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Wednesday, May 16, 2012

ROYAL ASSCHER TO OPEN FIRST POP-UP STORE IN LAS VEGAS

ROYAL ASSCHER TO OPEN FIRST POP-UP STORE IN THE SHOPPES AT THE PALAZZO, LAS VEGAS 


New York, NY  (May 11, 2012) – Royal Asscher Diamonds will open the doors of its first pop-up store in Vegas to consumers on May 17th to June 4th to a “one-off” experience including the launch of their floating diamond collection, “Shining Stars”.  Also on hand the vintage inspired tiara designed by Reena Ahluwalia to highlight Princess Catherine Middleton’s beauty, pay homage to the Royal Wedding and to the Royal Asscher diamonds that grace so many pieces in Great Britain's Crown Jewels.


Visitors will have the opportunity to pose with the diamond tiara, exclusively designed for the Royal wedding of Princess Catherine Middleton now Duchess of Cambridge and wife to William, Duke of Cambridge.  The tiara was one of the few the Duchess considered for her wedding day. Like the Queen of England, she adores Royal Asscher diamonds.

Created by jewelry designer Reena Ahluwalia for Royal Asscher, the bejeweled headpiece, is set with Royal Asscher Cut diamonds, as well as pear and round shaped white diamonds totaling 85 carats. Visitors will be allowed to take a picture with this unique piece.

This privilege is usually exclusively reserved for private clientele of Royal Asscher spending $250,000 and above. The Royal Asscher pop-up store welcomes guests daily from 12pm to 2pm.
Lita Asscher, President of Royal Asscher of America and 6th generation of her family to enter the business comments, “What’s important for the Royal Asscher company is that we are not a brand, we are a family. We wish to share our history and our gorgeous diamond cut, which speaks for itself when seen in person. To say it in my grandmother’s wise words: Let’s Celebrate Everyday Moments.”
During the JCK show, the Royal Asscher family will be available for special appointments for private sales and select retailers. Please contact Nicole Porto to book diary appointments. Other VIP events to be separately announced.

The Royal Asscher boutique’s operating hours will be Sunday – Thursday from 10:00 am - 11:00pm and Friday – Saturday from 10:00am - midnight. 


For more information please email nicole@royalasscher.com or call (212) 922 – 1908 and be sure to visit Royal Asscher in Las Vegas!

For more information on Royal Asscher, visit www.royalasscher.com 
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