SWISS WATCH: INCREASED EXPOSURE ATTRACTS MORE SERIOUS BUYERS
A Comprehensive Roster of High End Brands and Improved Services
Contribute to Success
Norwalk, CT (June 26, 2012) –JCK’s Swiss Watch completed its 10th year at JCK Las Vegas Jewelry Week with strong results. Exhibiting brands, including several newcomers, reported a more efficient show program, increased awareness and more serious buyers in its second year at Mandalay Bay. Swiss Watch took place during JCK Las Vegas Jewelry week from June 1st though 4th in the suites of Mandalay Bay, THEhotel and Mandarin Oriental.
A complement to JCK’s LUXURY event, Swiss Watch has been a member of the JCK Events portfolio for a decade. Traditionally marketed as a ‘By Appointment’ only show, JCK made increased efforts in 2012 to raise awareness of the high-end event, alerting members of the media and high-end buyers of its 30 member strong collective of exhibitors, concierge service for booking appointments and car service for trips to Mandarin Oriental, where Breitling exhibited.
“In the early days of Swiss Watch, you had to seek out appointments a little bit more on your own. But JCK has done a great job of alerting us to the fantastic representation of upscale brands exhibiting at Swiss Watch and taken any guesswork out of the process. We made our appointments though the concierge with ease and hit all of our target brands. It seems every watch brand we do business with is there and some really interesting new ones as well; it was one stop shopping for us,” says Hank Siegel of Hamilton Jewelers.
With regard to the exhibiting brands, Swiss Watch welcomed 2 new brands, Dubey & Schaldenbrand and FENDI, rounding out the Show’s representation from every area of the watch category.
“As a long standing exhibitor at Swiss Watch, we were very pleased again with the attendance of luxury buyers this year. We found all buyers to be pre-qualified and very motivated to conduct business. The appointments went very smoothly and the overall atmosphere was impressive. We left Swiss Watch feeling very positive about our commitment to the show, felt strongly regarding our ROI and are committed to the future and being part of the exhibitors,” said Michael Benavente, Managing Director, Americas, of Gucci Timepieces and Jewelry. “Thank you to the entire SWISS WATCH team for a positive and successful 2012 Swiss Watch show!"
As for services, the Show made vast improvements from 2011, the first year in the new location. A combination of concierge and car service, along with increased attention from hotel staff at the Suites of Mandalay Bay and THEhotel, made for “a memorable V.I.P experience,” according to Steven Kaiser, President of Kaiser Time. Mr. Kaiser went on to say, “Brands were very busy with serious buyers for the duration and the overall flow of the show was much improved. All in all, the show was a smashing success.”
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