Mother-Daughter Styling Team Delivers A Fresh Look For #Rahaminov #Diamonds

from Press Release

RAHAMINOV DIAMONDS DEBUTS NEW AD CAMPAIGN IN ADVANCE OF JCK LAS VEGAS

A mother-daughters styling team delivers a fresh look for the family-entrenched brand’s latest effort 

It’s a family affair at Rahaminov Diamonds. In advance of the brand’s upcoming exhibit at JCK Las Vegas, Rahaminov Diamonds has released select images from their new advertising campaign, which will formally debut in  May. 

Styled completely by the women of the Rahaminov family at their Malibu home, the images reveal a fresher, younger take than previous campaigns, in line with the brand’s nod towards the next generation of jewelry buyers.

Selected from a casting of over thirty models, Keely King, represented by LA Models, is the face of the campaign. 

“We knew immediately she was the one,” shared Melanie Goldfiner, Director of Marketing for her family’s brand. “She is young, fresh-faced and representative of who we believe embodies the next generation of Rahaminov Diamond loyalists.”

Campaign images range from lifestyle to product-focused, and incorporate fashion and  everyday pieces, as well as the one-of- a-kind diamond-intensive masterpieces for which
the brand is known.

Nicol Goldfiner Barlev, the brand’s second-generation designer explains, “This campaign truly highlights the versatility of the collection, while still remaining true to the core aspects of our brand.” She continues, “From the everyday, wearable pieces, to the special occasion treasures, it shows that there is something for every stage of your life.”

The new campaign will debut in the May issue of JCK Magazine and will kick-off a print
and online presence to be featured in various trade publications through the end of the
year. There is also a dedicated social media campaign in the works. The new imagery will also be available to Rahaminov’s exclusive network of retailers for use in local market promotions this fall.

ABOUT RAHAMINOV: Rahaminov Diamonds is an internationally recognized diamond house known for its timeless jewelry and impressive diamond inventory. Our exquisite designs showcase rare and important diamonds, brought to life through unparalleled craftsmanship with attention to detail. We believe that the diamond is as rare as the woman who wears it; a sentiment that stems from the fact that our pieces are designed for women by women. At Rahaminov Diamonds, the diamond inspires the design. For more information, visit www.rahaminov.com

INSPIRATION SPARKLES FROM THEIR NEXT GENERATION’S INFLUENCE AT RAHAMINOV DIAMONDS

from a Press Release

THE NEXT GENERATION’S INFLUENCE 

SPARKLES AT RAHAMINOV DIAMONDS

Inspiration from a younger generation provides modern take 

on the family-entrenched brand’s storied classics

As the saying goes, the apple does not fall far from the tree. This is clearly demonstrated in the halls of Rahaminov Diamonds’ modern DTLA global headquarters. The brand will debut a collection of modernized classics at this weekend’s Centurion Show in Phoenix, Arizona. Comprised of chokers, stackable bangles, wearable hoops and on-trend minimized stud earrings, the new pieces are inline with the brand’s customary high quality diamonds and meticulous craftsmanship. Yet they exude a younger, more modern and edgy appeal than the brand’s tried and true staples, for which they are known.

A selection of pieces to debut at Centurion.

Nicol Goldfiner Barlev, the brand’s second-generation designer explains, “the new pieces
are still within the essence of Rahaminov, but they are designed with a younger clientele
in mind.” She continues, “She is someone who understands the value and appreciates the
craftsmanship, but wants something slightly different from her mother when building her
own collection.”

Mrs. Goldfiner Barlev understands this new client, as she embodies her. Working side by
side with her mother, company co-founder, Tamara Rahaminov Goldfiner, the two
partner on developing and designing the brand’s latest offerings. It has been two years
since Nicol joined the family business, and her intuition and influence are now clearly on
display with this new collection. 

Keeping within the family affair, Mrs. Goldfiner Barlev’s sister, Melanie, focuses on the
brand’s sales, and marketing, which will also be given a fresh direction with a new
advertising campaign to be shot this spring, debuting at JCK Las Vegas. “We recognize
the need to evolve the collection to meet the desires of a new generation of consumers,
while still remaining true to our brand,” Melanie comments. From a merchandising
perspective, family dynamics will also be visible at the brand’s Centurion salon. “We will
be showcasing our classics, juxtaposed against the new modern versions, for a mother-
daughter retrospective type presentation,” Ms. Goldfiner explains.

The latest collection offerings are the yield of a strong prior year, which included the
launch of the uber-achieving Movál collection and a successful retailer-marketing
program. “2016 was a stellar year for our brand,” shares Amir Goldfiner, the brand’s co-
founder. “We look to continue that success at Centurion with a sneak peek of the more
design-focused collection, to be fully presented at JCK Las Vegas in June.”

ABOUT RAHAMINOV: Rahaminov Diamonds is an internationally recognized diamond house known for its timeless jewelry and impressive diamond inventory. Our 
exquisite designs showcase rare and important diamonds, brought to life through unparalleled craftsmanship with attention to detail. We believe that the diamond is as rare 
as the woman who wears it; a sentiment that stems from the fact that our pieces are designed for women by women. At Rahaminov Diamonds, the diamond inspires the design. 

For more information, visit www.rahaminov.com.