In my years covering the diamond beat, I’ve seen a lot of unique spins on the diamond ring concept, but I have to give credit to Geneva company Shawish for this one: They have introduced the first diamond ring made entirely of diamond.
That’s right: The whole thing is made of single faceted diamond. It is the “first diamond ring,” says the company, who has patented the concept. And it certainly looks striking:
According to Shawish on YouTube: Shawish secured the copyright for the all-diamond ring one year ago in Geneva. It took one year to get the copyright and Shawish had to undergo multiple tests with the design to get the precision of the circle right using special laser equipment to cut directly into the diamond.
"It seemed impossible but we decided to embark in this adventure, to make a Dream come true" say brothers Mohamed and Majdy Shawesh, Ceo and founders of Shawish Jewellery.
This 3D Animation is about the making of The World's First Diamond Ring by luxury Swiss jewellers Shawish.
Directed by Elia D'Anna, Music by Simon Baring & Rufus, Executive Producer Elio D'Anna Jr at Intoit Management.
3 comments:
That's certainly an impressive ring!
VERY! thanks Ruby, not sure what adjective to use ...impressive works I guess! ;-p
Robyn
Diamond ring going to be rock because it is very beautiful and affordable also.
Keep up the good work. The article is giving really productive information to everyone.
Diamond Jewellery
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