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Saturday, November 17, 2012

PLUKKA Announces International Expansion




PLUKKA Announces International Expansion

Groundbreaking social shopping site and online fine jewelry retail brand, 
Plukka.com, extends coverage overseas


New York - Plukka.com, online fine jewelry brand and ecommerce site, announced the expansion of its distribution to include Germany, the UK, Singapore, Hong Kong, New Zealand, and Australia. Following the success of its American site and last month’s award by Jewellery News Asia, owner of the world's largest jewelry show, for The Most Innovative Retailer of 2012, Plukka will officially begin shipping product to customers overseas. 

Plukka’s expansion into these markets is reflective of the company’s mission to innovate and enrich the consumer’s overall fine jewelry shopping experience. 

Plukka CEO Joanne Ooi said, “Since the site’s inception at the end of 2011, it’s been obvious to us that there is a major demand for our products in overseas markets. We have fulfilled lots of foreign orders manually and knew it was imperative to launch an international store, streamline logistics, and improve efficiency. We’re thrilled that the launch could occur before Christmas 2012.”

With Plukka’s expertise, history and network in the jewelry industry, they aim to be the world's best destination for fine designer jewelry by bringing the industry to the doorsteps of consumers all around the world. With Plukka, high creativity, exquisite quality and a breathtaking variety of choice can be enjoyed at very accessible price points. “It's a revolutionary value proposition and the reaction from the industry has shown us that they see our platform as the future of the industry's success," added Ooi. 


About Plukka:
Plukka offers reverse auction pricing and edgy, creative fine jewelry designs in diamonds, gemstones, 18K gold and sterling silver. In order to keep creativity high and prices unbeatably low, Plukka cuts out all intermediaries in the conventional retail supply chain and manufactures on demand. The result is an online catalogue of over 550 fine jewelry products all available at enormous savings (on average, 80%). Although some of its products are kept in stock, the majority of the catalogue is custom-manufactured. Since its launch, Plukka has garnered major attention and kudos from the tech, fashion and jewelry industries.

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