Canadian Designer, Shelly Purdy featured in Rio Tintos "Diamonds With A Story" Retail Support Campaign.
“I am thrilled to represent Canada at this prestigious jewelley industry event and showcase my signature collections internationally,” Purdy said. “‘Shaped by Origin’ is one of the four story lines within the ‘Diamonds with a Story’ initiative, and conveys my trip to the Northwest Territories in 2001 to examine the high quality of the stones and witness the ethical and sustainable practices under which Canadian diamonds are mined. I’m also impressed with the economic benefits the mines contribute to the surrounding communities. These are all great reasons for me to share this remarkable story.”
ABOUT SHELLY PURDY
Shelly Purdy is a Toronto-based retail studio jewellery designer, who brands unmistakable style with outstanding quality through the use of precious stones in gold, platinum, and sterling. Her work is uniquely Canadian—she was one of the privileged few to be invited totour the Canada’s first diamond mine at the inception of the industry. She has been internationally recognized with the De Beers Diamonds Today Award and is frequently called upon by the media to discuss Canadian diamonds, her Canadian diamond jewellery designs, and her Achievement Rings.
Contact: Shelly Purdy
Shelly Purdy Studio
96 Spadina Ave, Suite 206, Toronto, Ont., Canada M1N 2J6
Studio: (416) 340.7581