DOES YOUR JEWELRY STAND THE “TEST OF TIME?”;
PLATINUM GUILD INTERATIONAL USA LAUNCHES NEW MULTIMEDIA CAMPAIGN
NEW YORK, NY (August 29, 2012)— Platinum is the most precious of metals, renowned for its remarkable properties. Often chosen for engagement rings and wedding bands, platinum symbolizes a love that will last forever. Why? Unlike metals that will change color and wear away over time, platinum is naturally white, so it will never fade and it is durable, so it will not wear away. Platinum will literally stand the test of time.
Platinum Guild International (PGI-USA) has launched a successful new online multimedia media campaign called “Test of Time” to highlight platinum’s unfading and unchanging nature. The program consists of various units, including an expandable banner ad that contains video with style tips and platinum information, a gallery of jewelry to browse, and an interactive ring for consumers to learn more about platinum. Banners are hosted on The Knot and Martha Stewart Weddings websites and a static banner ad lives on the David’s Bridal website. The campaign is designed to provide further education on the benefits of platinum, particularly that it is a pure white metal that will never fade. All of the units lead the consumer to additional platinum education on www.preciousplatinum.com.
The campaign is one of the most effective for PGI to date. It is currently outperforming industry benchmarks given the following recorded statistics: a click-thru rate of 0.35%, versus a 0.13% average for jewelry ads; interaction rate of 3.08% versus 0.09% average; a 0:30 seconds average time spent on the banner versus 0:09 seconds average; and higher quality traffic to preciousplatinum.com with up to 2:39 minutes spent on the site and 2.34 pages per visit versus the historical expectation of 1:55 and 1.89 respectively. The data is undeniable!
“Platinum is the best choice for engagement rings, wedding bands and other fine jewelry that symbolizes life’s most memorable moments,” says PGI-USA President Huw Daniel. “The ‘Test of Time’ creative schematic brings the qualities of platinum to life in a way that allows the consumer to make this connection and the overwhelming response has proven this.”
To view the “Test of Time” expandable banner ad in action, please visit the Martha Stewart Weddings page. For more information, contact Amanda Tropila at 212-404-1605 or email@example.com.
Platinum Guild International is dedicated to promoting platinum and its, pure, rare and eternal qualities to the consumer and the jewelry trade. PGI has offices in each of the world's major jewelry markets, providing information, assistance and education on all aspects of platinum jewelry. For more information please visit www.platinumguild.com