Google+ The Daily Jewel: Jewelry And Watch Scoring System ( Launches


Tuesday, June 26, 2012

Jewelry And Watch Scoring System ( Launches

Jewelry And Watch Scoring System ( Launches:
How Does Your Jewelry Rank?

The Jewelry And Watch Scoring System ( launched April 23, 2012 to provide transparency to the jewelry manufacturing industry. gives shoppers access to unbiased evaluations by leading jewelry and watch appraisers.

The Jewelry And Watch Scoring System (JAWSS, is set to take a bite out of the secrecy surrounding the jewelry manufacturing industry. The new website provides consumers and retailers alike with unbiased reviews and scores of jewelry manufactures, specific jewelry lines and popular jewelry pieces.

The founder, Louis Valentine, explains, “JAWSS was created to bring some transparency to the jewelry industry. Diamonds and Natural Color Gemstones have been graded for a long time but the rest of the jewelry and watch industry was in the dark. Before there was no way for a buyer to know if a jewelry piece or watch was worth the money or not. It’s time to change all that and bring unbiased jewelry and watch ratings to the public so they can know the quality of the pieces they are looking at before they purchase.”

According to the US Department of Commerce jewelry and watch sales are a $65 billion dollar market. However, outside of metal marks and precious stone ratings it is difficult for the average consumer to know why one manufacturer is better than another. Why one ring can cost $200 dollars while a similar one by a different manufacturer fetches $2,000.

Similarly, retailers face complex buying decisions when choosing pieces for their stores.  At the JCK show in Las Vegas there are more than 2,500 companies from 22 countries displaying their jewelry and watches to retailers.   
“Buyers can spend days looking at thousands of jewelry pieces. It’s mind-boggling. Determining quality is difficult particularly in women’s fashion jewelry and bridge pieces. JAWSS appraisers are busy establishing who is and who isn’t providing a good product,” says Louis Valentine.  “When you spend $50,000 on a car you can read unbiased professional reviews. We think the same thing should be true when you buy a $50,000 watch or necklace- or even a $200 graduation gift.” membership is available to everyone for free. A nominal fee to access scores and ratings has been set to support the unbiased reviews. The network also offers consumers the opportunity to rate and review jewelry and watches for free.

JAWSS forwards consumer reviews directly to the manufacturers to promote greater transparency and increase quality standards.

About the Company
JAWSS is an expert, independent organization whose mission is to maintain a fair, just, and informative marketplace. Our jewelry experts test manufacturers' products through a comprehensive set of standards. The experts at JAWSS provide non-bias, impartial analysis on hundreds of jewelry and watch brands in three different categories: Craftsmanship, Material, and Value.

Louis Valentine, the CEO and founder of, possesses a wealth of expertise in the jewelry field. Being in the jewelry industry for more than 13 years, he helped co-found in 1999 and Co-founded in 2010. He is also the inventor of the Daily Diamond Report and patent-pending Diamatch Networks.

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