Google+ The Daily Jewel: Milenyum Mining Will No Longer Use "Zultanite" Tradename


Monday, August 20, 2012

Milenyum Mining Will No Longer Use "Zultanite" Tradename

Milenyum Mining Will No Longer 
Promote "Zultanite Trademark" 
for its Turkish Diaspore

Erica Courtney's Madeline ring has 0.31 cts. t.w.
diamonds and a 5.32 ct Turkish Diaspore in 18k gold
Milenyum Mining Ltd (MML) the world’s only supplier of the Turkish gemstone, color change diaspore, announces the termination of its relationship and support of the Zultanite Trademark.

Mr. Murat Akgun, President of MML and the person who dedicated decades of his life to bringing the spectacular Turkish diaspore to its so well deserved worldwide fame and acclamation as 'Zultanite', decided that the promotion of this rare and unique gem will be better served under its genuine mineralogical name, rather than constriction by the bounds of a trademark. Mr. Akgun feels that branding will never actually permit to entirely set free the whole beauty and magic of this national treasure.

Stephen Webster's Pendant and Earrings have diamonds
and Turkish Diaspore in 18k White Gold.
Turkish diaspore is mined directly from its host rock at the world’s only known gem quality diaspore deposit, high in Turkey’s Anatolian Mountains and is internationally acclaimed by connoisseurs.

From now on MML will provide only unbranded Turkish diaspore, under its original geological true name. The mining company is famous for ethical mining techniques with environmentally safe procedures that protect water sources from chemicals, debris, rubbish, silt and biological pollutants; minimise the destruction of flora and fauna; restore mined land as close as possible to its original condition and furthermore, strongly oppose unfair labor practices and believe all employers should provide safe working environments.

With the latest massive increase of European and US interest in this beautiful and extraordinary rare gemstone, MML believes that the only true and effective marketing and distribution is not through a proprietary brand but by the gem’s own beauty and magic – Turkish diaspore speaks for itself, indoors or outdoors, by day or night, and radiates a subtle, sophisticated appeal. The gem’s beguiling colour palette, combined with an exotic pedigree, will continue to enchant jewellery connoisseurs around the globe.

Source:  PR Newswire
MML is the world’s sole supplier of Turkish Diaspore. Responsible for all cutting and marketing of this phenomenal gemstone, our mission is to introduce jewellery connoisseurs around the globe to Turkish diaspore’s unique beauty and rarity. MML is a member of The International Colored Gemstone Association.

At the heart of this striking neckpiece by Stephen Webster sits the "Sultan's Shield" a 96.20 carat gem - the largest faceted Turkish Diaspore on record.  It took Master Gem Cutter, Stephen Kotlowski over 30 hours to cut this treasure  from a raw crystal that weighed in at 72.53 grams! The photo inserts show the stone's reaction to different light sources. 

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