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Thursday, May 24, 2012

Diamond Empowerment Fund at JCK Las Vegas!


For the first time ever,  Diamond Empowerment Fund  will have a booth at U.S. jewelry trade show, and will be raffling off a 51-inch Samsung television. 

Visitors to the DEF booth also will have an opportunity to meet Nicola Breytenbach-Steiner, the renowned international model who is a DEF Angel Ambassador, and meet Joseph Munyambanza, a graduate of the African Leadership Academy and recipient of a DEF scholarship that helped him complete his studies.

        Diamond Empowerment Fund Unveils Retailer Merchandising Kit; Announces First Time Exhibiting at JCK Show
         
New pop-up booth will feature raffle for a 51-inch Samsung TV, plus a chance to meet one of the student recipients of a DEF scholarship to the African Leadership Academy

Support DEF Shop the Empowerment Green Bracelet at:http://www.diamondempowerment.org/shop/green-bracelet/
New York, May 15, 2012—The Diamond Empowerment Fund is excited to announce its first-ever booth at a U.S. jewelry trade show, and a preview of merchandising support materials to accompany DEF Empowerment Jewelry product.

In the DEF booth, #L-200, located in the Shoreline Lobby Level 2 just outside the area encompassing LUXURY by JCK, will be two flat-screen televisions, one of which will feature video from students attending DEF-funded schools in Africa, and the other—a Samsung 51-inch plasma TV—to raise money to support DEF’s mission of funding education initiatives in African diamond-producing nations. The raffle winner will be chosen on June 4 at 11:15am at the booth.

Empowerment Charm offered by Richline Group
DEF also will be introducing a preview of new sales support materials to accompany its upcoming lineup of DEF-benefit products, including the Empowerment Charm, a collector’s edition charm uniquely crafted in sterling silver with genuine Swarovski Elements offered by the Richline Group; the Empowerment Green Bracelet, an updated version of the original green malachite beaded bracelet with diamond accents on the bezel offered by Simmons Jewelry Company; and Empowerment Rings part of Royal Asscher’s Stars of Africa and Shining Stars Collection where diamonds are encased in a fluid-filled natural sapphire dome allowing them to flow freely like snowflakes in a snow globe . Retailers are encouraged to give feedback and suggestions on the sales support materials for the final versions, which will be produced in time for the fall selling season.
Stars of Africa Series from Royal Asscher Diamonds celebrates the efforts of the DEF

On Friday, June 1 at 3:00 p.m., DEF will host “Conversation with Joseph,” featuring Joseph Munyambanza, a graduate of the African Leadership Academy, which receives funding from DEF. Munyambanza will be at the booth throughout the day to meet industry leaders and greet visitors, and will be part of the Diamonds For Good panel discussion taking place on Saturday, June 2 at 4:00 p.m.

Also on Saturday, June 2 from 11am – 3pm., visitors are invited to meet International Model of the Year and DEF Angel Ambassador Flaviana from Tanzania, and Angel Ambassador and Top Model Nicola Breytenbach-Steiner from South Africa. Both are committed to the importance of DEF’s mission to Africa and actively advocate on DEF’s behalf.

DEF’s mission is to raise money to fund education initiatives in African diamond-producing nations. Its beneficiaries include: CIDA City Campus, South Africa’s first non-profit university to offer a four-year business degree, boasting an 80% employment rate among graduates.  The second is the African Leadership Academy, a university preparatory school in Johannesburg, South Africa founded on the belief that ethical leadership is the key to sustainable development on the continent and drawing students from all 54 countries in Africa, emphasizing leadership skills, African History, and entrepreneurial skills. DEF provides scholarships to all students from diamond-producing nations.  The third beneficiary is the Botswana Top Achievers program that selects the top high school students countrywide in Botswana, and affords them the opportunity to study at a university of their choice anywhere in the world. Graduates then return to Botswana to contribute to its economic, social and political development. 

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