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Sunday, October 7, 2012

FOREVERMARK INTRODUCES THE PROMISE COLLECTION


FOREVERMARK INTRODUCES THE PROMISE COLLECTION


Forevermark, the diamond brand from the De Beers Group of companies, is proud to unveil The Forevermark Promise Exhibition – a collection of pledges and exceptional diamond pieces from some of today’s most prodigious design talent.

Each Forevermark diamond is inscribed with a promise that it is beautiful, rare and responsibly sourced.  Inspired by the belief that all promises should be as unbreakable as theirs, Forevermark invited select partners from around the world to create diamond jewelry that reflects and is inspired by the word: Promise. Including meticulously crafted creations from both global, and national talents, together, these pieces comprise the Forevermark Promise Exhibition.



Comprising pieces from the U.K., the U.S., China, Hong Kong and India, the exhibition is diverse in design styles, comprising delicate, romantic notions through to more challenging and progressive concepts. The theme of Promise, however, is resonant throughout, inspiring any visitor to re-examine the importance of promises in their lives.

The designers include Reena Ahluwalia, Shaun Leane, Rachel Roy, Stephen Webster, Biren Vaidya (The Rose International) and Tang Wei.

India-born, Canadian designer Ahluwalia designed a piece (pictured) for Forevermark jeweler Vummidi Bangaru Jewellers inspired by eternal love and pledged to support, advocate and work with responsibly sourced diamonds.

“As a designer, I find myself in a great position to make a difference through my designs this is why it is an honor to be a part of the Forevermark Promise collection,'' said Ahluwalia. ''The 'Eternal' necklace designed for Vummidi Bangaru Jewellers, my contribution to the Forevermark promise collection is inspired by the promise of eternal love. The piece captures the nature of eternity and a lover’s promise. Just like Forevermark diamonds, the design of this piece celebrates the promise of love that stays forever.”
The U.S.-based fashion designer Roy promised to never stop striving to make the world a better place for her children and for women and children who do not have a voice to speak for themselves. 





India-based jeweler and designer from The Rose International,  Vaidya promised to care, love and forever be there for family and friends.

U.K.-based  Leane promised to live to love, to share and appreciate the present. 





London-based jeweler Webster made a very personal promise to always keep exciting people through the creativity and progressive nature of his jewelry design.



Chinese actress Wei made her first foray into jewelry design through the exhibition (see entry at top of article)  and promised to take up new challenges, broaden her vision and experience, as well as to bring a sense of hope and warmth to those in need.

The full collection of exhibition pieces and promises can be seen on the Collection website www.apromiseshared.com where Forevermark invites everyone to join thousands of others by making and sharing a promise.

About Forevermark 
Forevermark is a separately managed division within the De Beers Group of companies.  The division’s main mission is to build and develop the Forevermark diamond brand.  

Forevermark also holds responsibility within the De Beers group of companies for driving diamond demand in key markets and maintaining consumer confidence in diamonds. Forevermark diamonds are carefully selected and come from sources committed to the highest standards; are beautifully crafted by a select group of diamantaires; and are exclusively available in select jewellers. 

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