This Christmas holiday season, Forevermark, the diamond brand from the De Beers Group, will bring a powerful commercial to national television. Forevermark previously announced plans to develop a commercial centered on its new ''The Center of My Universe™''concept, made available to all Forevermark retail partners.
Now Forevermark will be running the commercial on a brand level through a national television plan. Through network and cable channels, the commercial will reach affluent men and women during premium programming from mid-November until Christmas. The commercial will also be featured in a variety of high-impact digital video placements, including Full Episode Players and top network websites.
In addition, The Center of My Universe from Forevermark brand campaign will include national newspapers, magazines, other online advertising outlets, social media support, website features, in-store materials, and public relations. Announced at JCK Vegas, Forevermark will launch The Center of My Universe during the fourth quarter. The product concept provides a twist on a classic design that has been trending upward over the past several years: the halo setting.
The Center Of My Universe will create a unique emotional focus, meaning and relevance around this design motif that is anchored in the strength and brilliance of one central Forevermark diamond. The Center of My Universe concept celebrates her - the unique, beautiful woman he loves who is the central force in his life, holding together and keeping in motion the many different aspects of the universe they share. She is his everything – the center of his universe.
Forevermark officially launched in the U.S. consumer marketplace in Fall 2011 with support from Forevermark Diamantaire partners including Dali Diamond Company/A. Link, Diarough/Emby International-Uni Design, Eurostar Diamonds International, HRA-Crossworks, Julius Klein Group/Ritani, Leo Schachter Diamonds, Pluczenik Diamond Company, Premier Gem, Rosy Blue, Trau Bros, and Venus Jewel, and Forevermark Manufacturers A. Jaffe, H.J. Namdar, Memoire, Rahaminov Diamond, SES Creations and VJ Designs. Forevermark is available in a variety of independent jewelers nationwide.
Source: Press Release - Forevermark