Google+ The Daily Jewel: The Collective Las Vegas “3 Shows, 1 Hall, 1 Badge” LVCC as Destination Venue


Saturday, April 13, 2019

The Collective Las Vegas “3 Shows, 1 Hall, 1 Badge” LVCC as Destination Venue

The Collective Las Vegas Creates 
“3 Shows, 1 Hall, 1 Badge” Message 
to Promote LVCC as Destination Venue

The three shows taking place at the Las Vegas Convention Center (LVCC) May 30th to June 3rd 2019 — AGTA GemFair™ Las Vegas, Las Vegas Antique Jewelry and Watch Show and PREMIER — launched their joint marketing campaign earlier this year...The Collective. 

In an effort to maximize the strength of the three shows, to highlight the benefits of exhibiting at LVCC, and to create a cohesive message to their buyer base that the LVCC is a destination venue during Market Week, all three of the shows’ organizers agreed to promote the “Reimagining the Market Week Experience” message in various publications, across social media platforms and in targeted online initiatives.

While each of the three shows will also market their events individually, the “1 Badge, 1 Hall, 3 Shows” message will remain consistent throughout their respective promotional campaigns.  

A landing page, provide both a centralized registration portal, as well as re-direct links to the registration pages of each of the three, independent events. In addition to promoting the LVCC as a destination venue, the campaign also highlights the more affordable price point exhibitors can take advantage of, as well as the exceptional customer service that both buyers and exhibitors can expect.

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