GIA's 4Cs App Now On Android In English & Simplified Chinese

Interactive Diamond Tool Now Available for Android

GIA announces 4Cs app for Android in English and Simplified Chinese

CARLSBAD, Calif. – Feb. 27, 2013 – Owners of Android phones and tablets like the Kindle Fire and Samsung Galaxy can now benefit from GIA’s (Gemological Institute of America) free interactive diamond app for consumers and retailers, available in both English and Simplified Chinese. The app engages consumers with interactive features, video content and information on the GIA-created 4Cs (Color, Clarity, Cut and Carat Weight) of diamond quality.

“Bringing objective information about gems and jewelry to people when and where they want it is central to GIA’s public-benefit mission,” said Kathryn Kimmel, GIA vice president and chief marketing officer. “The Android 4Cs app puts GIA’s 82 years of innovation and research right on the screens of the most widely used smart phones in the world.” 

Users can explore diamond color across the GIA D-to-Z Color Scale, see typical inclusions on the GIA Clarity Scale, and how cut can make a significant difference in the look of a diamond. The app also explains the GIA Diamond Grading Report, the recognized global credential for diamond quality.

The app provides direct access to GIA Report Check, a secure online database of GIA grading reports, and a new social feature in “My Diamond Wish List,” where users can email, tweet, or share on Facebook the diamonds they’ve saved in their personal wish list.

The free 4Cs app for Android is downloadable in English and Simplified Chinese. 

The GIA app is also available for iPhone and iPad. A retailer version, designed for use at point of sale, is downloadable for free from GIA’s retailer support site www.retailer.gia.edu. GIA’s award-winning peer-reviewed quarterly Gems & Gemology is available on the iPad.

About GIA

An independent nonprofit organization, GIA (Gemological Institute of America), established in 1931, is recognized as the world’s foremost authority in gemology. GIA invented the famous 4Cs of Color, Cut, Clarity and Carat Weight in the early 1950s and in 1953, created the International Diamond Grading System™ which, today, is recognized by virtually every professional jeweler in the world.

Through research, education, gemological laboratory services, and instrument development, the Institute is dedicated to ensuring the public trust in gems and jewelry by upholding the highest standards of integrity, academics, science, and professionalism. Visit www.gia.edu. 

GIA Launches 4Cs iPad App in Simplified Chinese

GIA Launches 4Cs iPad App in Simplified Chinese

Interactive diamond tool for consumers, retailers

CARLSBAD, Calif. – Jan. 5, 2012 – GIA (Gemological Institute of America) has announced that its 4Cs iPad application (app) for consumers and retailers is now available in Simplified Chinese. The free app is designed to educate and engage consumers on the 4Cs (Color, Clarity, Cut and Carat weight) of diamond quality through video and interactive tools.

“By creating the 4Cs iPad app in Simplified Chinese, we reach a significant demographic for gems and jewelry,” said Kathryn Kimmel, GIA vice president and chief marketing officer. “As a global organization dedicated to ensuring the public trust in gemstones, it is imperative to educate as many consumers as possible, and using the latest technology is a great way to do it.”

App users can explore how diamond color changes across the GIA D-to-Z Color Scale, typical inclusions and blemishes at various points in the GIA Clarity Scale, a diamond’s anatomy, how various parameters influence a diamond’s cut grade, how a diamond’s size changes by carat weight, and a GIA Grading Report Anatomy. The app also features direct access to GIA Report Check, a secure online database of GIA grading reports, and the special consumer feature, “My Diamond Wish List.”

The consumer version of the app is downloadable for free on iTunes. A retailer version, designed for use at point of sale, is also downloadable for free from GIA’s retailer support site www.retailer.gia.edu.

About GIA

An independent nonprofit organization, GIA (Gemological Institute of America) is recognized as the world's foremost authority in gemology. Established in 1931, GIA has translated its expert knowledge into the most respected gemological education available. Early in the 1950s, GIA invented the famous 4Cs of Color, Clarity, Cut and Carat weight. In 1953, the Institute created the International Diamond Grading System™, which, today, is recognized by virtually every professional jeweler in the world.

Through research, education, gemological laboratory services, and instrument development, the Institute is dedicated to ensuring the public trust in gems and jewelry by upholding the highest standards of integrity, academics, science, and professionalism. GIA can be found on the web at www.gia.edu.