PLATINUM FAN’S FAVORITES
MARTHA STEWART WEDDINGS' FANS CHOICES
IN PLATINUM JEWELRY UNVEILED
The public has spoken and the results are in for the Martha Stewart Weddings Fan Favorites contest. Fans of the newly re-launched Platinum Jewelry Facebook page were invited to vote for their favorite platinum pieces by “liking” their preferences from a gallery of over 80 designs.
40 designs were chosen and are currently housed in a stunning slideshow on the Martha Stewart Weddings website with an icon designating them “Platinum Fan Favorites.” Some of the winning brands in the MSW jewelry gallery include: Danhov, Tacori, Erica Courtney (picture left), Novell, James Allen, Claude Thibaudeau, Mark Schneider, Chad Allison (picture right) and Designs by Vatché.
This contest is just one of PGI’s latest marketing initiatives to bring millennial consumers a fun and interactive jewelry experience via the media platforms they spend the most time on. The hands-on nature of such a contest allows consumers to forge a stronger connection to platinum jewelry designs while learning more about the special characteristics of platinum.
“Our research shows that the platinum customer is more digitally savvy providing the industry many opportunities to engage with them even before they arrive in store. This kind of promotion serves to expose them to the latest designs in platinum and gives them a better understanding of what sets platinum apart from all other metals” Huw Daniel, President PGI USA says.
Platinum Guild International is dedicated to promoting platinum and its pure, rare and eternal qualities to the consumer and the jewelry trade. PGI has offices in each of the world's major jewelry markets, providing information, assistance and education on all aspects of platinum jewelry. For more information please visit www.platinumguild.com