Daniel Koren, the award-winning jewelry designer known as DANIEL K to elite clientele around the globe, proudly presents his new semi-precious designer diffusion brand - DANI by DANIEL K®.
Earlier this year a special unveiling happened, during the world’s most prestigious watch and jewelry show, Baselworld. DANI by DANIEL K is a fashion jewelry collection exquisitely crafted to the same exacting jewelry standards of the designer DANIEL K, yet created in sterling silver and set with the high-quality cubic zirconia, synthetic corundum and synthetic spinel. The collections each possess a unique character and feminine aesthetic, including new, youthful designs, intriguing symbolic pieces and DANIEL K's classic and iconic UTERNITY® bands featuring invisible settings.
For nearly two decades, Daniel Koren has been recognized as a pioneer in the precious jewelry category for the elegant work, superior craftsmanship and premium diamond quality of the house of DANIEL K. His innovations in the industry have gained admiration by the business as well as luxury consumers, including select royal houses that choose to collect DANIEL K jewelry as heirlooms. His timeless designs have been worn by Hollywood royalty such as Oprah Winfrey, Sigourney Weaver, Naomi Campbell, Angie Harmon and Diddy.
The introduction of DANI by DANIEL K brings the work of this much sought designer to women who once only dreamed of owning an original DANIEL K piece. Highly trained craftsman hand set, assemble and polish each piece, ensuring the best possible quality, matching the brilliance and exceptional design for which DANIEL K is known.
The multimedia, reality marketing campaign planned to launch later this year sets the stage for real women telling their real life story and how they live their dream -- today. “The tag line – I Live My Dream -- is simple to say, but it’s not simple to live,” said Koren. “I have great admiration for anyone, man or woman, who sets forth despite any challenges to devote their life to what they love or believe in. It’s not the monetary value earned but the dream, its course, and the present reality that we hope women will share to inspire others. This is my way of participating in their quest and to finally be able to share my love of jewelry while making it attainable to women everywhere.”
About Dani by Daniel K: Founded in 1999 by Daniel Koren, DANIEL K jewelry was established to fill an untapped space within the industry focused on the design and creation of luxury jewelry appropriate to be worn both day and night. The flawless execution of each piece matches the DANIEL K philosophy, which strives to achieve and maintain the most brilliance each stone can possibly produce. In 2014, it introduced the DANIEL K diffusion brand, DANI by DANIEL K® giving all women the ability to adorn themselves in high-quality, elegant jewelry.