Star Studded Opening of Montblanc's Concept Store

Montblanc Hosts International Gala Event to Celebrate the Official Opening of Montblanc’s New and Biggest Concept Store in the World

VIP guests Jessica Alba, Naomi Watts, 

Nicolas Cage and Amber Heard

The Luxury Maison Montblanc launched its new four storey flagship store with an epic and unique celebration in the heart of Sanlitun in Beijing, China on June 1^st, 2012.  The innovative and imposing Montblanc concept store, being Montblanc’s biggest flagship boutique in the world, invites visitors and friends of the brand to discover the world of Montblanc’s masterpieces in an interactive and involving way.

International celebrities joining the opening event

Actress Jessica Alba wearing Montblanc
“Collections Princesse Grace de Monaco” Pétales de Roses
motif necklace and ring

International guests such as actors Jessica Alba, Naomi Watts, Nicolas Cage, Amber Heard and award-winning actor Maggie Cheung joined the exclusive festivity. As part of the exquisite opening concept, the illustrious guests enjoyed the presentation of the highly acclaimed Montblanc “Collection Princesse Grace de Monaco”, a superb tribute to the timeless elegance of Grace Kelly.

An evening enchanted by the glamour of Princess Grace

Actress Lynn Xiong wearing Montblanc
“Collections Princesse Grace de Monaco” Haute Joaillerie necklace 

The evening retraced Princess Grace’s evolution from Hollywood icon to the adoring wife of HSH Prince Rainier III of Monaco. On the doorstep of the new Montblanc concept store, guests were transported to the historic streets of Europe’s prestigious principality of Monaco, recreated in China’s capital for one night only. Moreover, digital surprise appearances by Hollywood legends like Marilyn Monroe, Charlie Chaplin and Elvis Presley made the event an outstanding celebration of beauty, splendour and delight.

Montblanc’s flagship store in Beijing, China

With a focus on design and contemporary art, the new concept store offers a unique shopping experience to both Montblanc devotees and those new to the brand, presenting inspiring timepieces, writing instruments, fine jewellery, leather goods, accessories and limited editions in a sophisticated setting. With an interactive journey through the store, Montblanc will bring to life its heritage, craftsmanship and pioneering spirit in more than 100 years of excellence. 

This video offers a fascinating behind the scenes look at the creation of the Montblanc Concept Store in Beijing and the Opening Gala.

About Mont Blanc

Europe’s highest mountain Mont Blanc, with its snow-covered peak and six glacier tongues served the three founding fathers as an inspiration. Today, it has become a symbol of perfection, achievement and quality.

For over 100 years Montblanc has been known as a maker of sophisticated, high quality writing instruments. In the past few years, the product range has been expanded to include exquisite writing accessories, swiss-made watches, leather goods, jewellery, eyewear and fragrances. Creating classic objects of timeless aesthetics and long lasting value Montblanc prides itself in balancing between traditional craftsmanship and innovation.

Social commitment and cultural engagement is at the heart of Montblanc’s brand philosophy; its wide-ranging cultural programmes include different international activities that each contribute in their own way to the cultural life of society.