MARTHA STEWART WEDDINGS PLATINUM FAN’S FAVORITES!

PLATINUM FAN’S FAVORITES

MARTHA STEWART WEDDINGS' FANS CHOICES 

IN PLATINUM JEWELRY UNVEILED

The public has spoken and the results are in for the Martha Stewart Weddings Fan Favorites contest.  Fans of the newly re-launched Platinum Jewelry Facebook page  were invited to vote for their favorite platinum pieces by “liking” their preferences from a gallery of over 80 designs.  

40 designs were chosen and are currently housed in a stunning slideshow on the Martha Stewart Weddings website with an icon designating them “Platinum Fan Favorites.”  Some of the winning brands in the MSW jewelry gallery include: Danhov, Tacori, Erica Courtney (picture left), Novell, James Allen, Claude Thibaudeau, Mark Schneider, Chad Allison (picture right) and Designs by Vatché. 

 

This contest is just one of PGI’s latest marketing initiatives to bring millennial consumers a fun and interactive jewelry experience via the media platforms they spend the most time on. The hands-on nature of such a contest allows consumers to forge a stronger connection to platinum jewelry designs while learning more about the special characteristics of platinum.

“Our research shows that the platinum customer is more digitally savvy providing the industry many opportunities to engage with them even before they arrive in store.  This kind of promotion serves to expose them to the latest designs in platinum and gives them a better understanding of what sets platinum apart from all other metals” Huw Daniel, President PGI USA says.

About PGI-USA:

Platinum Guild International is dedicated to promoting platinum and its pure, rare and eternal qualities to the consumer and the jewelry trade.  PGI has offices in each of the world's major jewelry markets, providing information, assistance and education on all aspects of platinum jewelry. For more information please visit www.platinumguild.com

PLATINUM GUILD INTERNATIONAL PARTNERS WITH MARTHA STEWART WEDDINGS

SOCIAL MEDIA MARKETING REACHES MILLENNIALS;

PLATINUM GUILD INTERNATIONAL PARTNERS WITH MARTHA STEWART WEDDINGS

FOR PLATINUM JEWELRY FACEBOOK CONTEST 

Erik Stewart Jewelry platinum, sapphire, and diamond ring.
A modern adaptation of an Elizabethan collar 

NEW YORK, NY — Reaching today’s most technologically savvy audience is about two things: originality and engagement. This new generation of consumer is called the millennials and they are quite literally always “connected” through the internet and social media, so the objective is to reach them in their environment. 

As this area of the marketing landscape expands, Platinum Guild International-USA is developing new programs to bring millennials a fun and interactive jewelry experience.  

Launches have included the “Platinum Promise” Application where fans of Platinum Jewelry were encouraged to virtually engrave special promises to loved ones on platinum bands and, most recently, a current Facebook promotion with Martha Stewart Weddings.  

Pioneer Gems platinum cufflinks featuring moonstones
accented with sapphires and diamonds 

Fans are invited to choose favorites from a photo gallery of over 80 designs and those with the most “likes” when voting closes on July 16^th will be housed on Martha Stewarts Weddings’ website under “Martha Stewart Weddings Fan Favorites”.  

The experience allows consumers to directly influence which designs are showcased, offering a personal connection to a selection of unique platinum jewelry designs.   Users can vote on PGI’s recently re-launched facebook page www.facebook.com/jewelryplatinum. 

...and while you are thinking about it, why not stop by the Gallery and VOTE your favorite up!

About PGI-USA:

Platinum Guild International is dedicated to promoting platinum and its, pure, rare and eternal qualities to the consumer and the jewelry trade.  PGI has offices in each of the world's major jewelry markets, providing information, assistance and education on all aspects of platinum jewelry. For more information please visit www.platinumguild.com