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Tuesday, September 2, 2014

#JWLV Google Glass at Trade Shows? THOUGHTS?

There was some controversy during the Las Vegas Tradeshows...you may have noticed a gentleman walking around with Google Glass.

In their press release Diamond Concierge Service claims to connect Vendor and Consumer at Trade Shows....but isn't the concept of a Trade show to connect vendors and retailers?   ...and with so much of product at a show priced at wholesale are we stealing from the retailer?

DCS press release follows....

Industry-Only Trade Show Is Transformed Into the World's Largest Jewelry Store for Consumers


NEW YORK, NY--(Marketwired - Jul 25, 2014) - Jewelry retailer Diamond Concierge Servicepioneers live video streaming with Google Glass to sell jewelry from vendor booths insidetrade shows during the JA New York Jewelry Show, July 27-29, and the New York Antique Jewelry & Watch Show, July 25-29. When a customer's ideal product is located at the show, Diamond Concierge Service founder Ron Khordi will wear Google Glass at the show vendor's booth to broadcast live video of their products to a customer's smartphone. Jewelry trade shows, previously accessible only to industry members, are transformed into the world's largest jewelry store for any consumer via Google Glass' live video streaming capabilities.
"The retail jewelry industry evolved quickly in the internet age. The jewelry store was a meeting point between a customer, company, and product. The desktop computer allowed the customer to remain at home, while connecting to a company and product. The mobile device allowed the customer to connect from anywhere," says Khordi.
Google Glass enables the next step in the evolution, says Khordi, "by connecting the product, wherever it is using our salesperson's wearable device, and our customer, wherever they are using their mobile device." Diamond Concierge Service is betting this new mobile-to-mobile selling model will set itself apart from traditional jewelry store or website models.
Vendors benefit by dramatically reducing the time lag between a show and receiving payments, since most jewelry stores demand payment terms or merchandise consignment due to slow turnover rates. With Google Glass, Diamond Concierge Service sells to customers during the show, and its vendors are paid immediately.

What is interesting to me is this statement on their website - I spoke to the guy with Glass at the JCK show (I don't know if it was Ron ) but even he admitted that people weren't happy to see him at the show...he claimed they didn't understand....


About Diamond Concierge Service
Second-generation jewelry company, headquartered in New York's diamond district with a satellite office in Ramat Gan, Israel's diamond manufacturing center. It shares three decades of access to worldwide diamond suppliers with customers to find better options than stores or websites. Google Glass streams live video to customers direct from supplier locations. Ron Khordi is the first Google Glass explorer to adapt its functionality to the jewelry industry.

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