From a Press Release
New JCKonline.com
Features Refreshed Design, Enhanced Content
and Responsive Design
JCK magazine and Reed Exhibitions recently announced the launch of a new, redesigned website, jckonline.com. Key features of the site include a cleaner and more sophisticated design, a more engaging user experience with enhanced search and navigation, and responsive design.
The content has been simplified into three main buckets—Industry, Retail, and Fashion—all accessed through the News & Trends navigation tab. Show information and editors' blogs are also now easier to access. "We'll never relinquish our ties to print, but we know that an impressive digital presence is key to growing JCK's reputation among a new generation of jewelers," said Victoria Gomelsky, Editor-in-Chief, JCK magazine.
"We are thrilled to introduce a new website platform that provides cohesive and seamless navigation between JCK magazine and JCK Events, allowing for a better user experience whether you are on your computer or mobile device. You'll notice that the new sites are more visually eye-catching, with larger graphic displays, to showcase the true beauty of the jewelry designs laced throughout the content," said Yancy Weinrich, Senior Vice President of JCK Events at Reed Exhibitions.
The new JCK website showcases more impactful and unique ad units, including the new JCK Branding Ad Unit. This unit allows advertisers to take center stage on the very first page of each unique visitor's daily visit and engage JCK's powerful audience of retailers.
"The ongoing trend in online advertising is a move away from click-through rates and toward branding opportunities. The new JCKonline provides our advertisers with larger ad units, including an IAB "Super Leaderboard," an IAB "Half Page," and our own custom Branding Ad Unit. These units offer advertisers branding opportunities to showcase their beautiful jewelry or essential services," said Mark Smelzer, Publisher of JCK magazine and JCKonline.com.
ABOUT JCK
JCK has been the industry authority on the jewelry business since 1869. Headquartered in New York City, JCK is owned by Reed Exhibitions and together they offer best-in-class publications, websites, and events. JCK magazine offers readers expanded coverage of the most important jewelry industry issues and style trends impacting their businesses. Reed Exhibitions is the world's leading events organizer and is the driving force behind the many successful jewelry industry shows including JCK Las Vegas, JCK Tucson, LUXURY, LUXURY Privé, LUXURY Miami, and Swiss Watch. Reed Exhibitions organizes 500 events in 43 countries, including trade and consumer exhibitions, conferences and meetings. You can visit JCK Publishers online at jckonline.com. You can visit Reed Exhibitions online at reedexpo.com.
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