OFFICIAL WEBSITE LAUNCH FROM DESIGNER NAYNA MEHTA

FINE JEWELRY DESIGNER NAYNA MEHTA ANNOUCES THE
OFFICIAL WEBSITE LAUNCH OF HER EPONYMOUS BRAND 

Over five exclusive collections under the House of Mehta including Naturally Pink™
are now available online for the first time in over three decades

Nayna Mehta, the Mumbai based jewelry designer and artist with over 30 years of experience delivering masterful works of precious jewelry, has officially launched her e-commerce website: www.naynamehta.com. 

The website features the new pink diamond collection, Naturally Pink™, as well as Nayna’s designs from her Diamond Slice Collection, Pressure Set Collection, Tassel Collection, and Mosaic Collection.

Breaking through the status quo of her heritage, she embarked on a path of the belief system to achieve her life’s dreams. Nayna graduated from H.R College at Mumbai University, while simultaneously apprenticing to learn about the diamond trade. Her initial in-house business grew to reach global markets in 1982, after which she pursued a course at the prestigious Gemological Institute of America (GIA). Using the world as her muse Nayna now presents her jewelry, made from the most exquisite of gemstones and noble metals, on her new e-commerce website. 

Her signature collection, The Naturally Pink™ collection tagged as "Less than one In A Million" signifies the extreme scarcity and limited worldwide supply of natural pink diamonds. The collection has an even product assortment of both bridal and fashion pieces ensuring its quality by using medium intense pink diamonds with pave work, and a unique double casting of rose and white gold.

As an ode to freedom and individuality, the one-of-a-kind pieces from The Diamond Slice Collection feature a combination of traditional brilliantly cut diamonds and gently faceted but highly polished diamond ‘slices,’ showcasing the more natural state of a diamond in free-form shapes rather than a traditional cut.

By use of technological advancements for jewelry making, The Pressure Set Collection’s pieces are set by using the pressure from the surrounding diamonds, allowing pieces to have a center diamond set securely in place, giving it a larger and uninterrupted look of uniformity. 

The Tassel Collection embodies the playful side of its owner with its affordable tiny links of polished silver, which are delicately put together into long strands of sitting under various elements of earrings or necklaces. 

Tirelessly sculptured to perfection, the Mosaic Collection’s pieces are a blend of all different cuts and shapes of diamonds uniquely set in a free-wheeling pattern, giving a truly distinctive look to the pieces of jewelry.

Each collection’s piece is firmly fashioned into the “Belief System,” stating that above all else, jewelry is about the passion of the one who gives, and the emotion of the one who receives, unveiling a story for every celebration. This “Belief System” is core to Nayna, “The essence of any piece of jewelry is the hidden story, beating like a heart, inside the casing of precious metals and gemstones. My greatest inspiration is to learn about the special occasions and celebrations that follow the gifting of my jewelry." After years of working with talented artisans and designers in the industry, Nayna now has the opportunity to bring these products manufactured with the highest global standards, directly to the mainstream consumer with the launch of her website, www.naynamehta.com.

Nayna Mehta, renowned jewelry designer from Mumbai has created an established name for herself in the fine jewelry industry with over 30 years of experience in designing, producing, and marketing jewelry. Armed with a design degree, an eye for detail, a flair for style and impeccable taste, Nayna operates her private label working out of New York and Mumbai. The launch of her website, www.naynamehta.com  showcases her genuine passion for pink diamonds, and she is now at the forefront of making the previously unattainable pieces attainable for consumers. Nayna’s influences are as far ranging as Turkish gold rolling to Italian meshwork, that have spurred from her various visits to jeweler centers throughout the world. Nayna is best known for her creation of the monument of the Twin Towers of New York City in diamond and gold.