled in selling designer jewelry. We’ve built a series of programs for them to ensure they have ample opportunity to network and interact with our manufacturers and designers and create a similar dynamic to that we have with our Cornerstone Program.”

All this is done with an eye towards continuing to build the “triumvirate of success” – the best brands, shopped by the best retailers in the best venue. Or, as Fiona Tilley of Gurhan puts it – “Couture remains the primary show on which we depend for the best buyers, the best sales and the best of experiences. All of our important customers make a point of attending Couture to meet with us and have remained committed to it.”

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About Couture

Couture, at, is the world's most exclusive annual collection of leading international design icons and emerging stars designers and the best of Couture retailers. Set in the magnificent Wynn Resorts, Couture is the only destination where more than 85% of the world's most recognized designers and brands exclusively choose to show during Las Vegas Market Week. Now in its 15th year, Couture continues to be the benchmark for the industry standard for excellence making it the unparalleled event experience for the most prestigious designers and retailers in the world. Couture is an event produced by Nielsen Business Media.

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