First - it forces Designers of Fine Jewelry to think of ways of incorporating Swarovski Gems in their pieces and in fact the 5 featured Designers are building a piece based entirely on Swarovski!
Second - it draws attention to 5 very talented young designers in the Jewelry Industry and who would love to be crowned JCK Rock Star!!! ...with great judges and FAB prizes (which includes exposure at the JCK Las Vegas Show in 2012) this should be a huge hit!
Third - it is a brilliant marketing tool to bring viewers to the Brand New JCK Online website as you follow these designers in monthly videos posted on the website:
http://www.jckonline.com/videos/2011/06/jck-rock-star-episode-1
No comments:
Post a Comment