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Tuesday, February 21, 2012

Keggy - Luxe for Less - Coming to QVC


Keggy - Luxe for Less
A line that is unlike any collection you have seen before – a belt line that will not only command the stage with its awe-inspiring designs but will also captivate your audience with its unmatched versatility and value.
           
Keggy spearheads the emerging trend of “co-creation”, allowing the customers to take a hand in designing their own belt. Keggy pairs mix and match buckles with a myriad of interchangeable leather and faux straps. Vintage inspired buckles boast pave rhinestones and pops of unexpected enamel spots. These gemlike buckles can swap partners at the waist to create an entirely new and original look.  Each Keggy belt may be worn alone as a skinny belt or stacked with others to achieve a wider width.  Converting from a waist belt to a pant belt in a matter of seconds, these belts are adjustable in length as well.  Keggy belts are the perfect items to pop in your suitcase for a weeklong trip as they can easily transform to create dozens of unique combinations.
            
Keggy has created a sister line of rings which complement the belt collection and feature the same “Keggy” details. These gems are akin to candy and can be worn for fun or fancy. Wear multiple rings side by side to follow the hot trend.

Kerry Leikus, the designer, is known as well for her outerwear and belt designs as her business skills and acute intuition.  Leikus’ finger is on the pulse of fashion - she   predicts the “in style” while transcending the trend.  She magically reintroduces the old and claims the “what’s new” in fashion. In response to changing consumer habits and demands for more accessibility, Leikus has responded with an accessories line that is spot on for the 2012 consumer. Keggy, the staple brand of Hollywood A-listers, has now made these precious treasures available to the value driven customer that is looking for more in the way of style. 



Though Keggy’s loyal celebrity following helped put its name on the map, Keggy designs have a universal appeal that has most recently been recognized by QVC. Joining the ranks of some of the most premiere designers in the world, Keggy will debut an exclusive belt collection on QVC in March and April.
From QVC: Succeeding in the fashion business means overcoming long odds – in the best of times. Keggy is a story of a small business that has successfully adapted to changed consumer habits and is turning that challenge into an avenue of even greater success.  Keggy Enterprises was just over two years old when the economy plunged in 2008.  Leikus had been successfully designing outerwear, belts, and other accessories and selling at retail price points between $135 for accessories and $650 for apparel items. Overnight, everything changed.  Customers’ spending habits changed and the middle tier fashion market dropped out of the economy. The high end market and the under $200 items survived the recession, but Keggy’s customers moved on to the more affordable brands. Now, however, Keggy Enterprises is still in business, thanks to a revamping of its products, manufacturing process, price points and marketing. 

Leikus shifted her sights from high end luxury clientele to the more practical, though quality driven customer at QVC – and it’s paying off: In March and April 2012, QVC will debut a Keggy belt line with interchangeable buckles that will sell for under $40.
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