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Friday, March 5, 2010

2010 MJSA Expo New York


Sunday: Not Just Surviving, but Winning. If you want to walk away from Expo with a notebook full of applicable business and marketing strategies, don’t miss this day. "Surviving the Great Recession: Proven Ways to Deal with Challenging Times" (11 a.m. to 12:30 p.m.) and "What You Can Do Now: Winning Strategies for a Changed World" (2:30 to 4 pm.) will each be moderated by one of the industry’s leading consultants: Ben Janowski, president of The Janos Group Ltd. and Andrea Hill of Hill Management Consulting. Janowski has spent more than 20 years working with such prominent organizations as Golay-Buchel, Frederick Goldman, and De Beers. Hill is the former CEO of The Bell Group/Rio Grande, where she integrated strategic planning and designed organization and control systems to align the company. Janowski and Hill will lead a cross-section of industry executives, from major suppliers to designers to banks and financiers.

Monday: Focus on the Future. If you still don’t know the benefits of "tweeting" and "friending" on social media sites, or you want to tap into the trends of customized design and virtual inventory, you’ll want to attend the Monday sessions. "From Old Media to Social Media: Promoting Product in the 21st Century" (11 a.m. to 12:30 p.m.) will feature Peggy Jo Donahue, MJSA’s director of public affairs; Carrie Soucy, a veteran journalist and current owner of Miamore Communications; and experienced marketers Ann Arnold of Lieberfarb, Veronica Wei Sopherof Ben Bridge Jeweler, and Michael Schechter of Honora. Later, from 2:30 to 4 p.m., hear from some of the industry’s leading CAD suppliers and custom jewelers-including Doug Kern of Gemvision and noted designers Lee Krombholz, Jim Tuttle, and Lisa Krikawa-as they take you into the world of "Future Stock: Putting the ’Custom’ in Customer."

Tuesday: Profiting by Design. To put it bluntly: If you want to meet world-class designers, you need to be here. Presented in partnership with the American Jewelry Design Council, the presentation features a partial "who’s who" of the jewelry design world: Consultant Marlene Richey (author of the MJSA Press book Profiting by Design), Cindy Edelstein of the Jeweler’s Resource Bureau, and AJDC members Jose Hess (moderator), Michael Bondanza, Barbara Heinrich, William Schraft, and Diana Vincent. (Yes, it’s name dropping, but they’re good names.)

MJSA’s At the Bench Live: The association’s signature hands-on demonstrations return to Expo with sessions by JCK Rising Star Chris Ploof ("Working with Alternative Metals," Sunday) and the award-winning Krombholz ("Creating Custom Finishes," Monday). Both sessions start at 1 p.m. The Bench and Tool Sponsor is Stuller.

Press Release available at from MJSA

Full Seminar Schedule available here

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