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Thursday, November 27, 2014

Platinum Pairings from Platinum Guild International (PGI-USA) and Refinery29

Harry Kotlar Platinum Three Stone
Engagement Ring With Radiant Cut
Yellow Diamond Surrounded By
Signature Harmonie Pave,

Just in time for those of you who are planning a Holiday Proposal or just looking for that Fabulous piece for an event...Platinum Pairings,” a custom content series that highlights the unique qualities of platinum and its relevance to today’s style trends." 

The Platinum Guild International (PGI-USA) has again partnered with Refinery29, the largest independent fashion and lifestyle website.  The partnership, which launched in 2013, speaks to millennial consumers outside of the bridal space that serves to reach a larger target audience.

Perfect for any special Holiday event, Erica Courtney Platinum And
Diamond Oval Namibian
TourmalineEarrings, 
Within the program, three handpicked R29 bloggers were invited to view a live selection of platinum jewelry and choose pieces that most spoke to their personal style.  The resulting post offers a clear view of each blogger’s distinct taste, telling their story through timeless platinum jewelry picks. 

Bring Platinum into your everyday wear
with Wendy Brandes Platinum Barbed 
Wire Stackable Band,

Intermix's social media coordinator Kristen Lam, blogger Krystal Schlegel, and creative consultant Brynn Elliott Watkins chose their favorite pieces from the Platinum Guild International showroom in Manhattan, and, they share their styling tricks to make these stunners work for the everyday.

The program is also supported by PGI USA’s newest trade advertising campaign which shows seasonal trends in platinum through the Refinery29 “Platinum Pairings” gallery.  The campaign kicked off the week of November 10th and will run on National Jeweler and JCK online.


About Platinum Guild International (PGI):
Platinum Guild International is dedicated to promoting platinum and its pure, rare and eternal qualities to the consumer and the jewelry trade. PGI has offices in the US, China, Japan, India and London, providing information, assistance and education on all aspects of platinum jewelry.
For more information please visit:
PGI-USA’s consumer site: www.preciousplatinum.com
PGI-USA’s Facebook page: www.facebook.com/jewelryplatinum
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