FOREVERMARK UNVEILS PLANS FOR AN
EXPANDED PRESENCE AT JCK 2015
New JCK Salon Addresses Retailers’ Priority Needs, Bringing Together
Forevermark Diamantaires and Manufacturers for a One-Stop Shopping Experience
(Stamford, CT – May 4, 2015) Forevermark announces plans to expand the brand presence at Luxury and JCK shows this coming May. Forevermark will host a 5,300 sq. ft. salon space to meet the growing needs of Forevermark Jewelers.
The new salon concept is an overhaul to the brand’s partnership trade show strategy. The concept encourages all Forevermark Diamantaires, Manufacturers and Retailers to connect in one efficient shared space. The Salon will provide an immersive brand experience, allowing partners to preview the breadth of the Forevermark diamond collection and learn about the latest brand programs, including marketing and public relations activities, exclusive product offerings, Diamond Asset Financial services, Forevermark Brand Environments, digital platforms, and training.
Forevermark US President Charles Stanley announced through a private invitation to all Forevermark Partners, “We are thrilled to host all of our Forevermark Diamantaires together under one roof, providing the Forevermark Retailer with an invaluable, seamless brand experience, a crucial ‘one-stop shopping‘ opportunity for all Forevermark business needs.”
Heather Ingraham, Diamond Buyer at Borsheim’s Fine Jewelry said, “As a member of the Forevermark Leadership Council, I am excited to see Forevermark debut this Salon strategy at JCK. I appreciate the convenience and efficiency of shopping the full Forevermark offer out of the Salon, through appointments booked for me.”
“We are excited to have industry leaders like Forevermark expanding their presence at LUXURY by JCK this year. They are consistently innovating to support their partners and bring value to our shows,” said Yancy Weinrich, SVP of JCK Events.
The Forevermark Salon is located in Breakers Ballroom HG, Mandalay Bay, Las Vegas. Forevermark retailers should book appointments with a Forevermark supplier or Forevermark representative through a member of the Forevermark Partner Relations Team.
Every Forevermark diamond is inscribed with a promise; a promise that it is beautiful, rare and responsibly sourced. Less than one per cent of the world’s diamonds are eligible to become a Forevermark diamond and be inscribed with the Forevermark icon and individual number. Forevermark is the diamond brand from The De Beers Group of Companies and benefits from over 126 years of diamond expertise. Forevermark diamonds are carefully selected and come from sources committed to high standards; they are beautifully crafted by a select group of Diamantaires and exclusively available from select Authorized Forevermark Jewelers. For more information and to find your nearest Authorized Forevermark Jeweler offering Forevermark Diamonds, go to www.forevermark.com.