Metalsmiths Sterling™ Names Jim Grohn Executive Vice President
Boosts branding power with Goldstein Communications as agency of record
Metalsmiths Sterling™ has recently acquired two new assets to boost the brand’s power and expand its reach. The global luxury designer sterling brand has named industry veteran Jim Grohn as Executive Vice President.
“Jim brings us more than 20 years of experience in brand building, with a complete understanding and combination of sales, marketing and management experience,” says Lee Konidas CEO and company co-owner.
Jim will spearhead an aggressive brand development strategy aimed at furthering the brand’s influence throughout the US and Canada. Additionally, Metalsmiths Sterling™ has appointed Goldstein Communications, its agency of record. Goldstein brings with it more than 30 years of experience in branding and marketing for fine jewelry brands. Social media will play a key role in Goldstein’s marketing plan for Metalsmiths Sterling™ as a way to interact with both the end consumer and retail partners.
“We are thrilled to be working with such an outstanding sterling silver jewelry brand, and we are excited to implement our expertise in branding, social media and public relations to help bring Metalsmiths Sterling™ to the next level,” states Ari Goldstein, CEO of Goldstein Communications.
Metalsmiths Sterling™ has one goal – to offer people across the world high quality, hand crafted modern jewelry. Metalsmiths Sterling™ pieces feature a landscape of different and unique gemstones and are exclusively designed and manufactured by the company. Every item is stamped with the Metalsmiths Sterling™ hallmark of quality and purity.
Metalsmiths Sterling™ collections are featured in leading independent, upscale jewelers throughout the US, Caribbean, and Canada.