From the Harry Winston website:
The Harry Winston Hope Collection Bracelet launching in the Fall of 2012, was created to benefit leading nonprofit organizations that work toward improving the lives of children and adults in each of our Salon communities across the United States. This unique collection debuts in U.S. Salons with the limited edition Harry Winston Hope Collection Bracelet. To celebrate this debut, Harry Winston is donating 100% of the retail sales price* of each bracelet to leading local nonprofit organizations. Our goal is to provide vital support for our chosen organizations and to raise awareness of the important role each plays in inspiring hope and changing lives for those in need. The launch of the Harry Winston Hope Collection Bracelet is an important part of the Harry Winston Brilliant Futures charitable program and marks an exciting new chapter in our long-standing commitment to supporting our communities. For additional information on our charitable program please visit our philanthropy page.
Be sure to click through for a list of charities being supported by the monies raised by the sale of the HOPE Bracelet.