Google+ The Daily Jewel: #JCKLV - Launch of Mireya Line By Engagement Ring Guru, Harout Aghjayan

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Monday, May 5, 2014

#JCKLV - Launch of Mireya Line By Engagement Ring Guru, Harout Aghjayan


Two Industry Veterans Join Forces to Create Collection Highlighted by New ‘Fit’ System 


The Mireya bridal jewelry brand is the latest creation from esteemed bridal jewelry designer Harout Aghjayan. Russell Cohen, best known for his successful 23-year career as Chairman and Co-CEO of Carlyle & Co. Jewelers, a $110 million luxury jewelry company, will take the reigns as CEO of Mireya. The brand Mireya, which gets its name from a Spanish word meaning miracle, has set out to become one of sorts for the tradition based bridal jewelry
industry.



With the “pick-a-head” Mireya Fit System, the brand will revolutionize the way that brides-to-be shop and create diamond engagement rings while giving retailers readily available, in store options enabling them to close the sale immediately. The Mireya Fit System takes guessing and imagining out of the buying process, allowing women to try on their exact complete ring – not look at a CAD design on a computer screen or try on a semi-mount. The buyer is presented, in store, with a selection of Mireya rings stocked by the retailer and a set of pre-set center diamonds in various shapes and sizes. Mireya’s rings are engineered to seamlessly accept the pre-set center diamonds with a precise, secure and patented lock-in system, making each ring a complete, custom-created ring. Once a final selection is made, the ring can be fully assembled that same day. The Mireya Fit System also offers additional benefits to retailers and consumers: easy and fast modifications without completely rebuilding a ring, easy upgrades, and for those fewer and fewer grooms selecting a ring without their bride’s input, an insurance policy – if she does not like it, just change it in minutes with a simple visit to the store. Retail prices range from $800 to $2,000.

Mireya will also offer an assortment of finished goods characterized by its signature – a
Renaissance inspired shank design. The cohesive collection, consisting of 20 variations of this
signature style and 185 styles in total are all meticulously handmade of 14K, 18K or Platinum, in the USA, and offer attractive price points in each category. CEO Russell Cohen declares, “I am excited to be a part of this unique initiative in the bridal jewelry market. Beyond the stunning designs, I am confident that the Mireya Fit System will be the key to transforming retailers’ abilities to sell engagement rings.” 

“Mireya is the next evolution in engagement rings,” said Harout Aghjayan. He continued, “Pairing stunning design with cutting-edge technology, creates a win-win situation for consumers and retailers alike. I have always been on the forefront of the jewelry 
industry and am proud to be bringing this next innovation, which will change the way engagement rings are sold.” 


The Mireya brand assortment will expand to include diamond wedding bands, wedding-day
jewelry, everyday diamond jewelry and, in the near future, fashion collections with an updated, sophisticated look, exquisitely articulated and value-oriented. Mireya will officially debut at JCK Las Vegas at Booth 1329 from May 27th to June 2nd, at which time the brand’s advertising campaign, website, and in store displays will be unveiled.
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