Google+ The Daily Jewel: Reena Ahluwalia Does It Again! "Shining Stars for Royal Asscher

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Thursday, June 30, 2011

Reena Ahluwalia Does It Again! "Shining Stars for Royal Asscher

Royal Asscher’s latest “'Shining Stars” affordable floating-diamonds collection made its debut at the Luxury at JCK and JCK Las Vegas Show. 


This latest collection designed by Reena Ahluwalia for Royal Asscher is inspired by the day and night of the African Savannah and its animal magnetism.


This new collection consists of beautiful pendants and stunning rings. The styles continue to feature free-floating diamonds encased in a fluid-filled sapphire dome, giving them the effect of shimmering stars.




Affordable and on trend are two descriptions that you seldom see side-by-side, but in this latest collection from Royal Asscher you get BOTH! Following the huge success of their "Stars of Africa" Collection, designer Reena Ahluwalia brings a VERY Fashionable and Affordable collection set in Gem Ceramic or Silver with Yellow & Rose Gold plating that still features their popular floating diamonds design.


"We strongly believe in using conflict-free diamonds for development. It was important for me to highlight Africa, yet again. Proceeds from sales will continue to support Royal Asscher's 'Stars of Africa', Africa-focused fundraising initiative." says Reena on the Royal Asscher Facebook page.


African savannah, abstract leopard and cheetah prints are the inspiration for 'Shining Stars' collection. One of 2011’s hottest looks and a look we are seeing as a strong influence this Fall.  We see this exotic trend hugely influencing runways and street fashion. Versatile to mix with any of your neutrals or with the bright color stories of the Fall Runways.





The Latest Member of the "Shining Stars" Collection...
Ceramics combined with 18k rose, yellow and white gold and floating diamonds. Ceramic is extremely durable, shatterproof and scratch-proof. It is also light weight as compared to metals such as platinum and gold.



ABOUT ROYAL ASSCHER: Legendary history of innovation and gemological excellence. Asscher family had cut the largest diamond ever found the 3105-carat Star of Africa (Cullinan) diamond in 1908. The company had also cut the ‘Excelsior’ diamond in 1903. Royal Asscher was the first company in the world to patent a diamond cut; The ‘Asscher Cut’ in 1902. They are also the inventors of the famous ‘Royal Asscher Cut’ introduced in 2001.http://www.royalasscher.com/en/page/38/history.html

ABOUT DESIGNER REENA AHLUWALIA: http://www.reenaahluwalia.com/Profile.html
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