Royal Asscher Diamond Company is thrilled to
announce that Harrods, London’s famed
luxury department store, will be selling the Stars of Africa floating diamonds
collection. The collection will debut on Saturday, October 8th .
Harrods will have the largest collection of
Stars of Africa jewelry in the UK, including the limited editions with pink
diamonds and the Royal Stars with orange diamonds, which are a tribute to the
Royal Dutch family for the extension of the Royal title earlier this year.
Launched in 2009, this beautiful and innovative
collection (comprised of rings, earrings, pendants and cufflinks) consist of
diamonds encased within fluid-filled sapphire domes, which allow the diamonds
to float freely like snowflakes in a snow globe. The result is cascading
diamonds that emit light, fire and beauty, which creates a truly mesmerizing effect.
The Stars of Africa collection has more than
just aesthetic appeal: The collection benefits Royal Asscher’s
Africa-focused fundraising initiative, Stars of Africa. This philanthropic
initiative aims to improve infrastructure in Africa by generating funding for
healthcare, education and self sufficiency programs. As a family and as a
company, the Asschers have a strong collective social conscience and an
inherited love of the undeniable beauty of diamonds. Royal Asscher considers it
to be of paramount importance that diamonds not only bring happiness to the
wearer, but also to everyone involved in the diamond supply chain.
Mike Asscher says: “The world’s most famous
luxury department store is a perfect fit and we are very proud that the Stars
of Africa Collection is now being sold within the vicinity of the true Star of
Africa: the Cullinan diamond.”
Royal
Asscher is renowned for its unique heritage and history, which includes
cleaving the world’s largest rough diamond in 1908, the Cullinan, presently
housed in Great Britain’s Crown Jewels. Royal visitors to the Amsterdam based
company include Japan’s Emperor Hirohito, Queen Elizabeth II of Great Britain
and Queen Juliana and Prince Bernhard of the Netherlands.
Royal
Asscher’s Stars of Africa collection has appeared in international magazines
such as Elle, InStyle, Runway, Lucky, Genlux, Kurv and US Magazine, and it has
been coveted by celebrity admirers such as Kate Bosworth, Sophia Vergara, Megan
Fox, Joss Stone, Serena Williams, Estelle and Reba McEntire, all of whom have
donned pieces on the red carpet from this collection.
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