Estenza Geometric Shapes in Diamonds and Colored Stone Jewelry
Estenza’s Fashion-Forward Geometric Diamond and Colored Stone Jewelry Debuts to the U.S. Market
The recently created firm has 45 years of manufacturing savvy and connections abroad to help fuel momentum for its design-focused future.
SAN FRANCISCO, Aug. 5, 2014: Fashion-forward gold, diamond and colored gemstone jewelry from Estenza is now available to the U.S. market! The Estenza collection features modern classic styles and easy-to-appreciate geometric forms, including the frequently occurring navette seen in stone shapes, silhouettes with negative space and subtle effects in metal work. Estenza’s jewelry is made in 14k and 18k gold with bold cuts of gems like blue topaz and purple amethyst, with most offset by healthy accents of colorless diamond pavé. Estenza’s bridal jewelry includes American favorites like halo settings, split shanks, modified three-stone looks and more. All engagement rings have complimentary bands, as well as unique stackables to add onto existing sets or create entirely new statements. A Smart Luxe bridal line made in 14k gold offers entry price points starting at $1,050. Suggested retail prices for 14k gold fashion looks start at $2,500, while 18k gold bridal pieces start at $3,000.
The recently created fine jewelry firm brings 45 years of custom design and manufacturing experience in India to the U.S. thanks to the Kedia family. Founder, jeweler and designer Vijay Kedia lends his seasoned vision to the fresh perspective of the next generation—his son and daughter-in-law Vinay and Priyanka Kedia, respectively. Vinay heads up business development while Priyanka aids on the design side.
Priyanka designs pieces for wear everyday that still offer the look and feel of high jewelry. “I just don’t want to keep waiting for an occasion to wear my jewelry,” she explains. “I want to be able to wear it every day. Now other women can, too, with Estenza’s meticulously crafted jewelry made through the art of wax casting, with hand-set diamonds and gemstones that give each piece the quality and detail of one-of-a-kind high jewel.”
Retailers love the collection for its standout styling and color stories, quality of manufacture, quick turns, variety of inventory and the Kedia’s eagerness to work closely with stores to provide merchandise that moves. Fashion editors, meanwhile, will appreciate the line’s on-trend colors and oversize gemstone proportions ideal for big statements in photo shoots and on product pages.
As part of Estenza’s re-branding process for the U.S. market, the company unveiled Estenza.com, a beautifully executed website with magazine-quality professional model photography and still life product shots. The site is easy to navigate, has drop-down menus for styles, collections, gift suggestions and categories like stacking rings. Links to Estenza’s Facebook, Instagram, Twitter, Pinterest and Google+ accounts are also accessible, as is a blog.
Estenza has 70 U.S. accounts to date, and the firm’s fine jewelry is available for wholesale purchase only to the trade. High-resolution digital model and product shot photography is available upon request, as are samples for editorial photography.
About Estenza: Estenza emerged quietly on the American jewelry scene in 2013, embarking on a re-branding journey from its U.S. headquarters in San Francisco. The family-run firm has 45 years of fine jewelry manufacturing and custom-made jewelry experience in India thanks to co-founder jeweler and designer Vijay Kedia, while his son and daughter-in-law Vinay and Priyanka Kedia head up sales and marketing and assist with design. Estenza has a wide and deep bridal jewelry inventory, and a growing and popular fine fashion line in karat gold. All the jewelry is made in India, Hong Kong and Thailand. Estenza sells only to the trade, and is a member of Jewelers of America.