Google+ The Daily Jewel: #JWLV - India Launches New Business Development and Marketing Campaign to the Americas #JCKLV


Wednesday, August 6, 2014

#JWLV - India Launches New Business Development and Marketing Campaign to the Americas #JCKLV

JCK  Las Vegas is gorgeous gems and jewelry - but it is so much more.  Networking is at it's peak and the opportunity to develop a working relationship with Jewelers, Designers and Manufacturers from other countries is one you should take advantage of....India's 
Gem & Jewellery Export Promotion Council (GJEPC) has a hand 
in several aspects of show, from the India Pavilion to putting together innovative Business Development Conferences.

      GJEPC – India Launches New Business Development and Marketing                                  Campaign to U.S., Canada and South America

At a news conference India’s premier gem and jewelry organization, the Gem & Jewellery Export Promotion Council (GJEPC) – India announced a major, new, multi-level business development campaign focused on the U.S., Canadian and South American markets.

The purpose of the campaign is to reinvigorate, strengthen and expand GJEPC’s business development efforts and build trusted relationships between India’s key jewelry industry companies and individuals and their counterparts in these American markets.

First, the Council is setting up a series of in-depth Business Development Conferences (BDCs) so that the GJEPC-India and its colleagues in the Americas will have opportunities to meet in person, discuss issues and find solutions.

Next, the groups will work on developing “best practices” directed at meeting today’s rapidly changing business landscape. The third step is to create an atmosphere that is continually replenishing and reinvigorating vendor/client relations with face-to-face meetings and social events designed to create new ideas and engender even stronger business partnerships and personal ties.

Fourth, the BDCs allow both groups to listen to important and relevant keynote topics presented for thoughtful discussions between the global colleagues as they work to build new and profitable economic bridges and enhance personal relationships.

Additionally, the Council plans to sponsor other activities that will support and bolster this work as the campaign goes forward.
According to GJEPC – India Chairman Vipul Shah,“We know that the U.S., Canadian and South American markets are uniquely important to our Indian gem and jewelry industry. India is one of the leading and preferred importing and sourcing destinations for these regions when it come to gems and jewellery. We look forward to meeting our colleagues from the Americas face-to-face to talk about all aspects of the gem and jewelry trade and how we can better work together to the greater success of all.”

The Council plans to hold several face-to-face business development meetings in Phase One of a three-year-long campaign. The Council will host ancillary events to support the campaign and other activities.

According to Shah, the first meeting will be a four-day event called the “2014 Indo/U.S. Business Development Conference” (BDC), to be held in Chicago, Illinois on Sept. 5-8, 2014.

Participants will hammer out new and better ways to work together in all aspects of the gem and jewelry trade, including manufacturing, design, production, gem and jewelry material acquisition and retail marketing.

Shah said, “This September BDC is the first such event held in the U.S. For us, this is a significant outreach program to the Western Hemisphere, not only looking at our important markets, but including our colleagues, clients and competitors. In today’s world, change is constant, and we hope BDCs, such as the one upcoming in Chicago, and the many supporting activities we have planned, will make sure India’s gem and jewellery industry is tied firmly into the world’s trends, technologies and capabilities.”

“Our Indian business community is one of the front runners in following ethical business practices through various CSR activities carried out to support social causes including adopting ‘No Child Labour’ Policy. GJEPC through its strong nework and being a responsible KP member has propogated and ensured that the diamonds engaged in the trade are conflict free”, Shah stated.

GJEPC’s Vice Chairman Pankaj Parekh added, “We are looking forward to developing
close business and personal ties with people throughout the Americans. Traveling to our important markets will help us learn more about the people there and how to strengthen and grow many wide-ranging business interests together.”

Also at the meeting, Parekh said that the BDC will “share information into the Council’s ‘Buyer/Seller Matching Initiative’, and showcase the beauty, artistry and production values of gorgeous Indian jewelry.”

Parekh said they expect to see 15 manufacturer/exporters from India with 15 to 20 companies from North America participating at the Chicago event.  

The Chicago conference is being organized and run on behalf of the GJEPC – India by Whitney Sielaff and Rick Bannerot of S&B Partners, LLC. They also organized the Council’s two BDCs held in India.

The India Pavilion at JCK:

For the 11th consecutive year the GJEPC hosted the India Pavilion with around 65 top exporter members from the gem and jewelry, including studded jewellery, diamonds &and colored gemstones. The Pavilion occupies almost 105 booths.

The Council upgraded the look and feel of the India Pavilion with upgraded lights and furniture and attendees at JCK Las Vegas got the first look at the new Pavilion. The new Pavilion has a more vibrant and sophisticated look, adding to the overall visitor experience at the Indian Pavilion.

The India Gallery at JCK:

Set up at the popular “Shark Reef” venue in the Mandalay Bay, the “India Gallery” provides 8-10 showcases displaying some of the country’s most exquisite range of Indian gem and jewellery products. The items on display were handpicked by the Council.

Key officials presenting at the news conference:

GJEPC Chairman Vipul Shan

GJEPC Vice Chairman Pankaj Parekh

About GJEPC – India:

India’s Gem and Jewellery Export Promotion Council – is the apex body of the Indian gem and jewellery industry and represents, promotes and markets Indian jewellery artists, designers, manufacturers and exporters from all over the country to markets throughout the world. Established in 1966, the Council represents more than 5,300 gem and jewellery members. GJEPC India works as the single powerful engine of cooperation, consolidation, education, marketing and promotion to benefit the Indian jewellery industry by showcase its products worldwide and establishing it as a leading player in the international jewellery segment.  For more information, please visit or its Facebook page at

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