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Monday, May 28, 2018

Emerald Expositions Announces the Launch of American Handcrafted™

via Press Release


Emerald Expositions Announces the Launch of American Handcrafted
The Newest, Must-Attend Trade Show for North American Handmade Products 
 


Emerald Expositions is pleased to announce that in September of 2018, they are launching a rebranding campaign for the widely respected ACRE™ shows, which will include a change of name to American Handcrafted™. The ACRE™ shows have long represented original, creative and quality products handmade in North America, and the new name, which will be launched with American Handcrafted™ Orlando, September 6-8, 2018, provides the community, as well as existing and prospective retail buyers, with both clarity and distinction.
 
“It is very important to us to keep our core audience in mind throughout this re-branding process,” noted Allison Garafalo, Show Director. “Buying handmade is becoming an increasingly important factor among consumers, and we’d like to expand our horizons by bringing veteran artists together with up-and-coming makers to showcase the best handmade products crafted in the U.S. and Canada. We feel the new name, and the new direction of our overall branding, speaks to that, and will serve to draw an increased number of buyers who are interested in this important retail category.”
 
American Handcrafted™ Orlando will feature a juried selection of North American artists representing a mix of all media and product categories in a region that is traditionally very successful for the handmade industry. The show will also feature on-site demonstrations, seminars, social media events and networking opportunities that will result in a creative and innovative environment for makers and buyers. The September timing of American Handcrafted™ Orlando allows for sufficient time to fill orders for the holiday selling season, and the show will be co-located with SURF Expo, which is a destination show for resort buyers on the east coast.

 
The February 2018 ACRE™ event, which was held at the Pennsylvania Convention Center, February 17-19, was the last featuring the former name and branding, before transitioning to American Handcrafted™ Philadelphia in 2019. Also in 2019, ACRE™ Las Vegas will become American Handcrafted™ Las Vegas.
 
About American Handcrafted™
American Handcrafted events focus on artisan craftsmanship and design showcasing established artists representing all mediums along with new and upcoming makers from the contemporary maker movementAmerican Handcrafted Orlando will be the first event to take place in 2018 under the new branding and will take place September 6-8, 2018 at the Orlando Convention Center.  Attendees including art & fine craft galleries, modern gift & home stores, independent retailers, art institutions, e-retailers, national retail chains, and museums are expected to attend.

American Handcrafted is owned by Emerald Expositions, the largest operator of business-to-business trade shows in the United States, with most of our shows dating back several decades. We currently operate more than 50 trade shows, including 31 of the top 250 trade shows in the country as ranked by TSNN, as well as numerous other events. Our events connect over 500,000 global attendees and exhibitors and occupy more than 6.9 million NSF of exhibition space. We have been recognized with many awards and accolades that reflect our industry leadership as well as the importance of our shows to the exhibitors and attendees we serve. More information about American Handcrafted Orlando can be found at americanhandcraftedshow.com
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