#JewelWKLV - JCK'S MOBILE APP 2012 ENSURES EFFICIENT SHOW EXPERIENCE

JCK'S MOBILE APP 2012 ENSURES EFFICIENT SHOW EXPERIENCE NEW FEATURES INCLUDE QR SCANNING AND COMMODITIES PRICING

Norwalk, CT (May 24, 2012) - The JCK Mobile App 2012 will provide exhibitors and buyers alike with key tools to pre-plan their trips and manage their show experience in real time. The app platform includes GPS technology and a complete Show Guide, as well as, new commodities pricing and QR scanning features. Sponsored by Simplex Diam Inc. and available for downloading now at www.jckmobile.com, the application is compatible with smart phones and web-enabled for Blackberry users. "The key with this year's mobile app (for buyers) is the ability to both pre-plan and manage their trips on-site." explains Yancy Weinrich, Vice President, from JCK Events. "Because the entire Show Guide is fully functional with the app, buyers can access exhibitor lists, product categories, education seminars, events and transportation information prior to coming to Las Vegas and during the show. They can also store their list of favorite exhibitors and then utilize the app's GPS technology to navigate the floor from booth to booth."  While on the show floor, as buyers come across new exhibitors, products or collections of interest, they will have the ability, via the mobile app's QR Scanner feature, to scan an exhibitor's badge, adding them to the buyer's existing 'favorite exhibitors' list. The QR Scanning feature extends beyond JCK Las Vegas Jewelry Week by sending a post-show email, complete with a customized list and direct links to the JCK Marketplace showrooms of scanned exhibitors. The buyer can then continue to source and review products from the comfort of their home or store.  Exhibitors can take advantage of the app's functions as well, using it to obtain useful information about ongoing events, identify educational seminars, check the commodities market, track their Freeman shipments and, of course, take part in the QR Scanning program. In order for exhibitors to take full advantage of the QR scanning program, they must have an active and fully-uploaded JCK Marketplace Showroom.

ABOUT JCK EVENTS: JCK is a trusted partner connecting jewelry retailers and manufacturers/suppliers with trends, news, products, education and partners to build business. Whether attending face-to-face events, building inventory with online and onsite sourcing or obtaining authoritative news and insights from JCK, the leading industry magazine in print & online, JCK offers a suite of tools, events and information to deliver sound solutions, innovative opportunities and essential information. Mark your calendars as JCK Events presents its portfolio of buying opportunities: - LUXURY and Elite Enclave: May 29 - 31, by invitation only, and then continues as the events open their doors to all JCK retailers Friday, June 1 - Monday, June 4 - Four Seasons, Mandalay Bay, THEhotel - Swiss Watch: June 1-4 - Mandalay Bay, THEhotel, Mandarin Oriental - JCK Las Vegas: June 1-4 - Mandalay Bay Convention Center - LUXURY Privé New York: July 30 - Aug. 1 - New York, The Pierre Hotel - Fifth Avenue - JCK Toronto: Aug. 12-14 - Toronto, Canada, Metro Toronto Convention Center- South Hall - LUXURY Privé Panama: October 22-24 - Panama City, Panama, Westin Playa Bonita In 2012, Equipment, Technology & Supplies (ETS) and AGTA GemFair™ will open early to its customers to complete their shopping and sourcing experience. These events take place from May 31- June 4 at Mandalay Bay.